How to write the work plan of hotel management?

1, establish the marketing awareness of all staff;

2. Further adjust the target market positioning and customer structure, and actively explore the tourism market on the basis of stabilizing local tourists, especially Jiange, Zhao Hua scenic area team and individual tourists;

3. Actively integrate existing hotel resources;

4. Adjust marketing ideas, popularize customer quantitative management standards, and at the same time introduce professional sales talents to enhance sales force;

5. Enhance the added value of products and services and make a fuss about product structure;

6, according to market changes, combined with marketing means, flexible use of price leverage to maximize economic benefits;

7, the ability to expand market share, with various festivals as the main line, do a good job in family festivals and special banquet marketing;

8. Understand competitors' information and make targeted marketing plans for the hotel;

9, all kinds of marketing activities highlight the theme, pay attention to the integrity of marketing activities;

10, and strive to improve the reputation of Fu Lin Hotel.

Second, management ideas

1, the management is positioned as "year of execution", and the internal management focuses on the construction of execution;

2. Intensify innovation in operation, management, service and system;

3. Implement the management policy of "strictness, strictness and emphasis", implement the management principle of effective combination of "ruthless management" and "affectionate leadership", and establish the authority and seriousness of management;

4, the guest satisfaction (external) and employee satisfaction (internal) as a system to grasp;

5. Improve the overall salary level, strengthen assessment management, and change passive management into active management;

6. Intensify training to improve the overall service level of employees;

7. Strengthen the development and management of human resources and fully implement the construction of talent echelon system;

8. Open source and reduce expenditure, increase expenditure, tighten internal management expenses, and make greater achievements in energy saving and consumption reduction from management and technology.

Third, corporate culture construction ideas

Adhere to the service experience management as the core, further establish and improve the mechanism, improve the connotation, enrich the forms of expression, constantly improve the internal entertainment facilities of employees, give full play to the consciousness and initiative of employees, innovate and keep pace with the times, and achieve the goal of "unifying thoughts, activating life and improving management".