Shopping mall activity planning

Lantern Festival, the Lantern Festival in solve riddles on the lanterns, has lasted for thousands of years. In addition, because our country pays more and more attention to traditional festivals, it pays more and more attention. If you go to the supermarket on this day, you will find all kinds of riddles hanging in the supermarket. If you guess correctly, you can get a nice little gift at the supermarket service desk. This is the most common promotion activity of Shang Chao Lantern Festival.

Second, the theme of the event:

In the Year of the Rooster, I am in high spirits, decorated with lanterns and colorful decorations.

Third, the activity time:

20xx year 1 month 1 1 day to 15 day.

Four. Activities:

Activity 1: On the fifteenth day of the first month in solve riddles on the lanterns.

During the activity, riddles are hung on all floors of shopping malls or supermarkets, and every customer can participate in this solve riddles on the lanterns activity. Anyone who guesses can get a related gift from the main service desk.

Activity 2: Eat dumplings.

During the activity, anyone who buys soup full of 20 yuan can send a small couplet with the word "Fu" written on it. The more you eat, the more "Fu" you will have.

Activity 3: After the Lantern Festival, draw a "Lantern Festival ticket"

During the activity, anyone who has shopped all over 60 yuan in this mall or supermarket can exchange a "Lantern Festival ticket" and one in jiaozi at the service desk with the receipt. Over 120 yuan, you can get two Yuanxiao coupons, a convertible dumpling and a pistachio, and so on, and get different gifts.

Activity 4: Make Yuanxiao, wrap jiaozi, and see who is the most reunited.

During the activity, a Bao jiaozi competition will be held. Before the event, dm will be distributed among customers. Anyone who is interested can participate, and the registration conditions are not limited. In addition, managers of major shopping malls or other celebrities will be invited as judges to judge and set corresponding awards. The first prize can send the whole family a two-day tour in the province, the second prize can send a set of family art photos, the third prize can send a table of reunion dinner, and the encouragement prize can send a beautiful gift.

Verb (abbreviation for verb) activity cost:

leave out

Shopping mall activity planning Article 2 Activity time: during the Dragon Boat Festival from June X to X..

During the activity, a free tasting table was set up on the spot, and xx Shopping Mall prepared delicious zongzi and mung bean cake for you, so that you can enjoy the Dragon Boat Festival while shopping. Opportunity is rare, don't miss it!

Activity details:

Activity props preparation: zongzi, mung bean cake samples, rice cookers 1 piece, 1 tasting table, 3 trays, 20 disposable plastic cups (small) and 2 boxes of toothpicks;

⊙ Pay attention to the cleanliness of the site;

On-site promotion, publicity activities, and promotion of goods.

Activity 2: 2: The fragrant zongzi in 2:xx Shopping Mall flies thousands of miles, and there are thousands of families in Qian Qian.

Activity time: during the Dragon Boat Festival on June X-X ..

Anyone who shops all over 200 yuan in our store at one time during the activity can get a "Fu, Lu" handheld machine (limited to 200 per day) with the computer receipt of the service center; Anyone who has shopped all over 500 yuan (provided with official documents) during the activity can get a box of "Xi Shou" salted eggs in the service center (six packs) with a computer receipt (daily limit 100); Anyone who buys more than 1 ,000 yuan in our store at one time during the activity period will receive a set meal of "Fu Lu Shou" (1 zongzi, a box of salted eggs) from the service center with a computer receipt (limited to 30 per day); The number of gifts is limited until they are delivered.

Activity details:

⊙ Vividly display the event gifts, and paste the words "Fu, Lu", "Shou, Jubilee" and "Fu, Lu, Shou and Jubilee" on the gifts;

Employees strictly register to give gifts.

Activity 3: XX Shopping Mall "Fu, Lu, Shou, Jubilee" sends the elderly to respect and love them.

