After giving up comfort, 80 college students returned to their hometowns to breed sika deer.

After giving up comfort, 80 college students returned to their hometowns to breed sika deer.

If you are a wage earner and now have a leisurely white-collar job in the city, are you willing to give up your comfortable life and go back to your hometown to raise deer? When you hear that, you must think it's silly to do so. Who will do these things that are not necessarily successful, but must suffer? But this was done by Liu Wuquan.

After graduating from college, he studied business management nine years ago and found a job suitable for his major in Guangdong. However, after living a comfortable life in a big city, he made an incredible decision: to go back to his hometown to raise sika deer! In the past nine years, Liu Wuquan has learned how to operate the market by technology in the cold eyes of others, and the scale of the deer farm has steadily expanded. At present, in addition to his hometown of Jilin, Liu Wuquan has also invested in Bai Liu, rented a site in Tongzhou, and built a large sika deer breeding base covering an area of more than 20 mu.

With a dark face and plain clothes, when the reporter saw Liu Wuquan, it was difficult to equate this seemingly ordinary rural youth with millionaire Liu.

198 1 Finally, Liu Wuquan was born in an ordinary rural family in panshi city, Jilin Province. Like most rural youth, his growth experience is very ordinary. In 200 1 year, Liu Wuquan, a college graduate, went to Guangdong to work alone with his bag. With a university degree, studying business management and doing things strictly, Liu Wuquan quickly established himself in a joint venture and started management.

"200 1, my salary is four or five thousand a month, and my daily expenses can be reimbursed." Liu Wuquan told reporters that according to ordinary people's thinking, such good working conditions are hard to give up, but he boldly made a decision: quit his job and go home to raise deer.

It turns out that Liu Wuquan has added the dish of antler health soup to the menus of some hotels. He usually has a lot of business contacts and entertainment, so he invites customers to a deliberate place to taste antler health soup every time. People who have eaten antler health soup are full of praise for its unique taste and fragrance.

Liu Wuquan called his parents in his hometown and learned that the price of velvet antler in Guangzhou is 15 yuan/gram, which is three to five times the ex-factory price of velvet antler in his hometown. Seeing the business opportunities, he bought special breeding books and learned that sika deer has low breeding cost and stronger disease resistance. The profit of a deer and sika deer is as high as 4000 yuan.

"It is to take the road that others dare not take." After keenly discovering business opportunities, Xiao Liu immediately resigned and went back to his hometown to inspect the breeding base, and found that this is an industry with big investment and big profits.

CCTV-7 "Science and Technology Park" column interviewed deer industry in Lu Jiu.

College students go home to raise deer.

Everyone in Shili Baxiang knows that Liu Wuquan has developed very well outside, and now big cities have a good life. However, go back to your hometown to raise deer Many people secretly pointed at him. Liu Wuquan has no time to manage, and he is bent on farming.

The family didn't understand, so Xiao Liu simply lived in a deer farm and invited the technicians from the Animal Husbandry Bureau to teach him how to mix feed and give injections to deer. After more than half a year's exploration and study, Xiao Liu initially mastered the sika deer breeding technology, but when he really reached the threshold of devoting himself to practice, he was still blindsided. Sika deer's Where can I buy feed? How do sika deer keep warm in winter? How to cut sika deer antler? These seemingly simple questions are enough to make Liu Wuquan, who has no farming experience, feel at a loss.

The difficulties of life and technical barriers taught Liu Wuquan a good lesson. When I first arrived at the deer farm, the workshop was not completed as promised, so I had to move the bedding into the deer house and lie with the deer. This life lasted for two whole months. This is not the worst. In the next few months, Liu Wuquan's sika deer died one after another, leaving only nine sika deer. Later, I asked an expert to know that most of the deer that Liu Wuquan bought were old deer and sick deer, because the age of the deer did not have 2-3 years of breeding experience, and the layman could not tell the difference. Liu Wuquan, who experienced this failure, clearly realized that the times are progressing, science and technology are developing, and new diseases are constantly emerging. Inherent knowledge and traditional experience alone cannot meet the requirements of modern sika deer breeding. He must know the technology, hire experts from the Academy of Agricultural Sciences with high salary to teach feed preparation and epidemic prevention knowledge, and buy all kinds of related deer breeding materials.

