Huang Hongsheng, the founder of Skyworth, released Mei Tian Auto, but is it crazy to make electric cars now?

Huang Hongsheng not only manufactures new energy vehicles, but also sells sweet potatoes.

Text/Bo Wei

On July 8, 2020, the benchmark Weimar EX5 and Tucki G3 Mei Tian ET5 made their debut in Shenzhen, and announced the pre-sale price of150,000-200,000 yuan. This is the first model released by Mei Tian Auto. As the founder of Mei Tian Automobile, Huang Hongsheng will not be absent.

Huang Hongsheng not only manufactures new energy vehicles, but also sells sweet potatoes.

As a business legend in China, Huang Hongsheng has many titles-founder of Skyworth Group, chairman of Kaiwo New Energy Automobile Group Co., Ltd., founder of Mei Tian Automobile, and even served as the legal representative of Hainan Huangapo Sweet Potato Industrial Park Co., Ltd., and you can buy organic sweet potatoes grown in Huang Hongsheng online.

According to the public information of enterprise survey, Huang Hongsheng owns 35 enterprises, and Huang Hongsheng is the legal representative of 19 enterprises. It is worth mentioning that Huang Hongsheng is quite "clean"-at present, there is no risk of its own in China, and there are no dishonesty, lawsuits, punishments and irregularities.

Now the boss of this society is embarrassed to say that he is the boss without a few lawsuits and punishments. In this way, Huang Hongsheng, the "five good bosses", can be regarded as an alternative in the business world.

Huang Hongsheng is not only unique, but also "eccentric"-everyone who is familiar with Huang Hongsheng knows this.

At noon on weekdays, I can't find Huang Hongsheng in the office. He must have stayed on his Tesla model X.

What are you doing? Take a nap.

The secretary said, shall we get you a comfortable sofa bed in the office? Huang Hongsheng said, no, I can only sleep in the car.

Huang Hongsheng personally confirmed the statement of "Daily Car Watch", and this quirk is true-"In the past, because of poor rest, it was easy to get sick. When I was on a business trip and stayed in a hotel, I caught a cold as soon as I turned on the air conditioner, and then I had a fever 100%. Later, I bought Model X. One day I felt sleepy at noon, so I took a nap in the car with the air conditioner on. I woke up full of energy and got into this habit ... In the next six years, I never got sick ... But I didn't dare to take a nap with the air conditioner on the gasoline car because I would be suffocated by the exhaust gas ... "

I think Musk should give Huang Hongsheng some advertising fees.

However, from the beginning, Musk never thought about letting the owner take a nap in the car, so every time Huang Hongsheng took a nap on Model X, he had to adjust the air conditioner himself, adjust the seat posture himself, and then adjust the seat after sleeping. ...

And the seat headrest of Model X is designed as a duck egg. When taking a nap, my head will roll left and right ... If it is not a habit, it is estimated that no one will think that taking a nap on a Tesla electric car is enjoyable.

On the ET5 in Mei Tian, there is a nap function, that is, sitting in the driver's seat and shouting "Little V, I want to take a nap", the system will automatically adjust the driver's seat, raise the leg rest, put down the backrest and turn on the air conditioner ... In fact, it is not difficult to find that the headrest of the main and passenger seats of ET5 in Mei Tian is different, and the position of the head and pillow of the main driver's seat is better, just for sleeping.

Presumably this is also a "quirk" of Huang Hongsheng, and he hopes others will take a nap in the car like him.

At present, the first Mei Tian ET5 licensed in Shenzhen is owned by Huang Hongsheng himself. Someone joked that you are a hero, Lao Huang. In order to make the nap more comfortable, you specially built a car. Huang Hongsheng replied that I am one of the consumers. If I'm not satisfied with this car, do you expect others to buy it?

It is said that Mei Tian applied for a patent for this nap chair, and other car companies dare not learn from it. Huang Hongsheng said that ET5 in Mei Tian is an extension of home, so you can't take a nap in your own home. What's that called?

