Traditional Culture Encyclopedia - Hotel franchise - What's the difference between cruise catering and hotel catering?
What's the difference between cruise catering and hotel catering?
Catering is a food production and operation industry that provides consumers with all kinds of drinks, food, consumption places and facilities through instant processing, commercial sales and service labor. According to the definition of European and American standard industrial classification, catering industry is a catering service organization.
Brand is a symbol of organizational image and a yardstick of economic strength, which can turn intangible into tangible and powerful. First of all, consumers identify products by brand elements (name, logo, color, etc.). ) and their core values. Make it form a certain cognition in the hearts of consumers.
So as to form brand memory, produce brand association and stabilize the catering market. Secondly, the brand is the carrier to ensure the quality of integrity. Buying brand products can reduce the multiple risks of consumers in physical, financial, social and psychological aspects, improve consumers' satisfaction, and thus form brand loyalty. Finally, brand is an important intangible asset of an enterprise, which can be bought, sold, transferred or lent as a commodity. And as long as it is well managed, the brand has a strong value-added function.
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