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[Exhibition Information] Exhibition Business Circle: New Trends of Guangzhou Real Estate

The mature convention and exhibition industry does provide a good business investment space for regional real estate development. The newly-built Pazhou International Convention and Exhibition Center will attract large-scale commercial and residential real estate industries, such as hotels and shopping malls, and large-scale office buildings, which are driven by Liu Hua Road Laoguang Church. The core area of 1 km with convention and exhibition center as the core has been stationed in five-star hotels, international distribution centers and high-grade business center projects. The surrounding radiation area has also doubled the value of "black chicken turning into phoenix".

Nowadays, the business district and radiation district with exhibition as the core are gradually taking shape. According to Zheng, deputy general manager of Hefei Brilliant Guangzhou Company, the exhibition new city and Yajun Garden represented by its intermediary company are located in Chigang and Xinzhou respectively. Now the average price of real estate has risen to about 6000 yuan/square meter, which used to be more than Guangzhou and more than self-occupation. Since the opening of the convention and exhibition center and the opening of the subway, there have been more investors and buyers are not limited to Guangzhou people. At present, the price of Zhujiang Shijia Garden, a residential area adjacent to the convention and exhibition center, has risen by more than 1000 yuan, and the rented apartment has been rented out as early as a month ago. However, the situation that some foreign companies only rent and don't buy in Guangzhou has changed. Many foreign companies are looking for good properties in the market in this area, hoping to have long-term cooperative investment projects.

Exhibition business circle: "the circle in the circle"

If the exhibition business circle is placed in the whole city of Guangzhou, it is the circle of the central axis business circle of the city. This provides a good macro environment for the development of business circle.

10 Over the years, Guangzhou has actually formed a relatively complete business district in the new city center. It is integrated by Tianhe North Business Circle, Zhujiang New Town Business Circle and Pazhou Business Circle, and Zhujiang New Town, which has become increasingly popular in recent years and attracted wide attention from all walks of life because of its quasi-central position in the city, is the core part of this business circle. Pearl River New Town has a total land area of about 6.4 square kilometers, connecting Huangpu Avenue in the north, the north bank of the Pearl River in the south, Guangzhou Avenue in the west and South China Expressway in the east. The core area is about 1 square kilometer, and the total area of business office land is about 7.5 million square meters. Zhujiang New Town and Tianhe Business District (with tianhe sports center as the core) form the largest CBD (Central Business District) in Guangzhou. Its function is very obvious. The real estate is mainly office buildings, supplemented by large shopping centers, and there are also houses.

Pazhou can be regarded as a continuation of the CBD of Pearl River New Town in terms of function and region, mainly focusing on exhibitions and information exchange, but it seems to be more leisure. The starting point of "Dunhuang on the Sea" and the lush 10,000-mu orchard have turned this place into an eco-tourism and high-quality living environment, so a new foreign name is RBD (Recurrent Business District).

Guangzhou is positioned as a manufacturing and service center in the Pearl River Delta. Judging from the proportion of the tertiary industry in Guangzhou in 2004, the tertiary industry is mainly commercial and wholesale markets. According to the standards of South China regional economic center or business center, Guangzhou's new service industry and international service industry have developed rapidly in recent years and have great potential. This provides a good business prospect for the business circle.

From the expert's point of view, when Guangzhou's per capita GDP reaches 654.38 USD+0,000 yuan, it will enter a post-industrial era dominated by service industry. In this way, in the next few years, Guangzhou may have an industrial transition period, and the financial, trade and logistics industries will become mainstream industries, and the demand for Grade A office buildings will also increase. Secondly, three years later, that is, Guangzhou has completed the transition period of WTO entry, and Guangzhou will become the first choice for the expansion of large foreign enterprises after beijing beijing. Exhibition business circle will undoubtedly become the first choice for foreign companies to expand.