Start Mei Tian ET5, and the first word that pops up on the LCD dashboard is "Skyworth". Huang Hongsheng said that there are only two Skyworth TVs on Mei Tian ET5, one is the dashboard and the other is the central control panel. Mei Tian ET5 is free of traffic for life, so it is different from the central control screen in other cars. The central control screen in Mei Tian ET5 is actually a scaled-down version of Skyworth smart flat-panel TV, and the owner can follow the drama in the car.

Again, you can't watch TV in your own house. What is that?

There is a 220V three-phase AC socket in the back row of ET5 in Mei Tian, which can make coffee, connect to a small refrigerator, and connect to a computer office ... In addition, it can also provide 220V external camping power and can cook and eat hot pot.

At present, it seems that the only things that can be done at home but not on ET5 in Mei Tian are taking a bath and going to the toilet.

In addition to "quirks", when Huang Hongsheng's employees evaluate the boss, the word with high probability is "digging".

I have seen many bosses give speeches on stage. There are two most common kinds of clothes. The first is formal dress, with a corsage in the left breast pocket of the suit. However, the second one is more popular now, that is, Polo shirts with jeans, which are worn by Bill Gates, Jobs and Lei Jun, which is a typical model of Internet IT.

Huang Hongsheng is the third kind.

At the pre-sale conference of ET5 in Mei Tian, Huang Hongsheng, who took the stage to speak, did not have a straight ironing line on his wrinkled trousers, but black mesh sneakers with hundreds of dollars on his ankles, and the sleeves of his shirt rolled up to his elbows ... This dress looks more like a simple bus owner.

I'm sure that the security guard at the gate wouldn't let him into the meeting unless a large group of people followed him.

At the dinner before the press conference, Huang Hongsheng personally told me that he invested 100 billion at the beginning of making Mei Tian cars, and if it is not enough, he will invest 100 billion again ... That look is similar to that when I bought a battery car for Mavericks. When the staff came up to inform the press that the press conference was about to begin, Huang Hongsheng quickly finished the food in the bowl and was the last one to leave.

Some employees told me that the money invested by Huang Hongsheng was hundreds of millions, and his eyebrows were not wrinkled; But he is unwilling to pay any money that should not be spent.

I have to say that Huang Hongsheng, a business legend, has a unique personality charm.

In fact, many people are skeptical about the ET5 just launched by Mei Tian Auto. At present, new energy subsidies are declining, and the decline in sales volume has become a reality. At this time node, a group of new forces making cars have died, and the living are trying to survive in various ways. At this most difficult time, it is really difficult for Huang Hongsheng Mei Tian Automobile to enter the new energy vehicle market.

Huang Hongsheng said to me, "What happened to the subsidy withdrawal? I didn't start Mei Tian Auto to cheat the state subsidies. So far, Mei Tian Auto has never raised funds, and I won't do anything to cheat financing by drawing pancakes with PPT. In addition, we are not a new force in building cars in essence, because Mei Tian's parent company has been focusing on the commercial vehicle field for many years before opening up. "

"Some friends also told me that it is too difficult and risky to enter the new energy passenger car industry at this time. Actually, I've been having a hard time since I was born. When I was a child, I was starved for three years. After the famine, it was the Cultural Revolution. Finally, the country reformed and opened up. I gave up my iron rice bowl and founded Skyworth. At that time, there were more than 300 TV manufacturers in China, and we had no production qualification, so the funds were very difficult. The competition and difficulties we face are much greater than now. "

"Later, the country finally gave Skyworth the production qualification. Skyworth is the first private TV manufacturer to obtain this qualification. So far, there are only six domestic TV manufacturers, and only Skyworth is private. Now that Meitian has automobile production qualification, there are not so many competitive enterprises, the money is in place, and he has accumulated experience in building cars in the field of commercial vehicles. Therefore, there are difficulties at any time. The key is whether you can do things seriously without being tired. "

"The times have never been the best and the worst."

However, manufacturing commercial vehicles is different from manufacturing passenger cars. At present, there is no successful case recognized by the industry in China when commercial vehicle enterprises switch to passenger cars.

