How to cooperate between Sanya Hotel Sales Department and Travel Agency?

As one of the main tourists, travel agency is very important for hotel marketing! Personally, in order to get the recognition of travel agencies, the following points are essential. . . First, timely and accurate information communication. Many hotels think that as long as the basic information is sent to the travel agency after opening, it is all right for others to send a tour. I had nothing to do with that. Salespeople here often ignore a series of problems such as information updating, combing and strengthening personal relationships, market dynamics and research, after-sales service and maintenance. In the highly competitive market environment, it is often not recognized by the majority of peers. Due to the lack of contacts, the actual effect is greatly reduced. The author believes that it is unnecessary to dwell too much on the many benefits of long-term contact, even ordinary customers who have drunk a cup of tea and smoked a pack of cigarettes in your hotel can not be ignored. Who can say when this consumer will bring you big business? Besides, as a professional group to send tourists, travel agencies will only make money as long as they send tourists to your hotel, right? Therefore, it is necessary for us to communicate information from time to time, and it is even more necessary. Second: some people say, ok. Didn't you say that you should communicate information in time? All right! I send people to send advertising messages to major travel agencies every day. One moment is the price, the other is the house decoration, what's more, even the replacement parts of the boiler room have been issued? This is a mistake. I have met such a hotel, which makes my fax paper change every day. Finally, I had to close the hotel before giving up. Here, what you need to pay attention to is that you can't lose your temper every day or once every two months. It is feasible to do it once a week. Fax or text message. Moreover, simple advertisements generally do not attract the attention of travel agencies. You can only save your information in one file at most. Take it out and look through it when necessary. Can not cause the first reaction of travel agencies when customers make inquiries. What is more practical is: careful design, careful combing, careful production and careful correspondence. To put it simply, besides the basic price and room type, are there any jokes to recommend? Matters needing attention, specifically, can you send a cartoon? In this way, maybe the travel society pays attention to your uniqueness and appreciates your human reminder? Third: Of course, then again. The author believes that for a hotel, the most important thing is the cost performance in the same grade. This is the fundamental and main line, and it is also a truth that everyone understands. Needless to say. But what if there are five or more such hotels? By the way, interpersonal relationship comes first. In addition to cost performance, the first reaction that travel agencies can undoubtedly cause is interpersonal relationship. Many hotels hold an annual meeting once a year. Just eating and drinking tea and "pretending" to ask for advice. It is rare to get together for half a year or even a quarter. In fact, many colleagues are reluctant to come to your place for dinner, but they do get together to eliminate many misunderstandings and enhance friendship, don't they? On the other hand, when everyone is friends, a lot of trivial things will not be promoted to the desktop, right? If it feels too much trouble? So, build a QQ group? Is it okay to send text messages? Let the travel agency report trivial things to the hotel (such as poor hygiene of the elevator and no smoking area in the lobby), right? The author thinks: no opinion is no problem? It is narrow-minded to think that everything will be fine without complaining. It is our eternal goal to pursue perfect service, advocate comfortable consumption of customers, and advocate that word-of-mouth publicity is better than advertising! For hotels, not actively soliciting opinions from guests is a manifestation of "quality is a mere formality" (the emphasis here is on initiative, not passivity, until the guests have opinions), especially for hotels, it is impossible to communicate with travel agencies without smooth channels! Today, I mainly feel that I have a good relationship with several hotels recently. Because of its excellent performance, it was promoted to a "special" customer and enjoyed the most favorable price. We had a small party at noon. Hehe, there are also several hotels. Originally, the hotels were all good, and the price/performance ratio was OK. However, there is no more relationship except group and guest. I want to talk about my feelings here and give you a suggestion. Don't laugh if you nag a little. I would appreciate it if you could reply to me. Ha ha.