20 19 is it still profitable to invest in hotels?

—— Original title: Analysis of investment and financing status and development trend of hotel industry in China in 20 19. Artificial intelligence will open the era of smart hotels. Analysis on the Development of Hotel Industry in China * * * Enjoy Accommodation and the Rise of Smart Hotels.

From 1990-2000, the hotel industry in China experienced a stable development stage of the pyramid structure of luxury hotels, mid-to-high-end star-rated hotels and economy hotel chains, to golden decade where the middle class rose and the policy dividend was released, and then to 20 13, the overall cost of the industry went up, the homogenization competition intensified, and the industry entered a low-profit stage. Starting from 20 16, with the new stage of hotel brand advantage, cultural advantage, refined positioning, technology empowerment and business model, now * * * accommodation and smart hotels have added new elements to the hotel industry.

The number of star-rated hotels in China is decreasing year by year.

With the arrival of the era of mass tourism, the hotel market has ushered in a more intense competitive environment. In recent years, high-end hotels continue to strengthen the layout of first-and second-tier cities, economic chain hotels seek changes, boutique hotels expand rapidly with the help of capital, and non-standard accommodations such as homestays and inns continue to grow with the spring breeze of policies. Hotel market is facing a new round of reshuffle. According to the statistical data of "Analysis Report on the Development Trend and Investment Decision of Hotel Industry in China" issued by Forward-looking Industry Research Institute, from the change of the number of star-rated hotels in China in 2008-20 18, with the change of industry environment and the iteration of market demand, the number of star-rated hotels in China is decreasing year by year. By the end of the second quarter of 20 18, the number of star-rated hotels nationwide was 10739, down 0.4% from the previous month.

Q2 2008-20 18 Statistics on the Number of Star Hotels in China

Data source: compiled by Prospective Industry Research Institute.

Analysis on Investment and Financing Development of Hotel Industry in China

The present situation of investment and financing in the hotel industry According to the MobData of investment and financing in the hotel industry in October18-1-September, the investment and financing in the hotel industry in China are mainly concentrated in the development period and growth period. 1 19 investment and financing events, there were 40 in series a, accounting for 33.6 1%. Followed by 34 rounds of B, accounting for 28.57%; Angel wheel 26, others 19.

Statistics of investment and financing events in different stages of China hotel industry in the first nine months of 2065438+2008.

Data source: compiled by Prospective Industry Research Institute.

From the investment and financing direction of hotel industry in China, the investment and financing of hotel industry in 20 18 mainly concentrated in smart hotels, theme hotels and homestays, accounting for 29%, 26% and 26% respectively, representing hotels respectively.

Movies, hotels and hotels, etc.

Statistics on Investment and Financing Direction of Hotel Industry in China in 20 18

Data source: compiled by Prospective Industry Research Institute.

20 19 analysis of the development trend of hotel industry in China

1, mid-range and budget hotels will still be the mainstream in the future, and mid-range hotels have better development prospects. With the arrival of the era of mass tourism, mid-range chain stores and budget hotels have expanded rapidly. According to MobData's estimation, in 20 18, there were 48,267 economy hotel chains and 5,288 mid-range hotels in China. The compound growth rate in recent six years is 26.0% and 4 1.9% respectively.

In recent years, the rapid development of mid-range hotels is almost an indisputable reality. 20 18, 1 month, the net number of budget hotels under Jinjiang is only 1, while the net number of mid-range hotels is 26; In June, the number of net stores opened by budget hotels became negative 7, and the number of net stores opened by mid-range hotels reached 60, which was more than doubled from 65438+ in 10. The rapid increase in the number of mid-range hotels has brought the planning of budget hotels and mid-range hotels closer. In the 20 18 half-year hotel plan issued by Jinjiang Co., Ltd., there are 5,948 budget hotels, only more than 42 14 mid-range hotels 1700. However, judging from the development process, mid-range hotels only developed in recent two or three years, while budget hotels have a history of about 20 years.

20 13-20 18 statistics and prediction of the number of economy hotel chains and mid-range hotel chains in China.

Data source: compiled by Prospective Industry Research Institute.

2. The hotel industry will change in the era of artificial intelligence.

A smart hotel refers to a service-oriented accommodation that integrates the latest scientific and technological means such as big data, artificial intelligence and Internet of Things, and is committed to providing a quality service experience and reducing labor and energy costs. Through intelligent facilities, create a humanistic environment, and meet individual needs from the aspects of attracting guests, booking, registering, opening doors, checking in, serving and checking out.

Advantage statistics of smart hotels

Source: Organized by Prospective Industry Research Institute.

October 2018165438+10, FlyZoo with the label "Future Hotel".

The hotel is on trial operation in Hangzhou. This is the first time that Alibaba Group has set foot in the hotel industry after the opening of Future Restaurant and Future Bookstore. Tencent is not idle either. 1October 8th, 165438+, Tencent and Shangri-La Group announced a strategic cooperation. The two sides will rely on the WeChat ecosystem to make the hotel smarter from three aspects: smart marketing, smart operation and smart service. As early as 20 17, 10, Tencent officially released "the world's first QQ.

Family Smart Penguin Hotel ". The signal is obvious. Following the "smart city" and "smart transportation", Tencent and Ali have waved AI sticks to upgrade and transform the traditional hotel industry. Hotel is an important part of tourism, but at present the industry is still homogeneous and inefficient. While Tencent and Ali entered the game, many hotel head players began to explore information and intelligence.

The entry of Internet giants has provided a digital and intelligent upgrade for the traditional service and operation mode of hotels, which makes the hotel industry start a competition to explore "smart hotels". It can be said that the traditional hotel industry is actively seeking change. From high-star hotels to chain hotels, we will give priority and take the initiative to cooperate with internet giants, introduce intelligent hardware and systems, and make great efforts in accommodation processes, energy efficiency control, interactive entertainment and so on.

However, at present, the concept of "smart hotel" in many hotels is still vague, even staying at the level of decoration and equipment upgrade; Trying to achieve transformation through simple copying and blind obedience, the construction level is uneven; Excessive service and management and neglect of customer privacy. The introduction of technologies such as face recognition and fingerprint recognition also involves cooperation with public security departments. A new intelligent hotel authority has been established. Cloud smart solutions and technology providers have brought new imagination to the hotel industry, but how to make hotels truly smart needs more exploration. To sum up, smart hotels, breaking through the tradition and moving towards intelligent terminals will be the new driving force for the hotel industry to gain competitive advantage in the future.