Huang Hongsheng: "I was born in the home appliance industry. Compared with cars, home appliances have a closer relationship with consumers. We have a unique advantage in understanding the living habits of consumers. Just like Mei Tian ET5' s nap function and life-long traffic-free drama-following function, as well as the functions of Internet of Things interconnection and mutual control between home appliances and cars, as well as the functions of unmanned automatic parking and summoning, they are specially built according to our experience in the home appliance market and some new car habits and scenes. "

"In particular, the function of the Internet of Things between home appliances and automobiles is not specifically aimed at the interconnection and mutual control between Skyworth home appliances and Mei Tian ET5, because you can't bind consumers to buy only Skyworth smart home appliances, and Haier's home appliances can also be interconnected and mutually controlled with Mei Tian ET5. Our goal is to make Mei Tian ET5 the second living room. "

"In the past, the success or failure of the automobile industry was based on sales volume. Now is the Internet of Things era, and there should be more IoT thinking about successfully defining dimensions-not just Internet thinking. "

"You said that there are no successful cases of commercial vehicle enterprises converting to passenger cars in China at present, which is a good thing for me. This means that we have a chance to be the first company. I love adventure in my bones. If I have the opportunity to be' first' instead of' second', I will be more interested in adventure. "

"A few years ago, no one dared to imagine that one day, the market value of an electric vehicle company established for several years could surpass Toyota Volkswagen, and now Tesla has done it."

Previously, Daily Auto Watch interviewed an accessory supplier, which provided a complete electric vehicle manufacturing platform and engineering verification services. In other words, as long as you have money, find some design teams to repair the appearance, no matter what cats and dogs can build electric cars. At that time, the daily car observer asked the supplier that he had a complete core technology, why not build his own car? The answer is that becoming a supplier of parts and technology is more profitable than making cars.

It is a public opinion in the industry that it is more profitable to be a supplier of parts and technology than to build a car. That being the case, why should Huang Hongsheng focus on making cars instead of becoming a more profitable supplier of parts and technology?

Huang Hongsheng: "If I had made money, I would have lost 1000 billion yuan many years ago. The most profitable thing at that time was real estate. To tell you the truth, I am jealous. At that time, an acre of land was only 3 million ... but I couldn't leave home appliances. I am a technical background, not a professional manager who likes to follow the market. I think it is actually a pleasure to sink your heart and do something, and it will be very fulfilling. "

"Which country 100 has the largest number of enterprises now? It is Japan. Many Japanese companies are actually small in scale, but they are handed down from generation to generation to the extreme. This is a craftsman spirit. I am building a car now, which can actually be regarded as an extension of the field of home appliances-the electric car itself can also be defined as' home appliances', but it is a little bigger. "

"As for why you don't choose to be a more profitable component and technology supplier, to put it bluntly, you can't get it out. The sales of parts suppliers take the B-end route, and the home appliance industry faces the C-end. The sales methods of the two are completely different. Do you know that XX (a region in Guangdong) is the most powerful person in the parts industry? Do you know how they do sales? They even set up their own private club. In addition to food and drink, there are only services you can't expect, and there is nothing they can't do ... (the following text is omitted) "

"I can't do such a thing. Since the establishment of Skyworth, I prefer to deal with C-end customers, that is, ordinary consumers. But now I find that there is a problem on the C side, that is, in the Internet age, people are more closely connected and get more information, but what people communicate with each other is getting weaker and weaker. People can't communicate with each other on the Internet. "

"So, I'm going to write a book called Huang Hongsheng on Entrepreneurship, which is full of my successful and failed entrepreneurial experiences. Mei Tian Auto has developed more than 150 dealers in China. Consumers who come to Mei Tian dealerships to see cars, whether they buy a car or not, will send a copy when they go out. Consumers only need to learn some experience after reading it, which is enough to keep Huang Hongsheng in mind. For Mei Tian Auto, it takes a long time, which is also a word-of-mouth accumulation. "

"From the beginning, I never thought how Mei Tian ET5 would sell. I have to stutter and do things step by step. I still have patience with Huang Hongsheng. "