What is the truth about the Luo Yixiao incident?

The truth of the Luo Yixiao incident is this. On the morning of November 30, 2016, an article "Luo Yixiao, stop!" "The article went viral on WeChat Moments. The article stated that Luo Yixiao, the 5-year-old daughter of local Shenzhen writer Luo Er, was found to be seriously ill and her medical bills were high every day.

The anxious father did not choose to make a charity donation, but chose to "sell the article." If he forwarded this article one more time, he would raise one more yuan for Xiaoxiao's treatment.

Immediately, some netizens called this matter a marketing hype. The cost of Luo Yixiao's treatment was not as high as stated in the article, and Luo Er has real estate in Dongguan and Shenzhen, and the donations have already been made. Raise everything.

On November 30, 2016, the appreciation funds for all the articles posted by netizens throughout the day were returned to the netizens in the same way. After calculation, the total amount was 2525808.99 yuan.

But in the end, it was a pity that Luo Yixiao could not survive Christmas Eve. She was diagnosed with suspected leukemia on September 8, 2016, and passed away in the early morning of December 24, 2016 after rescue efforts failed. Luo Yixiao, a girl with leukemia, fought the disease for 107 days and lived in this world for 6 years.

Extended information:

The specific timeline of the incident is as follows:

Luo Er’s WeChat public account released "Luo Yixiao, stop for me". The number of reads in a few days is close to 100 million. In the early morning of November 30, the amount of appreciation exceeded 1 million yuan in just one hour. The exponential growth of love has once again tested online charity.

In the past few days, an article written by Luo Er for his sick daughter, wrapped in charity, went viral in the circle of friends. With nearly 100 million views and more than 2 million appreciations, Rohr was dragged into the whirlpool of public opinion and was no longer able to deal with it.

On September 7, Luo Er’s 5-year-old daughter Luo Yixiao was found to have low platelets during a physical examination in kindergarten, which is suspected of leukemia. Admitted to hospital on September 10th. On the same day, Luo Er published an original article related to Luo Yixiao, "We Are Not Afraid of Nasty Ghosts," on his WeChat official account.

On September 12, Luo Er suspended the official account tipping function. Luo Er stated on the official account that the reward function of the official account will be suspended until the conclusion of his daughter’s condition is reached. Announced that all bounties from previous articles would be donated to poor children with leukemia. The article "Jesus, Don't Let Me Be Your Enemy" was published the next day.

On September 14, Luo Yixiao was diagnosed with leukemia, and Luo Er resumed rewarding. As of September 21, WeChat rewards reached 32,800 yuan. Early morning of November 21: Luo Yixiao's condition worsened and he was admitted to the intensive care unit of Shenzhen Children's Hospital for treatment.

On November 25, "Luo Yixiao, Stop Now" began to hit the screens. You can see this sentence in this article that is blowing up the screen, "He did not choose to make a charity donation, but chose to sell the article, and every time he forwarded it, he could get a one-yuan donation from the Little Tongren Company."

This sentence The words were used very cleverly, and immediately gave this article a public welfare quality. Moreover, there was no prompt for readers to reward the article, nor did it violate the posting standards of WeChat public accounts. In one sentence, WeChat’s tipping function turns into a fundraising function. The amount of rewards reached the daily upper limit of 50,000 yuan that day.

At 4:55 on November 27, P2P Observation, a public account owned by Shenzhen Little Bronze Man, retweeted Rohr’s article “Jesus, Don’t Let Me Be Your Enemy” and started tipping, at 16:00 the next day The accumulated appreciation is 101110.79 yuan. Due to too many praises, this function was blocked by the platform.

On November 29, the article "Don't let a child make mistakes because of money" was published. So far, P2P has received a total of 126,508.79 yuan in rewards and transfers.

After Liu Xiafeng’s company intervened, the number of fundraising articles began to increase. Articles published in consecutive days have reached the daily fundraising limit of 50,000 yuan. On the evening of the 29th, Luo Er’s official account also reached the upper limit of rewards and was suspended from accepting rewards.

In the early morning of November 30, the crazy rewards exceeded the upper limit of WeChat. Due to the circuit breaker mechanism of WeChat rewards, daily rewards cannot exceed 50,000 yuan. Millions of enthusiastic netizens can no longer help themselves. At 0:30 on the 30th, the amount of appreciation surged to 1 million yuan.