Respecting the elderly is the traditional virtue of the Chinese nation. On June X 14: 30- 17: 30, jiaozi will be set up in our store, and you will be invited to participate in the "Happiness, Luck, Longevity and Jubilee" to see the elderly off. At that time, xx Mall will prepare materials for you to pack jiaozi, so that you can show your skills. At the same time, xx Shopping Mall will give your zongzi to the elderly or veteran cadres in the community on the morning of Dragon Boat Festival (June X) to show their care for the elderly. Customers who participate in this activity can get a beautiful gift from xx Shopping Mall.

Activity details:

⊙ Stores prepare a long table to be placed at the outlet of the store, and do a good job in the atmosphere layout, especially decorate the banner of "Fu, Lu, Shou and Jubilee" to send the elderly to respect and love the elderly, so as to promote the company's image;

The store prepares all kinds of materials for making zongzi and puts them in three places on the table;

At the scene, our staff must take the lead in making zongzi, and the promoters will verbally remind and induce customers to participate in the activities and prepare gifts for the activities;

⊙ Stick the scarlet letter "Fu, Lu, Shou and Jubilee" on each cooked zongzi, put the zongzi on a gift basket, and stick the words "Fu, Lu, Shou and Jubilee" on the gift basket for the elderly;

⊙ Store personnel shall contact the nursing home or the activity center of veteran cadres in each store two days before the activity to determine the condolence time and activity flow;

⊙ The store manager, the store manager and other store leaders led the employees and enthusiastic customers in the store to visit the elderly and give gifts to express their condolences;

⊙ stores should do a good job in logistics and publicity, take photos of the process and effect of the activity and post the photos in the store after the activity.

Activity promotion:

1.On June X, the store plans to put the painted activity bulletin board in a conspicuous position at the main entrance and service center of the store for pre-publicity.

2. During the event, the in-store broadcast will accurately and concisely broadcast the content of the event, and the broadcast frequency shall not be less than 1 time /30 minutes.

3. During the activity, the store cashier and employees actively inform customers to participate in the promotion activities.

4. Strengthen the promotion awareness training for promoters, make them understand that it is mutually beneficial to do a good job in the promotion activities of xx Mall, actively integrate into the promotion activities of xx Mall, and do a good job in oral promotion.

Shopping mall activity planning Part 3 "Send it when it is full 100 150" and clearance on New Year's Eve. The marketing planning office is approaching the Spring Festival of 20xx. In order to repay customers and let them buy the most affordable and best new year's goods, a shopping mall launched "Full 100 Delivery 150" and "Big Clearance".

Spring Festival activity plan 1: Send it on full 100 150 (Chinese New Year coupon).

1. Activity time: 20xx year x month x day -20xx year x month x day.

2. Activity content: During the activity, you can get the 150 yuan Family New Year Voucher when you shop in a shopping mall for a total of 100 yuan, baby carriages for 200 yuan and small household appliances for 300 yuan. When you buy home appliances for over 1 000 yuan, you can get a shopping mall 1 000 yuan gift certificate (except supermarkets, gold, mobile phones, furs and other special goods).

3. Proportion of new year vouchers (all vouchers are shopping vouchers):

1) New Year's vouchers: Except for special commodities such as gold, mobile phones and furs, they can be used in some shopping malls.

2) Aging Voucher: It can only be used from Grade One to Grade Seven. In addition to gold, mobile phones, furs and other special commodities, it can be used in a shopping mall.

3) Lantern Festival vouchers: only available on the fifteenth day of the first month, except for special commodities such as gold, mobile phones and furs, which can be used in shopping malls.

4) Voucher for tobacco, alcohol and sugar tea: tobacco, alcohol and sugar tea only.

5) Gift certificate: only used in shopping malls.

6) Jade coupons: only for shopping malls and xx Jewelry Palace (except gold and platinum).

4. Voucher usage rules: 1) Vouchers are only applicable to shopping malls, and copying is invalid;

2) Coupons need to be consumed on a peer-to-peer basis or collected in proportion;

3) Coupons cannot be exchanged for cash, and the cash part does not accumulate coupons circularly;

4) When returning cash consumption, coupons or cash equivalents shall be returned together;

5) coupon consumption, when returning goods during the event, return coupons and cash to customers;

6) coupon consumption, when returning goods after the event, only the cash part will be refunded;

7) Validity period of coupons: the issuance time of coupons is xx, and the use time of coupons is xx, except for coupons for Lunar New Year and Lantern Festival;

8) The mall reserves the right to interpret this coupon.

