The image spokesperson of the pen

On March 17, 2002, Tianfu Group held a "Promotion Meeting of Laiyang Pear Juice 2002" at the Sheraton Hotel. As a famous beverage brand in China and the title sponsor of the 2002 Xi Spring Sugar, Tobacco and Alcohol Fair, this event attracted the attention of major media from Xi, Shandong and China. As the latest image spokesperson of "A Pen and Pear Juice", Fan Bingbing, a famous movie star, personally went to the venue to promote a pen, and invited his good friend and famous CCTV host Ju Ping to preside over the whole publicity activity. The advertisement on TV, a brand-new "pear juice with a pen", was broadcast live at the promotion meeting and was unanimously recognized by everyone. Shandong Tianfu Group is located in Laiyang City, Shandong Province, a famous pear town at home and abroad, and is a national group company. Fixed assets are 380 million yuan, covering an area of 560,000 square meters. Tianfu Group Company takes "creating a new road and creating the best in the world" as its purpose, introduces advanced technology and management, and is in line with international standards. Now it has developed into a diversified export-oriented enterprise integrating industry, mining and trade. The "one-punch Laiyang pear juice" produced by Shandong Tianfu Group retains the original flavor of Laiyang pear, which is fresh and refreshing. According to Compendium of Materia Medica, high-quality pear juice has natural functions such as relieving cough, moistening throat and resolving phlegm. "One trick Laiyang pear juice" has been in short supply since it was introduced to the market, and its export volume ranks first in the same industry. "A pen" has also rapidly developed into a well-known beverage brand in China. 200 1, "Yibi Laiyang pear juice" was rated as "green drink" by the State Environmental Protection Administration and "health food" by the State Health Bureau. In 2002, it was awarded "National Green Food Consumer Satisfaction Unit" by the National Consumers Association.

This year, Shandong Tianfu Group has devoted itself to the nationwide promotion of the brand "One Pen", introduced the concept of integrated marketing, and hired the famous movie star Fan Bingbing as the image spokesperson of the product.

Fan Bingbing has a fresh and beautiful image and a confident and cheerful personality, which is deeply loved by young people. Fan Bingbing's healthy and fresh fashion image coincides with the brand concept of "one stroke pear juice", which is the main reason why Shandong Tianfu Group finally decided to appoint her as the image spokesperson of "one stroke pear juice".

Shandong Tianfu Group attaches great importance to this cooperation with Fan Bingbing. In order to ensure the success of this advertising campaign, it has entrusted a well-known Beijing Yi Chunqiu advertising company with full agency. And hired well-known directors to form an elite team to shoot new advertisements in Beijing and Hainan. After careful and effective work, new commercials have been broadcast on CCTV one after another and won unanimous praise from all walks of life.

In addition, as the image spokesperson of Pen Pear Juice, Fan Bingbing will also attend a series of promotional activities of Pen Pear Juice this year.