With the first experience and lessons, Liu Wuquan borrowed some money from relatives and friends to buy some sika deer. The next year, the deer finally began to produce velvet and fawn. Two years of hard work has paid off, and Liu Wuquan seems to see the dawn of hope. However, the fatal blow came unexpectedly. At the time of opening, it was obvious that an exclusive sales contract had been signed with the manufacturer who bought the deer farm. However, when the first batch of velvet antler and deer came out, the partners refused to accept it. The velvet antler that once let Liu Wuquan go to heaven suddenly became a heavy burden enough to crush him. Velvet antler and deer calves are becoming more and more difficult to sell, and Liu Wuquan, who has suffered sudden changes, is at a loss! Previously, Liu Wuquan had lost more than 300,000 yuan, and the pilose antler that could not be sold depreciated, so he really went bankrupt.

Seeing the slow-moving velvet antler and calf deer, you can imagine Liu Wuquan's anxiety. Liu Wuquan was burdened with debts of several hundred thousand yuan, and shed tears to get rid of the baby pimples caused by his hard work at a low price, but once he handled them well, he lost hundreds of thousands. I am afraid no one can really understand this heartache.

From struggling to raise funds to start a business, to bleak management and finally to failure, the worries of relatives and friends in advance are estimated to become a cruel reality. Almost everyone thinks that Liu Wuquan should turn back in time. Parents even hope that he will change his mind and spend money to buy a lesson. They know that their son is an honest man and is not good at dealing with people. It is inevitable that he will be cheated. He should go to work in the enterprise, which is not suitable for starting his own business at all.

Deer farm to expand the scale of breeding

Liu Wuquan is unwilling to admit defeat. With strong dissuasion from friends and strong opposition from family, Liu Wuquan made an amazing decision to breed sika deer in Beijing. Hard work pays off. Liu Wu's solemn and stirring persistence has brought a turn for the better in his deer breeding career. Having learned the painful lesson of the first failure, Liu Wuquan stopped focusing on closed-door production and began to pay attention to publicity and marketing. He registered trademarks for his sika deer products: "Nine Deer King" and "Nine Deer". Liu Wuquan's sika deer products gradually opened the market, and his deer farm revived. Liu Wuquan has also been able to continue to devote himself to deer breeding technology and constantly improve the feed formula, and his ecological breeding technology for high-yield sika deer is becoming more and more mature. After several news media reports, the popularity of Liu Wuquan's sika deer and deer products has been greatly improved. At present, the price of Liu Wuquan's fresh pilose antler has reached 5 yuan/gram, but it is still in short supply on holidays. Many farmers also come here to learn farming techniques. Nowadays, while Liu Wuquan is concentrating on the deer farm, he is often hired as a lecturer to give lectures on the stage, preaching and dispelling doubts for many professional households interested in ecological farming.

CCTV-2 Caijing Online interviewed Lu Jiu Lvye.

Entrepreneurship is the most taboo to over-examine.

After years of hard work, Liu Wuquan's "nine deer and deer industry" is second to none in the country. The breeding base has also designed biogas digesters and fish ponds, which use deer manure for power generation, lighting and composting, and make rational use of it to form a test base for circular economy.

"A farmer came to me and said that he had been inspecting this industry for three years. I advised him not to do it on the spot." Liu Wuquan has his own views on entrepreneurship. He believes that it is feasible to clearly understand the input-output and market conditions and make some forward-looking analysis in combination with the situation. "When everything is clear, the market is very mature, and money has long been earned by others."

When Liu Wuquan was interviewed by reporters yesterday, he received calls from various places for consultation and cooperation from time to time. He is willing to share his successful experience with others. "Aren't you afraid of competition from others?" When the reporter asked him yesterday, Liu Wuquan said with a smile: "Money is inexhaustible." . He told reporters that the deep processing production line of deer products he has established now, and the products such as deer velvet wine, deer whip wine, deer blood wine, spiced venison, and velvet antler capsules developed by Jiuluwang and Lu Jiu brands are selling well in the market, which is in short supply and deeply favored by customers. Products have been sold to Jiangsu, Jiangxi, Shanghai, Fujian, Guangdong and other places, with more than 50 agents and franchisees in different forms.

"If you think and act before others, you will succeed." Liu Wuquan is full of confidence in himself. ;