Is Luo Yiwei extravagant or extravagant?

Luo Yiwei is a positioning between luxury and luxury, which is more expensive than entry-level luxury brands, but cheaper than luxury and top luxury.

Luo Yiwei is a Spanish luxury brand founded in 1846, mainly engaged in leather goods, as well as clothing, accessories, perfume and other products. It is a brand with a long history, founded by several leather craftsmen, but its popularity in China is very general. It does not belong to high luxury, does not belong to top luxury, and belongs to the middle position above light luxury and below high luxury.

After Roy was founded, loewe was first acquired by German businessmen, so there was also a formula in Germany. Then it developed rapidly in the international market around 1970 and enjoyed a high reputation. Opened boutiques in some international cities and gained a certain popularity, but the reputation has always been average.

LOEWE, a luxury leather brand founded in 1846, has always taken innovation, modernity, extreme craftsmanship and excellent understanding of leather goods as its core values. Nowadays, brand-new handbags, fashion accessories, small leather goods, ready-made clothes and scarves are reinterpreted under the leadership of creative director Jonathan Anderson, which perfectly blends modern fashion and cultural awareness.

LOEWE brand story

1846, several leather craftsmen jointly established a cooperative in the center of Madrid, which was the predecessor of LOEWE Luo Yiwei. 1872, Enrique LOEWE Rosberg, a German businessman who is a leather craftsman, bought the cooperative and took his own name Loewe as the company name.

In the next two decades, LOEWE's extraordinary achievements in leather made it quickly famous in the international market, and successively opened brand boutiques in Tokyo, Hong Kong, London and other places. 1970, the artist Vicente Vela created the famous inflectional word mark, which consists of four intertwined letters "L". Since then, this logo has been widely printed on LOEWE products.

1965, LOEWE released its first ready-to-wear collection, which incorporated ready-to-wear into the core business of the brand. 1975, LOEWE released its iconic unlined handbag Amazona.

From 65438 to 0996, LOEWE Luo Yiwei became a member of luxury goods giant LVMH Group. 20 13 10, Jonathan Anderson became the creative director. Under his leadership, Loewe Loewe redefined its traditional handicraft and innovative spirit, which lasted for 168 years, and opened the brand's future with a new look on the basis of retaining the tradition.

Reference to the above content: Baidu Encyclopedia -Loewe