Hotel Culture Theme Design Plan Hotel Culture Theme Design Plan 500 words

1. What are the key points in the design of a cultural-themed hotel? Can anyone tell me? 2. How to design a theme hotel? 3. What should we pay attention to when designing a theme hotel? How to design a theme hotel? 4. What principles should we follow when designing a cultural theme hotel? What are the key points in designing a cultural-themed hotel? Can anyone tell me?

1. Coordinate with the district and city culture.

The national culture has distinctive characteristics, and each region has its own unique local history, culture and resources. The immobility of the hotel makes it strongly dependent on regional culture. The lighting design of the hotel with the theme of national culture must consider the coordination with the urban culture, especially in cities with rich historical and cultural heritage. The theme hotel Dream Castle in Hangzhou Miscarriage illustrates this point in reverse.

As a special type of building in the city, the hotel is part of the city's functions and a piece of culture in the city. On the one hand, a specific regional culture attracts specific customers to a specific area, providing a continuous source of customers for the hotel. On the other hand, the coordination of the hotel's national cultural theme and regional culture can make the image of the theme hotel and the image of the city complement each other, complement and promote each other, and achieve twice the result with half the effort in promoting their respective images. On the contrary, if the national culture of the hotel conflicts with the environment, the result will either be the failure of the theme hotel or the destruction of the environment, which is also a damage to the humanistic context.

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2. Fully understand the market.

For theme hotels, theme and profit always complement each other. It is unrealistic to only talk about theme culture without seeking profits; only seeking profits, ignoring the differences in theme culture, and returning to the business circle of product homogenization will lose the essence of theme hotels. A successful theme hotel must be able to attract a specific target market and meet its needs, but on the other hand it must also grasp the demand power of the target market segment.

Our country is rich in national cultural resources, but not every national culture is suitable for the theme culture of theme hotel design. To choose which national culture to use as the hotel theme culture, you must fully understand the market and do the following: First, it is necessary to comprehensively investigate and analyze regional and consumer needs, including subtle needs, to establish cultural themes. Second, investigate the agglomeration of hotels in the space to understand whether similar cultural-themed hotels have emerged? If so, how far it has been developed, and analyze its own strengths and weaknesses to determine the differences and competitiveness of the chosen theme culture. Third, further study the effectiveness of the theme culture so that the hotel's market segments will have long-term stability, thereby gradually forming a brand and ensuring the sustainable development of the hotel.

3. Develop national cultural themed products.

Our country has a profound cultural heritage, but it is more difficult to build a national culture-themed hotel, because it is better to see the imitation than to see the real thing, or there is no novelty in it, which cannot attract market attention and attract eyeballs. Therefore, we must not simply imitate the appearance, borrow some national cultural symbols, and be limited to the construction of the visual identity system, but should focus on the national cultural theme of the hotel. Explore the cultural connotation and integrate various elements of national culture into the hotel's architectural design, environmental decoration, operating space, service process, and management system to form a hotel image that condenses the theme culture and bring customers a comprehensive understanding of the hotel. National cultural experience.

How to design a theme hotel?

The design method of theme hotels is as follows:

1. Accurately position the theme

When planning a scenic spot, you must first determine its development direction and positioning. Stand out among many competitors and become stronger and bigger. The same is true for theme hotels, but when they are located within a scenic spot, they are more attached to the theme positioning of the scenic spot, echoing it and serving it. And borrow tourist sources from scenic spots. When it is located in an urban area or does not only exist in a scenic spot, the accurate positioning of the theme hotel is particularly important, and there are many issues to consider.

In the case of theme hotels When positioning, you should focus on several aspects. First, pay close attention to competitors to avoid similar theme positioning; second, fully research the target market and people and avoid talking to yourself; third, deeply explore the connotation of the theme and avoid form being greater than content; The fourth is to consider the adaptability of the theme and the hotel to avoid putting the cart before the horse in positioning; fifth, the theme should be appropriately detached to avoid falling into popular stereotypes. Only when the above points are well grasped can the positioning of a theme hotel be said to be accurate.

2. In-depth display of the theme

After grasping the positioning of the theme hotel, we must consider how to let customers appreciate the theme charm of the hotel, which requires the theme hotel to display itself. A success A theme hotel can display the theme concept through its theme environment and atmosphere. In other words, the theme environment and atmosphere are the materialization of the theme concept. The theme of the hotel can be seen through the representation of external objects such as theme buildings and theme landscapes. The theme of the hotel can be displayed through the physical appearance of the interior such as themed decorations. This requires excellence in design, strict control and careful selection of decoration and materials to achieve perfection and harmony. Create a vivid theme environment and atmosphere.

3. Coordination of architecture, landscape and environment

The theme building is the tangible display of the theme hotel and plays a key role in the first purchase of customers. In addition to pursuing uniqueness, theme buildings should also grasp the coordination with the surrounding geographical environment. Coordination with the surrounding environment itself is also part of the customer experience. Many hotels that combine natural scenery themes have done this better.

Of course, in addition to natural scenery hotels, there are also celebrity cultural hotels, historical and cultural hotels, city characteristic hotels and art characteristic hotels. Different theme types of hotels have different theme buildings and theme landscapes to be displayed. .But the harmony between the theme landscape and the theme building can render the theme and achieve the icing on the cake effect.

