Who can help write a plan of a coffee shop?

Interpret coffee culture, modern life, leisure and elegance.

Second, the market positioning

Style: Cafe is a kind of leisure and elegant style, which provides customers with excellent service, gives customers a warm and relaxed feeling, and strives to create an elegant, comfortable and leisure consumption environment.

For consumer groups: school leisure groups and young people pursuing fashion trends.

Third, the market analysis

Coffee shop industry belongs to a new leisure and entertainment industry. With the continuous improvement of people's living standards and the gradual change of consumption concepts, coffee shops have become an important leisure gathering place in people's daily lives, and are increasingly favored by consumers. In particular, the persistence of the younger generation and new people in coffee shops has given the coffee shop industry enough room for growth and development, and the market development potential is huge. Therefore, opening a coffee shop in school has certain potential, but it also has certain risks.

First of all, as a new generation of human beings, college students have a certain degree of favor for coffee shops. Compared with other leisure gathering places, coffee shops are more suitable for college students in terms of consumption level and environment.

Secondly, compared with other social workers, college students' social and life circles are relatively narrow, and their usual activities and pastimes are less selective. Therefore, when more students open a coffee shop at school, they will choose to go to the coffee shop for parties and recreation at night and weekends.

However, because college students are still non-income, their spending power is relatively low for the general public. Moreover, the coffee shop is located in the school, and the customer base is relatively single. Therefore, the coffee shop opened in the school must have certain distinctive features in order to attract consumers' attention.

Four. management philosophy

1. Respect the independent personality of catering personnel.

2. You can hire students with poor family conditions to work and study, so that everyone can feel the warmth of this coffee shop giving back to the school.

3. Create a collective atmosphere: there must be strict discipline and humanistic care, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

4. Treat them fairly, treat them equally, do what they can, and do their best.

Verb (abbreviation of verb) product introduction

Mainly professional coffee, combined with Chinese and western packages, exquisite snacks, water bar drinks and so on. Meet the needs of consumers;

1. Coffee is mainly mid-range coffee, and exquisite fancy coffee is introduced, such as: Blue Mountain, Mantening, Cappuccino, Irish Coffee, etc.

2. Pastry is dinner, such as cakes, biscuits and muffins. And some popular Chinese and western packages can also be introduced appropriately;

3. Papaya milk, banana milk, Hong Kong-style milk tea and other drinks;

4. Make some cold drinks, hot drinks, freshly squeezed juice and salads according to different seasons.

Six, marketing strategy

1. Brand strategy: The coffee shop is intended to create a warm and elegant environment, and the storefront and decoration should be artistic and the style should be different from other coffee shops in society.

2. Price strategy:

1) mainly adopts the strategy of medium and low prices, strives for perfection in food "color", "fragrance" and "delicacy" and service, and strives to give customers maximum enjoyment and psychological satisfaction;

2) In view of the price comparison psychology of consumers, the price should not be higher than that of competitors in the same industry.

3. Promotion strategy

(1) The promotion strategy of coffee shop should be based on students, teachers and teachers' families, and the corresponding promotion plan should be formulated. In the process of promotion, we should highlight the unique style and price advantage of coffee shops;

(3) Promote low-cost routes, print promotional materials and distribute them in schools. At the same time, take advantage of the information flow of the school's Internet website, and use the school advertisement bulletin board to publicize and highlight the image.