How to write the year-end summary of the clothing store manager

Lead: It's almost the end of the year. In addition to nervously promoting sales, store managers are trying to improve their performance. Are they also summing up their work in the past year? Today, Bian Xiao will bring you a year-end summary of clothing store managers, hoping to help them. The role of the store manager: a store is like a home, and the store manager is the parents of this home. Parents should worry about all the problems of this family from the inside, including personnel, goods, hygiene, furnishings, ...; Coordinate with hotels, peers and government agencies. If any small detail is not considered, it may have a bad influence on the work. Job responsibilities of the store manager: 1. Understand the company's business policy and implement sales strategy according to the characteristics and styles of goods. 2. Abide by the company's rules and regulations, carry out the instructions of superiors, and complete the tasks assigned by the company. 3. Responsible for managing the daily work of the counter, supervising and evaluating the work performance of the shopping guide, reflecting the employee dynamics in time and training the shopping guide. 4. Responsible for commodity management, inventory, account books, statements, wage accounting and accurate delivery. 5. Responsible for the replenishment, deployment and display of goods in the store. 6. Deal with related problems in the store in time, and report those that cannot be handled in time. 7. Make regular promotion activities according to the season and hotel business. 8. Submit the work summary at the end of each month, make plans and goals for the next month, and feed back relevant questions. 9. Stimulate the passion of the shopping guide and make the store warm and lively. 10. Work actively, set an example, and do not make excuses for dereliction of duty. Focus of the store manager's work: As a responsible store manager, we should pay attention to the daily work details. Store operation is usually divided into three periods. Before business: 1. Turn on the electrical appliances and lighting equipment. 2. Lead the clerk to clean the shop. 3. Hold a morning meeting: ① Announce and convey the company's policies and business plans for the day. (2) Business analysis and work performance review of the day before yesterday. ③ Training new employees and exchanging successful sales skills. ④ Stimulate work enthusiasm and boost staff morale. 4. Check the goods, prepare and check the petty cash. In business: 1. Check the behavior, attitude and mental outlook of the shopping guide gfd. 2. The manager needs to supervise the cashier, record the sales list and grasp the sales situation. 3. Control the electrical appliances and speaker equipment in the store. 4. Prepare wrapping paper and packing bag for use at any time. 5. Keep the environment of shops, warehouses and fitting rooms clean and tidy. 6. Change the window, model display and merchandise display in time. 7. Pay attention to suspicious personnel to prevent items from being lost and accidents. 8. Actively assist customers to solve problems in the consumption process in time. 9. Collect customer information, reflect problems and register. 10. Make preparations before promotion and finish the work after the promotion. After business, 1. Check the goods, fill in the business report of the day, and record the amount signed and invoiced on the day. 2. Check the operating expenses and keep them properly. Keep the reserve fund. 3. Check whether the electrical equipment is turned off and put an end to fire hazards. The shop checks whether the doors and windows are closed. Is there anyone else in the shop? Personnel: 1. Participate in the recruitment and primary selection of business personnel. 2. The right to reward and punish employees. 3. Have the right to dismiss employees who do not meet the company's requirements or perform poorly. 4. Put forward opinions on job transfer, promotion, demotion and dismissal according to employees' performance. 5. Check and evaluate the daily performance of employees. 6. Report and adjudicate the emergency in the shopping mall. Bian Xiao recommended reading: How can an excellent store manager double the store performance? For the store manager, it is very important to grasp the key points of store performance growth. How should a clothing store manager manage slack employees? How do managers who have just opened Taobao shop learn to communicate with customers? Take a look: how does a clothing store manager set an example for employees? What does the daily business process manager of clothing store do every day? Successful clothing store managers teach you how to create a store atmosphere to attract customers. Share with super store manager: some problems and countermeasures of new products entering the store; In terms of commodities, 1. Put forward opinions and suggestions on the company's distribution method, quantity and time. 2. Deal with the goods with quality problems or return them in time. 3. Show and allocate the goods in the store once a week. In the process of commodity management, I think the most important thing is to make a detailed analysis of the sales link, and then use the first-hand sales data to feed back the design and production. Let's talk about sales first: because the market share of the brand I serve is not a strong posture, in the sales process, we must strive to compete for the market share of competing brands at the same level. Taking Xidan No.77 77th Street Store Sports Store 100 as the analysis object, the whole shopping mall mainly sells sports shoes, and the whole shopping mall is dominated by young people. With the hosting of the 2008 Beijing Olympic Games and the vigilance and reuse of SARS and bird flu, people's consumption of sports will surely flourish. I have to match the goods completely, such as: sports shoes+jeans+casual sports tops. The brands around me, the competitive brands I have established are jeans jive and casual shirt bossini. I choose them as our main competitive brands, rather than Levi's