Festival activity plan 2: big family, big clearance, Chinese New Year.

1. Activity time: 20xx year x month x day -20xx year x month x day.

2. Spring Festival activity plan: As the Spring Festival is approaching, a certain shopping mall will launch a "big clearance for the New Year" promotion. During the event, the clothing products in a shopping mall were cleared in different seasons, and well-known brands were fully discounted.

Plus: In order to repay customers' support to the extended family, a shopping mall will jointly launch two large-scale seasonal goods clearance sales activities with manufacturers in the early Spring Festival and August each year. Clearance activities will focus on clothing and footwear, and hit the lowest price for the whole year to benefit consumers.

Shopping mall activity planning the fourth activity theme: Christmas crazy clothes grab contest

Activity time: 65438+February 65438+July-65438+February 24th.

Activity Mode (Summary):

From 1. 17, all customers who have shopped in 50 yuan or above can take part in the "clothes grabbing contest" on the 24th Christmas Eve with the shopping receipt recorded at the main service desk.

2. Registration time is 65438+February17 —— 65438+February 24th afternoon 17: 00.

3. On the evening of 24th, the top 200 customers attended the activity at 18: 00, and it officially started at 19: 30.

The robbed goods are sponsored by all the merchants in the department store, and the value of the goods is indicated in the designated position.

5. The goods grabbed by the customer within the specified time are owned by the customer, and finally the winner is evaluated according to the value of the grabbed goods.

6. Open as usual on Christmas Eve.

Activity evaluation:

1. After a week of popularity gathering, only a few people attended the activity that night.

2. The sponsorship of hundreds of commodities will be far higher than the minimum shopping standard, catering to the psychology of many customers who are greedy for petty gain and cheap, and their participation will be strengthened.

3. Because of the low value of casual clothes, the minimum standard for participating in shopping is 50 yuan, which can promote the sales of its goods.

4. The atmosphere at the event was warm and unforgettable.

Store layout and matters needing attention:

1, the Christmas atmosphere needs no wording, and it needs to be treated differently according to different stores.

2. On-site order is more important, and the personnel distribution is as follows: 2 timekeepers, 2 commodity value appraisers, 1 host, 2 signalmen, 1 value announcer, and several security guards.

3. Merchants need to grasp a certain scale when sponsoring goods, and the value should not be too low.

4. Other activities need to be followed up, such as giving gifts. Needless to say.

advertisement

1, 12, 17 The newspaper has a quarter column. The design idea is: don't overemphasize the promotion of goods, focus on Christmas activities, introduce the clothes grabbing activities clearly and induce customers to participate as the top priority.

2. On February 23, 65438, a quarter of the newspapers focused on promotion, mainly on commodity promotion and overall activity introduction, highlighting Christmas evening.

3. Distribute some activity leaflets.

Comments:

This activity is very creative. I always feel that it is consuming the physical strength of customers. To put it bluntly, it is a feeling of playing (from the customer's point of view). For the goal and direction of modern planning

Shopping mall activity planning Chapter 5 I. Activity background

Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leader of retail enterprises. Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened, and now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

Second, the purpose of the activity:

1, the basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-priced products and high-quality services, spread the popularity of shopping malls and establish a good corporate image.

2. Marketing objectives: expand customer participation through various activities, promote sales, improve the efficiency of shopping malls through entertainment marketing, and increase corporate profits.

3. Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.

Third, the current marketing situation:

1. Market conditions: the location is around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.

2. Product status: Most products are mass consumer goods, with a wide variety and little price difference.

3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.

Fourth, swot analysis:

Advantages: Wal-Mart has a strong scale effect and great competitiveness to a certain extent. It has a highly standardized business philosophy, scientific operation and marketing, and a perfect training system by constantly upgrading its technology and buying satellites to build a strong supply chain management.

Disadvantages: large scale and huge operating costs bring greater challenges to management, and there are many problems in the development of different places.

