Open courses in Yi Zhong

Topic 1: improve service quality and create satisfied guests.

With the intensification of competition in the hotel market and the maturity of customers, customers have higher and higher requirements for hotel services, and service quality has become an important weapon for hotels to stand out in the new market competition. Service quality is the lifeline of the hotel. How to improve customer satisfaction, establish a good service image of the hotel, provide customers with satisfactory and unexpected services, win customer loyalty and gain competitive advantage with high-quality services is an important issue that many hotel managers pay attention to.

The lecturer of this course works for a well-known hotel company in China, starting from a grass-roots waiter to the general manager of the enterprise, and has rich practical experience and unique operational experience in hotel service and management. Many new ideas in the course make the students feel refreshed. The significance of this course is that enterprises can share a series of valuable practical experiences of hotel service customer satisfaction from this course, so that enterprises can understand and do better after listening to the course.

Topic 2: How do hotels provide personalized services?

How to develop and provide personalized service through customer relationship management, surprise guests, make them feel "at home" and make them "linger" is the basic guarantee for the success of the hotel.

Topic 3: Corporate Culture Construction of Catering Hotels

Buy some courses: corporate culture construction is a necessary stage for all hotels. This course is made into a CD-ROM, which is the first time that the domestic hotel industry deeply and systematically analyzes how to shape the corporate culture construction of catering hotels.

Corporate culture construction is a hot issue in modern hotel management. However, many enterprises have not found the answers to the key questions such as what kind of culture and how to import it when imitating excellent enterprises such as foreign hotel management groups and even animal cultures such as wolves and geese, so that they have considerable manpower and material resources, but in the end they just end up in a fruitless situation. So, what is the connotation of hotel corporate culture? How should enterprises choose a culture suitable for their own development? How can enterprises import effectively? In this course, we will analyze the cultural connotation, focus on the construction of corporate culture, and teach practical essentials.

Theme 4: Building an Efficient Hotel Administration Team

Buy some points in the course: team building and the improvement of all staff's execution have always been the focus of hotel enterprises. How to build a good hotel team and improve the execution of enterprises is a problem to be solved in this course.

With the increasingly fierce market competition, modern hotel enterprises pay more attention to the establishment of team consciousness and the building of team execution, quickly aim at customer needs and improve work efficiency. So what exactly is a team? How to motivate team members? How to build a competitive team? How to improve the execution of enterprises? The above-mentioned series of problems have puzzled many general managers and human resources managers. This course will enable learners to deeply understand the methods and skills of establishing an administrative management team and truly establish a competitive hotel management team with high efficiency.

Topic 5: Marketing Management to Win Customer Value

With the maturity of China hotel industry and the intensification of market competition, increasing customer value marketing has become the main means for hotels to gain competitive advantage, and new concepts and new means emerge one after another. How to establish and improve the hotel sales model by adopting reasonable market competition strategy? How to increase customer value and provide personalized service? How to carry out high-quality service marketing and give full play to the best advantages of hotel sales is an urgent task for catering operators.

Topic 6: How to build a strong catering brand?

In "Rain in the Spring Breeze, Night Out", thousands of families make brands, but many catering enterprises in China have no brand awareness, let alone how to shape brands, let alone strong brands. Why are the brands of catering enterprises in China not strong enough? How to build a successful catering brand? How to build a strong catering brand with a long history? In this course, we will analyze the connotation of brand, focus on the construction of catering brand, and teach practical essentials.