How to sell liquor at the hotel terminal?

At present, the qualification of liquor distributor is simple. As long as you join the group for the first time, you can get the total distribution rights. Wine sellers have mushroomed all over the city. Most liquor distributors start from hotel terminals, but they often don't know how to do it. After paying the entrance fee of the hotel, the later sales lack certain means, and often even the entrance fee can't be earned back. I'll give you an idea on how to sell wine. 1, according to their actual situation, according to their own strength to correctly choose liquor manufacturers and distributors. When participating in Chengdu Sugar, Tobacco and Alcohol Fair, dealers should correctly identify the authenticity of the promises made by manufacturers. Mainly to prevent some small manufacturers from cheating sales. In order to sell liquor at the exhibition, small manufacturers spared no expense to ask advertising companies to make brochures, exaggerating their own strength and winning the trust of dealers. Make various promises after promising to pay, so that dealers can purchase goods beyond their strength. If manufacturers see that the sales of dealers are not good, they will often walk away. All kinds of promises can't be fulfilled. Dealers will also swallow the bitter fruit. 2. According to the price positioning of liquor, most hotel dealers often pursue perfection when entering the hotel. I believe that the more hotels there are, the better the wine will be sold. Often you can't even earn the admission fee in the end. When you enter a hotel, you must conduct market research to find out which hotels sell well at the price you sell, and then enter the hotel for sale. You can get twice the result with half the effort 3. Maintenance of the system After distributing alcohol, the distributor should maintain the system. The relationship between several key personnel in the hotel must be handled well. The cashier at the front desk (who can know the sales of our products and other brands) keeps the goods in the warehouse (who can know the inventory of products in time and replenish them in time). Attendant (which can directly promote product sales) Many hotels do not allow salesgirls to enter for the convenience of management. Even if there is, you have to pay a certain fee. Dealers are under great pressure. 4.SP sales dealers generally see that product sales are sluggish and are eager to carry out SP sales. But if it is not based on the actual situation, it is often thankless. Now liquor SP sales all send small gifts, send dollars, and so on. But personally, I think these small gifts are all from a bottle, and it is a problem for everyone to take them or not. People who can't get it must be unhappy. Instinctively dislike this brand. It is not conducive to the continuation of sales. What's more, if the price is reduced, I don't know how much the new brand is worth. If you lower the price, he thinks he knows the money. I think SP sales must be carried out selectively when conditions are ripe. For example, you can spend money to travel and so on.