and Lee's, because I think competitive brands are brands that we can surpass or be surpassed in the process of strategic development. In the process of competition, try our best to restrain the development of competitive brands within the acceptable profit range. In the process of competition, conceptual warfare and price war are mainly adopted. However, it is necessary to use tactics flexibly, not to hit a stone with an egg, but to avoid reality and make use of it flexibly. For example, if jive shows a pair of jeans, I will fight with you with jeans with strong price advantage and strong style advantage. No matter what he says, I will resist. If the other side's competitive advantage is too strong, and my profit doesn't allow me to make blind behavior, then I will attack from his weakness. However, in the process of fighting between the two sides, we should also pay attention to the market share of other brands to avoid the benefits of others. In the process of sales, the inventory ratio and display of goods must adapt to the sales ratio of the whole freight yard. However, we still have a comprehensive grasp of the momentum problem. For example, if my sales share of men's T-shirts accounts for 40% and women's T-shirts only accounts for 20%, then I must not adjust my inventory to 40% for men's T-shirts and 20% for women's T-shirts, because if I do so, my motivation for women's clothing will be weakened. Because the integrity of the brand is extremely important, or richness. In terms of goods display, I think the entrance of the freight yard must be open and easy to enter. Because the decisive factor of the whole sales is nothing more than the passenger flow and the time that customers stay in the store. Store managers must know what is the best-selling model and what is the most profitable shelf. In different stages of development, shops adopt different display ideas. If they are in the survival stage, they should display the best-selling models on the most profitable shelves. If it is in the stage of running towards a well-off life, we should adopt different combinations of best-selling models and slow-selling models to achieve the scene of blooming all around. In addition, the most popular display idea at this stage is color matching, but in the process of color matching, we must pay attention to the overall layout, the display of the smallest display unit, and then the overall combination layout. When displaying, we must make full use of the collocation of green leaves and red flowers. If you simply repeat the colors and don't make the finishing point, there will be an embarrassing situation in which the whole page has no focus. In terms of storefront posters, we must highlight the theme culture of the brand. Design comes from life and feeds back to life. In terms of concept marketing, we must tell our customers where our clothes are worn, so that we can find a * * * sound with our customers' attitude towards life. When collecting sales data, we must treat each store separately, so that each store can get a message, so as to give the most accurate feedback on design and production. The setbacks encountered in the sales process should be made up in the plan for the next season. For example, this week, the sales of men's T-shirts only had a market share of 10%. Why 10%? How much can you improve in the sales process in the next season, 15% or something else? This inference must be well-founded and strategic. Promotion: Promotion should be planned, not blindly. Before the start of the whole season, we should make a good promotion plan for the whole year, instead of blindly following competitive brands and being led by them. There are three points in the formation of promotion: 1, holiday promotion; 2. Can't finish the guaranteed promotion in the mall. 3. Benefits of end-of-season promotion: increase sales and reduce inventory. Disadvantages of promotion: customer impression discount of brand image. In order to reduce the discount brought by the promotion to the customer's evaluation impression, every promotion should give the customer a reason to reduce the price as much as possible. When promoting sales, you can also join the intervention of other cultures, such as uniting strong brands in other industries. After each promotion, we should review and summarize in time to grasp the next logistics problem. Purchase: 1, push the big encirclement with details, and then use the big encirclement to scrutinize the details. 2. The advantages of last season must be passed down, and some elements with changing trends should be merged in a small amount and remain unchanged. 3, understand the sales cycle of goods, all sales should be in the form of parabola, try to improve the height of the parabola vertex and the length of the abscissa. 4. Ensure the integrity of goods, but try to avoid duplication. Because repetition will form competition in its own field. 5, it depends on the trend of the trend, such as the current super girl wave and the wave of the Olympic Games. 6. The determination of the size ratio and color ratio of commodities shall be calculated according to the period of parabola from top to bottom. It should not be the proportion of sales in the whole season. However, we should also pay attention to honesty. 7. For the launch of new products, what is needed is trial launch, not mass production of new products. Only excellent products can be produced on a large scale. Agent: Try your best to teach and assist, put yourself in the agent's shoes, and think for the agent. In terms of professional knowledge, try to share it with the agent. In terms of data analysis, it should be provided to agents as perfect as possible. Let the agent form a long-term vision. And let agents see the hope of profit. In terms of clothing quality: we should try our best to keep improving and develop repeat customers to the greatest extent. Teamwork is as modest as possible and gives unreserved guidance to subordinates. The above is my experience summary of clothing commodity management. Due to the limitation of writing, it still needs to be fully developed in many aspects.