Hanting’s brand logo

The Hanting logo was updated and the overall VI was upgraded in March 2013. The logo graphic uses the outline of the concept of a round sky and a square place, and uses a modern technique to express the image of the Han Dynasty and the horse in Hanting. It contains the meaning of "travel" and "post" and is very characteristic of the express hotel industry; the red arc below the Han horse Symbolizing the horizon, it not only presents the extraordinary journey of travelers on the horizon, but also implies that Hanting Hotel continues to develop and grow with the world as its territory. The design of the glyphs incorporates the hearty yet delicate qualities of Han Dynasty elements, and rounded corners are used in the details to make the vision more coordinated and richer in layers.

The blue color of the logo symbolizes cleanliness, modernity and comfort, while the red symbolizes the warm atmosphere of Hanting as a home for travel.

Brand connotation: clean, simple, better

Brand slogan: People are on the road, home is in Hanting