Traditional Culture Encyclopedia - Hotel accommodation - The role of marketing in hotel management
The role of marketing in hotel management
The first is brand function, which can build brand advantages for hotels and occupy a position in consumers' minds.
Second, expand business, including a series of activities such as meeting copywriting planning and wedding planning.
Third, sell and sell hotel rooms, receive tour groups, government officials and so on.
Fourth, improve all aspects of hotel services.
In short, there are more and more chaos, and I agree with you very much! ! Just expand it and you can get it. You can also write many words with a little words. If you search for papers in the Chinese database of your school library, there must be something about it.
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