The appreciation at this time exceeded 50,000 yuan in one minute, breaking the upper limit of appreciation set by WeChat. Fifty minutes later, at 1:20, more than 1 million more compliments came in, and the total reached more than 2 million yuan.

At this time, Luo Er's mood was indescribable. He simply calculated that compared with the high standard manuscript fee of one thousand words and one thousand yuan in the industry, the article "Luo Yixiao, Stop for Me" written for his daughter would cost as much as The amount of appreciation is more than 2,000 times the previous manuscript fee.

On the morning of November 30, netizens questioned, and Rohr was quickly involved in the whirlpool of public opinion. A screenshot of a doctor's chat in Shenzhen's WeChat Moments was circulated. The Luol family spent less than 5,000 yuan a day in the hospital.

Another netizen opened up about Luo Er’s property—one apartment for his own residence in Shenzhen and two apartments in Dongguan. After verification, we dug out the article he published on July 5, 2016, and found that in addition to three properties in Shenzhen and Dongguan, he also owned two cars and an advertising company.

The burden of medical expenses is not nearly as heavy as Rolle said. A clarification forwarded by a medical influencer on Weibo read: As of the end of November 2016, the total hospitalization expenses were 80,336.72 yuan, of which 11,633.66 yuan were self-pay outside the directory, with a self-pay ratio of 14.48%, and 68,703.06 yuan were included in the directory.

After some issues regarding Luo Er’s property, his daughter’s medical expenses and even Luo’s own life style were exposed. Netizens' opinions are divided into two groups. One group criticizes Luo Er for using his daughter to create hype, while the other group believes that regardless of whether it is hyped or not, the most important thing is for the child to recover from his illness.

At this moment, big Vs and accounts began to intervene and sternly condemned. Until this incident was "bloody marketing." At this time, the self-media account did not forget to turn on its own appreciation function.

On the afternoon of January 30, Shenzhen Children’s Hospital announced the cost of treatment. The total cost of Luo Yixiao’s three hospitalizations was 204,244.31 yuan, of which 168,050.98 yuan was paid by medical insurance and 36,193.33 yuan was paid out of pocket.

At 15:30 on November 30, Rohr responded for the first time on how to handle donations. In addition to keeping the cost of my daughter’s treatment, I have contacted the Shenzhen Municipal Civil Affairs Bureau for the rest, hoping to set up a fund to help children with leukemia. If approved, it will be provided to other children with leukemia for free in the future.

“If someone feels cheated and he raises the issue, I will refund the reward money to them.” At this time, Rohr cried bitterly in front of a group of media cameras who questioned him: No one cares about me. My daughter lives or dies, she just wants to know if I am a liar.

At 15:49 pm on November 30, Liu Xiafeng explained Luo Er’s income through his official account. P2P Observation published Liu Xiafeng’s article “Do good things to the end, and are not afraid of sarcastic remarks.” The article mentioned that Luo Er has three apartments. One set in Shenzhen and two sets in Dongguan are hotel apartments and residences respectively, with a total price of 1 million and a loan of 420,000, which cannot be realized without a real estate certificate.

On the morning of December 1, the Shenzhen Civil Affairs Bureau intervened in the investigation. The causes and consequences of the Luo Er incident once again sparked discussions on the Internet, and the investigation team intervened in the investigation. Faced with public opinion spiraling out of control, officials began to intervene.

At 13:15 on December 1, Luo Er and Liu Xiafeng once again announced the method of handling donations. P2P Observation and Luo Er’s public accounts jointly issued a statement that the 2171110.79 yuan in funding received through the article appreciation function will be distributed to Xiaoli. The 500,000 yuan donated by the Tongren will be donated in full with the consent of the donor to establish a special fund for the relief of children with leukemia.

At 16:55 on December 1, the final method for handling the donations was implemented. After consultation between the Shenzhen Civil Affairs Bureau, Liu Xiafeng, Luo Er, and Tencent, the funding received by the above two official accounts was totaled to 2626919.78 Yuanyuan Path was returned to netizens.

Reference: Baidu Encyclopedia-Luo Yixiao Incident