Opportunity: At present, the development situation of retail industry is very good, and the market probability is very high. Grasping and analyzing the market is conducive to enterprises to seize the opportunity and lead a new shopping climax.

Threat: There are many realistic and potential competitive market risk factors.

Verb (abbreviation of verb) price strategy:

1, based on the cost, taking the price of similar products as a reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.

2. Give appropriate discounts to encourage more purchases.

VI. Promotion strategy:

1, comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2, keep the local management,

Seven, advertising:

1, the "5m" principle: choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou, and transmit the information of good quality and low price. The beautiful shopping environment arouses customers' desire to buy, thus increasing sales.

2. Communicate Wal-Mart's business philosophy of "low price every day" to customers in the form of distributing leaflets on the street.

During the opening of the first store, invest more in the advertising budget. After the upsurge of opening stores, we should immediately reduce the advertising volume and unnecessary advertising expenses, so as to reduce the advertising volume and cost, and at the same time keep the commodity prices low.

4. Advertisements that focus on selling points are pop advertisements.

Eight, open * * * relationship:

1. Establish and maintain the normal cooperative relationship between enterprises and consumers.

2, enterprises and suppliers to establish a good cooperative relationship, to ensure the normal operation of goods.

3. Set up a popular science corridor, use pictures, words, physical styles and other forms to tell people how to care for resources and protect the environment, and establish good community relations.

4. Sponsor out-of-school children to participate in some public welfare activities and establish a good corporate image.

5. Invite officials to visit the enterprise and attend the press conference.

Nine: business promotion:

1, implement membership promotion: consumers can enjoy various special services after becoming members.

2. Selling to consumers: giving away samples for sale.

3. Grasp the characteristics of demand. Nowadays, seasonal goods and general perceptual goods are mostly used for promotion to stimulate consumer demand and expand sales.

Shopping mall activity planning Chapter VI I. Theme, purpose and significance of the activity

In order to commemorate 3. 15 International Consumer Rights Protection Day, better implement the Consumer Rights Protection Law, Product Quality Law and other laws and regulations, and publicize the "integrity" of the National Consumers Association in 20xx. The theme of "safeguarding rights" is to promote the sound development of market economy, protect the healthy growth of well-known enterprises, safeguard the legitimate rights and interests of consumers from infringement, and create a fair, just and honest consumption environment. According to the work arrangement of China Consumers Association and the actual situation in our province, this activity is specially carried out.

Second, the subject and the undertaker

Organizer:

Organizer:

Three. Time and place of activity

Activity time: March 15 (all day).

Location:

Four. Plan, steps and methods of activities

(1) activity planning:

1. The organizer determines the plan of this activity;

2. It is planned to release a three-day public service advertisement in the media from March 12 to March 14 in advance of the event, highlighting the theme of this year's "Integrity Rights Protection" and creating momentum for the live event on March 15;

3. In the early stage of the event, organize relevant media to interview the main leaders of the Provincial Consumer Council, highlighting the annual theme, the focus of consumer rights protection this year and the main work of the Provincial Consumer Council this year;

4. Assist the Consumer Protection Department of the Provincial Administration for Industry and Commerce to hold a news briefing on the commemoration of 3 15 on March/3. At the meeting, the Provincial Consumer Council was informed of the "Top Ten Consumer Complaint Hotspots in 20xx" and the commemoration of 3 15.

(2) Organization and implementation of activities:

1. The organizer sends a notice of organizing activities to relevant enterprises;

2. The organizer is responsible for reviewing the product advertisements of exhibitors, publicizing the contents of materials, and putting an end to the entry of counterfeit and shoddy products;

3. The organizer is responsible for the organization and preparation of the event;

4. The opening ceremony of the event intends to invite relevant leaders such as the provincial people's government, the provincial industrial and commercial bureau, and the provincial consumers' committee to attend and speak;

5. Set up special areas for consumer consultation, consumer complaints, home improvement, it, food, home appliances and building materials, daily necessities and automobiles. Distribute relevant publicity materials and sell goods on site; Carry out consumer knowledge publicity on the spot, and set up publicity panels such as consumer warning, consumer knowledge and consumer guidance;

