Traditional Culture Encyclopedia - Hotel franchise - What is the development prospect of Evergrande Hotel Group?
What is the development prospect of Evergrande Hotel Group?
Established in 2007 and headquartered in Guangzhou, Evergrande Hotel Management Group is an international hotel management group wholly owned by Evergrande Real Estate Group Co., Ltd., one of the top ten real estate enterprises in China, and is responsible for the preparation and management of ultra-luxury five-star hotels, hot springs and golf clubs under the group company.
Evergrande Hotel Management Group is committed to building Evergrande Hotel into the leading brand of five-star hotel chains in China. Its original functional design concept of "6+ 1" integrates hotels, conference centers, catering centers, entertainment centers, health centers, sports centers and commercial centers to create a super-large tourist resort, which can meet the needs of customers in 360 degrees. At present, the first platinum five-star standard Guangzhou Evergrande Hotel was grandly opened in 2009, Chongqing Evergrande Hotel and Guangdong Qingyuan Evergrande Century Tourism City were grandly opened on 20 10/October 23rd and 201June 25th, respectively, and Guangzhou Zengcheng Evergrande Hotel was grandly opened on 201. Tianjin Dongli Lake Evergrande Hotel and International Hot Spring Conference Center, Nanchang Evergrande Golf Club, Chengdu Evergrande Hotel and Hubei Wuhan Evergrande Hotel will open this year and next. Hotel projects under construction and planning are all over more than 30 large and medium-sized cities in China, such as Shanghai, Nanjing, Hainan, Kunming and Jinan.
Evergrande Hotel Management Group pays attention to the talent development strategy and the group's development potential, and has an efficient central reservation system, which effectively realizes the complementary resources among member hotels and the enjoyment of tourists. Evergrande Hotel Management Group adheres to Evergrande Real Estate Group's enterprise spirit of "building brand with quality, achieving great achievements with integrity" and work style of "carefully planning, paying close attention to implementation and handling affairs efficiently", integrates advanced corporate culture into professional hotel management, cultivates a management elite team with good professional education background and rich experience, and has a mature, standardized management system and business model in line with international practices. At the same time, Evergrande Hotel Management Group cooperates with international hotel management companies such as Hilton and Windham to provide distinguished and personalized high-quality services for guests.
Strong strength, high talent reserve and standard.
The core values of "honesty, hard work, enterprising, and high efficiency" make Evergrande Hotel Management Group's industry influence, brand awareness, and reputation constantly improve, and it will surely become a leader in the development of China hotel industry.
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