Exhibition business circle: looking forward to maturity

However, as far as the current development is concerned, it is still too early to say that Guangzhou convention and exhibition business circle is mature.

Fang Zhihua believes that the development space of the business circle centered on the Canton Fair in Liu Hua Road is actually quite limited; Pazhou International Convention and Exhibition Center has a very good development prospect. However, although it has broad geographical advantages and subway transportation facilities, as the core of the exhibition business district, its hardware is far from enough. It needs more perfect traffic conditions, more hotel entertainment and catering facilities, and some sub-business centers as its supplement and perfection. Now there are six or seven bus lines and subways from downtown to Pazhou, and there are no hotels. Many exhibitors complain that they can't find hotels and restaurants, but they have to travel between the city and the exhibition hall every day. Serviced apartment in the core area has been rented by a few foreign exhibitors for a long time.

At the same time, I still owe some software. Some developers believe that the exhibition business circle still lacks effective development speed, supporting services and reasonable planning. Compared with Chengdu and Beijing, the government has no complete ideas and plans for the comprehensive and long-term development of the "exhibition business district", and it is still in an independent and natural situation.

At present, the exhibition industry has not played an explosive role in driving the real estate industry, but it may be short-term and temporary. The development of exhibition business circle will take a long time. Exhibition itself is only an opportunity and source, and its related supporting construction is also very important.

■ Related links

China's Mature Exhibition Business Circle-Chengdu Exhibition Business Circle

It is understood that there are exhibition centers in many cities across the country. But at present, the relatively mature exhibition-centered business circle in China is "Chengdu Exhibition Business Circle". It is the first large-scale modern business circle planned and built by the local government in western China. With Chengdu International Convention and Exhibition Center as the axis, the business circle is a large business circle covering an area of about 430 mu. It is understood that this business circle is mainly composed of five sections:

1. Commercial complex-large shopping malls, commercial buildings and office buildings;

2. Conference and Exhibition Area-the former Chengdu International Convention and Exhibition Center and the expanded exhibition hall;

3. Business office area-business, office, shopping malls, restaurants, entertainment and specialty stores;

4. Commercial residential areas-apartments, houses and schools;

5. Municipal supporting areas-commercial buildings, underground parking lots, green squares, etc.

The characteristics of this business circle are "based on land development and municipal construction, by improving the investment environment and policy orientation, and through market-oriented operation, the exhibition business circle will be built into the most distinctive exhibition activity area in the west and the window of Chengdu's opening to the outside world", and it is also a modern comprehensive business circle with complete supporting facilities such as roads, transportation, power supply, water supply, catering and entertainment. Finishing/Zhou Fang

■ Reporter's observation: The mature convention and exhibition industry has become the "trust" of real estate.

The highly anticipated Guangzhou Autumn Fair will open tomorrow. In recent years, due to the completion and use of Pazhou International Convention and Exhibition Center, the momentum of Guangzhou convention and exhibition industry is even worse than before.

Judging from the development history of Guangzhou convention and exhibition industry, it has actually formed a pillar industry of regional economy. For example, the Guangjiao Guild Hall on Liu Hua Road, which we are familiar with, has not found a room during the fair for many years. If the ticket goes up, you have to find someone to book it; The restaurant is full, and the karaoke bars are full of music every night, which is very lively. Fang Zhihua, president of Reddy Consulting, commented: "Guangzhou's convention and exhibition industry is quite mature, which has promoted the development of tourism, hotels, entertainment, transportation and other industries, but the commercial real estate industry is probably the biggest and most potential."

The impact of convention and exhibition industry on commercial real estate is different from other projects. Because of its timeliness, it brings "short-term benefits". For example, during the fair, usually crowded houses may be in short supply; However, it is an industry that can bring huge profits. For example, a 100 square meter apartment, with a monthly rent of around 1500 yuan, may increase its price several times. So with this owner, he likes to buy a building or rent a shop near the exhibition hall. That's what he thinks.