How to do video marketing

In the era of content marketing, short video is more expressive in video marketing, which is more suitable for the needs of current fragmented scenes.

How to make a video simply and quickly? Here are two main points to share with you:

1. You need a perfect copy first. Good copywriting can let netizens go deep into it and ignore the essence of advertising, thus achieving the effect of original marketing. The direction of copywriting can start from the following points: "conflict", "* * *" and "interest":

Conflict: For example, "How did he make 500w in three months?" Start with things that can't be done by routine to arouse the interest of netizens and break through the routine.

* * * Ming: For example, "After graduating from college, I also experienced the situation that I couldn't find a job", which caused netizens to sing * * * one after another, which made the information recipients feel the same.

Benefits: For example, "Since I learned expression skills here, I have been promoted and raised all the way", which can arouse interest with the expectation of netizens, and can also give solutions in combination with pain points.

2. The "golden 5 seconds" of the short video caught gold for 5 seconds. The first 5 seconds of a short video is a key time period to stimulate netizens' browsing interest, which can drive the whole video rhythm. Conflicts or gimmicks need to be thrown out within these 5 seconds (vertical video is the first 3 seconds) to stimulate demand and attract netizens to continue watching; The next 10- 15 seconds can be reversed, and the selling point will be presented in the last 5 seconds. The whole short video should be about 30-40 seconds.

So a good short video needs to include the following four elements:

Nowadays, marketing is video-oriented, video-oriented and social, and short video marketing has become a new outlet of brand marketing. Facing the entry of major brands and platforms, the short video field is bound to usher in a new round of challenges. Brand short video marketing should not only learn to tell stories, but also pay attention to the form of expression, so as to achieve the perfect match between "story" and "form".