What should be paid attention to in the theme hotel decoration design and how to design the theme hotel

Theme The hotel uses a specific theme to reflect the hotel's architectural style and decorative art, as well as a specific cultural atmosphere, allowing consumers to gain a personalized cultural experience; at the same time, it integrates service items into the theme and replaces generalization with personalized services services, allowing customers to gain joy, knowledge and excitement.

What issues must be considered in theme hotel decoration design:

Point 1. Clear movement and clear priorities

No matter how complete the functions of the hotel space and how good the layout is It is reasonable and must be clear between movement and stillness. Movement and stillness are divided and defined according to people's daily life behaviors. Generally speaking, some living rooms, restaurants, etc. are areas with more public activities and are dynamic spaces. It is characterized by strong clustering and a large number of participants. This part of the space is generally arranged at the entrance with convenient plane transportation to provide convenience for people's movement. The other part of the hotel space is the static space, which includes bedrooms, study rooms, bathrooms, etc. This part of the space needs to be relatively hidden and safe in terms of spatial layout. Its characteristics require high privacy and security. This part of the space should be relatively concentrated in layout and arranged away from the population to avoid unnecessary interference. In the overall theme hotel decoration design, the dynamic public space is generally designed as the main space, and the static space is designed as a relatively secondary space. In short, in the design of hotel space, it is necessary not only to distinguish movement from static, but also to distinguish priorities.

Point 2: Reflect personality and overall concept

Interior design of theme hotel decoration design must first have an overall concept and determine the target customers. Different life backgrounds and living environments make people's personalities and hobbies very different, and different occupations, ages and nationalities also contribute to the formation of different personalities of each person. Differences in personality will lead to differences in aesthetic concepts and behavioral habits between people. This will affect the positioning of indoor functions and the overall style of the space and the dominant idea of ??hotel design. Therefore, on the premise of ensuring the use function, the hotel's space design should take the factors of the space users as the main line, reflect humanistic care, highlight the personality, and the atmosphere of the times, leave room for users to express themselves, and should be firmly established Only by establishing the concept of overall design can we make unique and outstanding plans.

Point 3: Complete functions and reasonable layout

With the diversification of residential space functions and the complete development of household facilities, the systematic organization of its space has also become more varied, forming a spatial The levels and forms are becoming increasingly diverse, and the visual perception of the space has also become rich and colorful. This requires a more reasonable spatial layout of the residence. The flowing and composite spatial form gradually replaces the single and rigid spatial form. At the same time, the diversification of functions also provides room for individuality in the theme hotel decoration design. As a successful hotel space design plan, perfect functions and reasonable layout are the key to the design.

Point 4: Harmonious colors and appropriate material selection

Color is the most sensitive visual factor in the hotel space environment, so it is crucial to determine the main color tone of the space environment based on the overall concept problem. In the theme hotel decoration design, the formation of color tone is directly related to the inherent color of the space interface material selection on the one hand, and is also closely related to the indoor furniture, furnishings, lighting, etc. Therefore, when determining the color tone, it must be related to The color of the material and the color of the furniture must be considered uniformly to achieve the desired effect. The harmony of color effects is an important factor in hotel design space, and the determination of space color is also determined based on people's occupation, age and aesthetic factors. Usually older people like stable and harmonious tones; middle-aged people like bright and elegant tones; young people like tones with strong contrast, high color purity and personality; cheerful people like warm tones; introverts like tones. Like cool colors etc.

What principles should be followed when designing a cultural-themed hotel?

The planning and design of cultural-themed hotels should follow the following principles:

(As soon as the theme is introduced.

Theme hotels are also called "special hotels", which are based on a certain A specific theme reflects the hotel's architectural style and decorative art, as well as a specific cultural atmosphere, so that customers can get a personalized cultural experience. At the same time, service items are integrated into the theme, and personalized services replace general services, so that customers can get Joy, knowledge and excitement. History, culture, cities, nature, myths, fairy tales, etc. can all become themes for the hotel.

(Second positioning theme.

When building a scenic spot. When planning, you must first determine its development direction and positioning, so that you can stand out among many competitors and become stronger and bigger. The same is true for theme hotels, but when they are located in scenic spots, they are more dependent. When it is located in an urban area or does not only exist in a scenic spot, the accurate positioning of the theme hotel is particularly important, and there are many issues to consider. In the process of finding a theme hotel, you should start from several aspects: first, pay close attention to competitors to avoid similar theme positioning; second, dig deep into the connotation of the theme to avoid the form being greater than the content; third, the theme must be adaptable to the hotel and avoid putting the cart before the horse; fourth, The theme should appropriately avoid the "worldly" and avoid falling into popular stereotypes. Only when the above four points are well grasped can the positioning of a theme hotel be accurately determined.

(3. Display the theme in depth.

After grasping the positioning of the theme hotel, we must consider how to let tourists appreciate the theme charm of the hotel, which requires the theme hotel to display itself.

A successful theme hotel can demonstrate the theme concept through its theme environment and atmosphere. In other words, the theme environment and atmosphere are the materialization of the theme concept. The theme of the hotel can be seen through external physical representations such as themed buildings and themed landscapes, or through internal physical representations such as themed decorations. However, they all need to be carefully selected and strictly controlled to achieve perfection and harmony in order to create a vivid theme environment and atmosphere.