Traditional Culture Encyclopedia - Hotel accommodation - What is the basis of Shangri-La Hotel's global expansion in Zhang Zhilu?
What is the basis of Shangri-La Hotel's global expansion in Zhang Zhilu?
Shangri-La Hotel, as the leading brand of China hotel industry, has a high reputation at home and abroad. Brand image is deeply recognized by consumers, which is helpful for the hotel's global expansion.
Shangri-La Hotel is famous for its excellent service and facilities, including luxurious rooms, high-quality dining, fitness center and swimming pool. These facilities and services can attract more guests and increase the occupancy rate and income of the hotel.
Shangri-La Hotel has rich hotel management and operation experience, which enables the hotel to better adapt to the needs of different markets and cultural differences in the process of global expansion, and improve the hotel's operation efficiency and service quality.
Shangri-La Hotel, as a large enterprise group, has strong capital strength and resource integration ability, and can invest and expand on a global scale.
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