Which express hotels are better to join?

At present, although economy hotels are developing rapidly in China, it is entirely because of the huge market demand of economy hotels in China.

Moreover, at present, the economy hotels in China are not real economy, and the development is quite immature compared with foreign countries. Home Inn, 7 Days Inn, Jinjiang Inn, Greentree Inn and other well-known budget hotels are mainly expanding in first-tier cities, with relatively high positioning. Compared with the development of domestic mass tourism, it is obviously not very suitable.

Another point is that the development level of budget hotels in second-and third-tier cities is very backward. Small and medium-sized hotels are everywhere, with poor room conditions and high security risks. As for the traditional three-star hotels, the room cost performance is relatively poor, and occasionally there are some budget hotels, but they are all alone, making it difficult to form a long-term competitive advantage.

Therefore, for joining budget hotels, the joining of first-tier city brands is the most undesirable, with high joining fee, large investment and short brand service life (generally 8 years), which is relatively more suitable for direct stores. Economy hotels in second and third tier cities are better than those in first tier cities. The main reason is that economy hotels in second-and third-tier cities have little competition and face great growth opportunities.

Therefore, if you join a hotel, the joining risk and return on investment of second-and third-tier cities are higher than those of first-tier cities. At present, there are not many budget hotel brands in second-and third-tier cities in China, and there is more room for future growth and appreciation. At present, the most famous economic hotel brand in second-and third-tier cities in China is Shangkeyou, which has developed for less than a year and has become quite famous in the industry with many branches.