Traditional Culture Encyclopedia - Hotel accommodation - Briefly describe the procedure of hotel income distribution.
Briefly describe the procedure of hotel income distribution.
Step 1: On the basis of considering the actual business composition, set the room quota of the wholesaler (considering free sales in off-season).
Person in charge: the total number of rooms that the marketing director and revenue management manager suggest to be allocated to wholesalers, and the proportion of business.
Step 2: Review the historical output of existing customers and potential new customers, and only provide room places for entrusted customers (first-class agents). The Revenue Management Manager will review the historical output of each customer together with the Sales Director/Account Manager.
Step 3: Specify the reserved room according to the room type (for example, basic room type and upgraded room type).
Person-in-charge: The revenue management manager put forward the ratio of booking rooms according to different room types.
Step 4: According to this year's strategy and last year's historical output (allowed power outage date), allocate the room quota to the main agents.
Person in charge: Marketing Director and Revenue Management Manager decide the allocation of reserved rooms.
Control room quota
Daily monitoring
Person in charge: manager of reservation department
Step 1: Create an empty block in Opera/PMS.
Step 2: When the reservation comes in, the number of overnight rooms is extracted from the free block to track the travel rate. Step 3: At the same time, subtract the number of overnight rooms from the reserved rooms in the account.
Step 4: Pay close attention to the reservation situation of the reservation room and the interception date of the delegation every day.
According to the daily occupancy rate of the hotel, if the agent reaches the number of reserved room nights, the hotel should take action in advance (close the reserved room for the agent or increase the number of reserved room nights before the group deadline).
Seasonal review
Person in charge: Revenue Management Manager and Sales/Account Manager.
Step 1: check the master account as follows
Monthly travel expenses
Weekly booking mode (weekday or weekend booking)
The second step of annual review: If a customer's output/turnover rate is not satisfactory relative to the "target", corresponding actions should be taken (reducing the number of rooms reserved by the customer or the communication between the sales team and the customer).
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