Operators must read it and regret not making it clear before joining the company.

New media operation:

Job description: responsible for the company's brand and income. Setting up+operating accounts in one or more channels, publishing graphic or video content, planning holidays and activities, and the number of fans is an important indicator of work. Ability to work: It is required to know the rules of each platform and be familiar with the preferences of platform users. For example, most users of a book are women, while users of a certain voice are more popular. It is not easy to have the ability of content planning, activity planning and data analysis.

Content operation:

There are two main types of jobs:

1. Creating video or graphic content is similar to the operation of new media, except that there is no need to publish or be responsible for the flow of content.

2. Guide and help others to create and drain content. (One book, one voice and other platforms will set up this position.) You don't need to produce your own content, pay attention to a certain channel (such as beauty), find and plan activities, and encourage quality bloggers to output content. Working ability: the same as the new media operation ability.

Short video operation:

Work content: determine the topic, determine the video direction, assist in shooting, and release the video to various platforms for user maintenance.

Working ability: the same as the new media operation ability.

User action:

Work content: Work around the innovation, promotion, retention and transformation of users.

Work ability: Ability of communication, user research, activity planning and data analysis is required.

Community operation:

Work content: the branch of user operation. Introduce new products in the group and organize activities, such as forwarding posters to friends circle to get coupons. If you bring new users by forwarding posters, the rewards will be more; Send blessings to users' birthdays in time; Layering users and doing different activities for different users.

Ability to work: operate with users.

Live broadcast operation:

Work content: 1. Plan the whole live broadcast. 2. Write a live script. 3. Control field. 4. Optimization of duplicate disks.

Specifically, it is necessary to arrange the live broadcast theme (product promotion or knowledge sharing), the live broadcast target (sales volume or live broadcast data), the duration of each link, the division of labor, the wording of the anchor and the interactive planning, and always pay attention to the live broadcast performance of the anchor during the live broadcast. If he is wrong, remind him to correct his words. If he is hoarse, remind him to drink water. Record the live performance of the anchor (whether the selling point of the product is clear).

Working ability: 1. Understand the rules of live broadcast, understand the products and understand the team. 2. Communication skills. 3. Data analysis. 4. Careful and diligent.

E-commerce operation:

1. The starting salary is not high and the work is very complicated. Double eleven, double twelve, 6 18 all have to work overtime one month in advance, which is very tiring.

There is not much room for salary increase. The salary of a veteran who is familiar with the platform is 6K ~ 8K.

3. The development space is small. Large factories don't have the position of e-commerce operation, and generally small companies will set up this position. The big factory is the platform directly. After working for a year or two, they want to jump ship to a big factory, but people don't want to.

4. Strong substitutability. The job content is to do odd jobs for five years and five months. There is no essential difference. Let me repeat one thing. The more fixed the work content, the stronger the substitutability. Note: E-commerce operation does not mean that you can't be a power producer. You can go to e-commerce to be a new media.

Product operation: the threshold is relatively high. Know both operation and products. (Xiaobai is not recommended)

1. Help users make good use of products. If the merchants stay in the US Mission, they will definitely look embarrassed when they first enter. At this time, product operation can provide different strategies for different businesses to help them better use the platform.

2. Assist the product manager. By analyzing data, collecting user feedback and giving suggestions to product managers.

3. Assist to grow the team. Optimize and update products. It is not easy to make the company's products better by chatting with users, collecting feedback, analyzing data and analyzing competitors.

No matter what type of operation, jobs that have development prospects and are not easy to be laid off revolve around the following two directions:

1. is related to user growth.

2. Drainage related to help enterprises solve passenger and cargo problems.

When looking for a job, marry someone who sees the following positions:

1. Clarify the work objectives and increase the exposure of fans.

2. Work objectives help the company realize cash.

3. Work objectives are created and retained by users.