6 by participating in the activities of the provincial consumer enterprises issued "XX years of consumer rights protection designated contact enterprises" certificate, bronze medal;

7. Distribute exhibitors' special issue and promotional materials with the theme of 2008 on site;

8. In order to enliven the atmosphere, a cultural performance will be held after the opening ceremony (program content to be determined);

9. Set up a medical rescue (epidemic prevention) station and a consumer information desk at the scene;

10. Organize public security, fire control, epidemic prevention, medical treatment and other departments to enter the venue to carry out related work.

Shopping mall activity planning Chapter VII I. Activity background

Wal-Mart has grown from a small township enterprise to a world-famous "retail empire" and gradually developed into a leading retail enterprise.

Its footprint is almost all over the world, and it has won unanimous praise from consumers. Since/kloc-0 opened in Shenzhen in 1996, many supermarket chains have also opened. Now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

Second, the purpose of the activity:

1, the basic goal: to celebrate the opening of our store and the arrival of the Dragon Boat Festival, win customers with low-priced products and high-quality services, spread the popularity of shopping malls and establish a good corporate image.

3. Marketing objectives: expand customer participation through various activities, promote sales, improve the efficiency of shopping malls, and increase corporate profits through entertainment marketing.

3. Long-term goal: increase sales, expand market share, and finally achieve the unity of economic and social benefits.

Third, the current marketing situation:

1. Market conditions: the location is around the bustling business district, and the actual competitors are large supermarkets such as Beijing Hualian Jinboda, and there may be potential competitors.

2. Product status: Most products are mass consumer goods, with a wide variety and little price difference.

3. Macro-environmental conditions: Most consumer groups are floating population, with high population density and large passenger flow. The actual demand and potential demand of consumers are great.

Fourth, swot analysis:

Advantages: Wal-Mart has a strong scale effect and great competitiveness to a certain extent. It has a highly standardized business philosophy, scientific operation and marketing, and a perfect training system by constantly upgrading its technology and buying satellites to build a strong supply chain management.

Disadvantages: large scale and huge operating costs bring greater challenges to management, and there are many problems in the development of different places.

Opportunity: At present, the development situation of retail industry is very good, and the market probability is very high. Grasping and analyzing the market is conducive to enterprises to seize the opportunity and lead a new shopping climax.

Threat: There are many realistic and potential competitive market risk factors.

Verb (abbreviation of verb) price strategy:

1, based on the cost, taking the price of similar products as a reference, and taking the slogan of "low price every day" as the slogan, we will launch high-quality and low-priced goods.

2. Give appropriate discounts to encourage more purchases.

VI. Promotion strategy:

1, comprehensive use of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies to achieve the best economic benefits.

2. Keep the localization operation.

Seven, advertising:

1, the "5m" principle: choose newspapers and television to inform customers that Wal-Mart is opening in Zhengzhou, and transmit the information of good quality and low price. The beautiful shopping environment arouses customers' desire to buy, thus increasing sales.

2. Communicate Wal-Mart's business philosophy of "low price every day" to customers in the form of distributing leaflets on the street.

During the opening of the first store, invest more in the advertising budget. After the upsurge of opening stores, we should immediately reduce the advertising volume and unnecessary advertising expenses, so as to reduce the advertising volume and cost, and at the same time keep the commodity prices low.

4. Advertisements that focus on selling points are pop advertisements.

Eight, open * * * relationship:

1. Establish and maintain the normal cooperative relationship between enterprises and consumers.

2, enterprises and suppliers to establish a good cooperative relationship, to ensure the normal operation of goods.

3. Set up a popular science corridor, use pictures, words, physical styles and other forms to tell people how to care for resources and protect the environment, and establish good community relations.

4. Sponsor out-of-school children to participate in some public welfare activities and establish a good corporate image.

5. Invite officials to visit the enterprise and attend the press conference.

Nine, business promotion:

1, implement membership promotion: consumers can enjoy various special services after becoming members.

