We urgently need a sample speech for a real estate operator, thank you! ! !

Generally speaking, there are three forms of invitation rhetoric for real estate phone sales:

1. Return visit in the form of group satisfaction survey

2. In the form of group survey Return visits in the form of VIP customers - a reflection of identity value

3. The form of randomly selecting lucky customers - with the help of a "lucky" mentality

These three forms can usually be divided into the following two Phase progress:

Invitation to important customer activities: first-stage customer satisfaction return visit

The first-stage telephone invitation serves the second stage. The phone call should not be too long, and the return visit will be based on customer satisfaction. Cut to the chase and select four questions. Involving pre-property sales services and post-property use services. Through progressive relationships, customer satisfaction and favorability towards the group will gradually increase, further reducing customers' resistance to attending events on site.

During the satisfaction return visit process, the customer’s answers were controllable factors, and the main line of the salesperson’s rhetoric revolved around the core goal (eight-city linkage, on-site customer invitation).

Salesperson: Hello, I am a member of the customer department of Jianye Group, my name is XXX (introduce myself first)

Customer:

Salesperson: First of all, thank you very much for using our Jianye Group's products. You are one of our randomly selected lucky customers. As an important customer of our group company, in order to better meet your needs in the property sector and understand your latest suggestions, We would like to conduct a customer satisfaction survey on the old owners of the group. Can I waste about 5 minutes of your time? (Randomly selected important customer statements are used to reduce customer wariness and increase trust and cooperation)

Customer:

Salesperson: Thank you for your strong support to us. How long have you been buying our property? (Starting from the most recent problem)

Customer:< /p>

Salesperson: Are you satisfied with the service of our salesperson during the purchase process? What do you think can be improved? (The review of the purchase process allows customers to recall the good impact of the purchase and deepen their understanding of the purchase process. Favorable opinion of the group)

Customer:

Salesperson: Are you satisfied with the follow-up services we provided after you purchased the house, such as property services? (Ask targeted questions, performance It’s not just about finishing the sale, we are responsible for the customer’s follow-up service to further deepen the customer’s goodwill. During the customer discussion process, the salesperson should show an open mind, try to be consistent, and indicate that the problem will be submitted to the headquarters for improvement)

Customer:

Salesperson: Do you or your family and friends have any need to buy property in the past year (key questions are raised to understand the latest investment purchase needs of customers and surrounding areas, closed purchase Demand time, locked within one year)

Customer:

Salesperson: Thank you, as mentioned before, you are one of the lucky customers randomly selected by our company, and our company will A gift will be sent to you. We are currently planning an eight-city linkage event, which will take place around August 20. The sources of customers include Zhengzhou, Gongyi, Pingdingshan and other eight cities, with a net worth of more than 2 million. The group company hopes to establish an excellent interactive brand and promote high-quality new products to our new and old customers. We feel this event is a good fit for your identity and status. The latest products at this promotion conference cover six major property portfolios, including residential, SOHO, international business apartments, and commercial properties. They are suitable for investment and personal use and are very suitable for your identity and needs. We sincerely invite you to attend this party and hope that 8 I will be honored to see you around the 20th of March. Before that, we will contact you via text message to thank you for your support of our work. goodbye.

(Point out the core purpose of customer return visits and pave the way for the second stage of telephone invitation)

Telephone invitation of important customers: The second stage - the telephone invitation rhetoric of CCRE Land Plaza

Sales Clerk: Hello, I am XX, a salesperson at Landmark Plaza of Jianye Group, my name is Have you seen the information (DM form) about the launch of our real estate products that was sent to you a while ago? (Question asked in a closed message)

Customer: I didn’t see it, (it must be no I saw it, I didn’t even send it)

Salesperson: Really? Let me take this opportunity to tell you now. The Land Plaza project launched by our group is located on the outskirts of Zhengzhou New District, between Zhongzhou Avenue and Zhengbian road intersection. It is a large-scale complex property composed of seven major business types, including residences, SOHO Grade A office buildings, large commercial complexes, and international business apartments. The total area is about 240,000 square meters, and the total commercial area is about 170,000 square meters. Currently, CapitaLand's large department store has settled in, making it suitable for investment and self-use. Compared with your worth and status (praising him, haha), I think your property is suitable for him, because it may bring you several times the income in the next few years, whether you use it for yourself or for investment. (Introduce the topic and stimulate interest)

Customer: (laughing) Really? Real or fake? Tell me more specifically

Salesperson: (laughing) Okay, let me ask first Asking you, do you often travel on business? (Start information exchange with a closed question)

Customer: Yes (Based on the value of people who can afford the products of this project, they usually travel frequently on business or Travel)

Salesperson: OK, our Landmark project is located on the outskirts of Zhengzhou New District. It is at the northwest corner of the intersection of Zhongzhou Avenue and Zhengbian Road, the two main roads in Zhengzhou City, at the north gate of Zhengdong New District. You know, this location is about 16 minutes away from Zhengzhou International Airport, about 1.5 kilometers away from the Central Business District of Zhengdong New District, only 12 minutes away from the Yellow River Bridge, about 7 kilometers away from Zhengzhou Erqi Square in the west, and 9 kilometers away from the new expressway in the east. Kilometers, first of all, the transportation is very convenient. This can meet your requirements for investment or personal use. hehe. (First talk about some of the advantages. In terms of transportation, use laughter as the conclusion of the first step of communication to bring a cheerful and happy atmosphere to the phone customer)

Customer: What next?

Salesman: Secondly, you know that our project is close to the Zhengzhou CBD New Business District. You can definitely see the future potential of the new district. Coupled with our location advantage, there are global furniture and east building materials markets, KFC automobiles in front of us. Restaurants, etc., have formed a mature business district with a good business atmosphere. In addition, our project has six major business formats, residential, business, leisure, entertainment, and catering property combinations that complement each other, and it has a large population to support it. What's more, CapitaLand Department Store and Sheraton Hotel have settled in the area. As you know, CapitaLand Department Store and Sheraton Hotel are both internationally renowned brand properties. With these two world-class brand properties in the project, there is no need to worry about high-end flow of people. With more high-end people coming in, the value of the property itself will increase quickly. Coupled with the flow of people in the CBD of Zhengdong New District next to it, whether you invest for your own use or choose our SOHO apartments or shops, you can make great profits. (Get to the point and focus on the project’s advantages—future potential, people flow, current atmosphere and property portfolio advantages)

Customer: Really?

Salesperson: (Affirmative) Yes! You Is this far from our project address, Zhongzhou Road, Zhengbian Road? I suggest you come to our project site for inspection in person. I think this project can meet your requirements. Can you come to our sales site to have a look? When you come, you can come to me directly. My name is XXX (ask questions and hope that customers will come to the sales site for consultation, and the salesperson will show sincerity and enthusiasm)

Customer: Yes or no, or you can give the answer without taking the time:

Salesperson: Okay, when will you be free? I will be here from Is it okay? (Ask a question and make a closed choice) Customer: OK, (or we will make an appointment at another time) Salesperson: OK, I will wait for you then. Our project address is at the intersection of Zhongzhou Road and Zhengbian Road , my name is XXX, you can come to me directly when you go to the sales center. I will send you another text message to confirm on Sunday X, thank you!