2. Selling to consumers: giving away samples for sale.

3. Grasping the characteristics of demand Now, seasonal goods and general perceptual goods are promoted to stimulate consumer demand and expand sales.

Shopping mall activity planning the eighth activity theme: ten yuan and one yuan to celebrate the eleventh brand building materials.

Activity Time: Month Day-Month Day

Theme of the event: Celebration 1 1 Brand Building Materials One Yuan Send 10 yuan.

Venue: Square in front of the shopping center

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. Merchants and shopping malls bear the price difference at 6: 4 * * *. (Time: Month Day-Month Day) Products with one yuan and ten yuan are sold in the lobby. You can snap up one-dollar and ten-dollar goods when shopping is over 1000 yuan.

Second, drive Lifan, which won the grand prize in shopping, home.

Consumers who shop in the mall from May to May can put the financial receipt of shopping into the lottery box and participate in the unified lottery of the mall in the afternoon of May. These awards are:

First prize: a Lifan car.

Second prize: three washing machines.

Third prize: fifty air-conditioned quilts

Commemorative prize: several miscellaneous bags

Remarks: Individual income tax and other related expenses shall be borne by the winners.

Third, the city's lowest price commitment

The merchants jointly signed and promised to sell at a low price, the lowest price in the city with the same brand and model. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference.

Attachment: Notice to the person in charge of promotion activities

Dear merchants:

Hello! Due to the cooperation of various businesses, the activities from March to March were basically successful. In order to further enhance the popularity of the shopping mall and increase the sales of the shopping mall, it is decided by market research that a large-scale promotion will be held on-,hoping to further enhance the popularity of the shopping mall. Now the specific plan of National Day promotion activities is announced to all floor merchants, and I hope that all merchants will continue to actively cooperate. Specific promotional activities and related information are as follows:

Theme of National Day: Celebrating the 11-brand building materials' 10-yuan presentation.

Activity Time: Month Day-Month Day

Specific activities:

One, one yuan, ten yuan shocked the restricted goods.

Coordinate merchants to provide shocking goods of one yuan and ten yuan for promotion. During the activity, a certain number of special products will be launched every day. The difference is borne by the merchants and shopping malls 6: 4 * * *. (Time: Month Day-Month Day)

Second, 5% cashback.

During the activity, the mall will return 5% of the total consumption to consumers in cash (subject to the turnover). Cash back is borne by the merchants, and the mall will implement a unified cashier during the event. (Except special price and group purchase)

Third, the merchants sign the lowest price to sell the lowest price in the city.

At the specified time, the mall requires merchants to jointly sign and promise to sell at a low price. The brand model is the same as the lowest price in the city. Coordinate with the merchants to sign a low price commitment, otherwise the merchants will double the difference. And the lowest-priced shopping malls in the city are uniformly marked in the storefront.

Fourth, the National Day Shopping Award is waiting for you to take home. 100% won the prize.

You can get a scratch card when you come to the mall to shop for over 20xx yuan on the day of the event, and get two scratch cards when you buy over 4000 yuan, and so on. The more you buy, the more prizes you get. ) The activity time is from the day of the month to the day of the month.

Award setting: first prize: one brand air conditioner every day.

Second prize: five color TVs a day.

Third prize: ten rice cookers a day.

Commemorative award: exquisite small gifts are presented to everyone.

In order to ensure the effect of the event, after market research, the following requirements are put forward for exhibitors:

1. Merchants must provide at least one special price for the National Day promotion.

2. The merchant must arrange the withdrawal of the exhibition at the time and place specified in the mall. The specific exhibition time and place will be notified separately by the mall.

3. On the day of the event, the exhibition merchants must have their own salespersons to do the promotion on the spot, and the merchants can do the promotion themselves.

4. Merchants voluntarily participate in this activity. Participating businesses must report the promotional resources to the marketing department before 5: 00 pm that day, and the shopping malls will make a selection. The selected businesses will publicize them in newspapers for free.

5. The booth area is 3m× 3m. There must be X sets, product displays, tables and chairs and other publicity props in front of the booth, and each booth must have a brand identification mark.