Traditional Culture Encyclopedia - Hotel franchise - What is the major of exhibition economy and management? What are the employment directions?
What is the major of exhibition economy and management? What are the employment directions?
What is the major of exhibition economy and management?
This major puts moral education first, ability first, quality first, and trains middle and senior exhibition management and practical operation professionals who can adapt to the needs of modern economic and social development, have a profound economic and management theoretical foundation, systematically master management skills and methods, have an international vision, innovation and speculative spirit, and can engage in management, research, planning and education in government departments, scientific research institutions, universities, exhibition industry associations, exhibition professional organizations and enterprises and institutions.
Main courses: political economy, microeconomics, macroeconomics, money and banking, accounting, management, financial management, marketing, public relations, consumer behavior, market research and prediction, exhibition introduction, exhibition English, exhibition project management, exhibition copy, exhibition venue and destination management, exhibition service and reception, exhibition planning and organization, exhibition marketing and customer relationship, exhibition organization and management.
What are the employment directions of exhibition economy and management specialty?
The employment prospect of exhibition economy and management major is very optimistic. Graduates can engage in middle and senior exhibition management professionals or exhibition management in exhibition service companies, exhibition service network centers, exhibition centers, exhibition departments of major museums, and advertising planning departments of enterprises and institutions, as well as various operational management work of tourism enterprises and institutions.
The main employment destinations of exhibition economy and management major are: government agencies, exhibition industry associations and exhibition professional institutions, engaged in exhibition research, industry planning, research and management; Exhibition companies and exhibition service companies, engaged in exhibition planning, public relations, design, production, on-site operation management; Exhibition venues, hotels and various cultural museums, engaged in exhibition planning, conference and activity management, on-site operation management; Destination management companies, travel companies or travel agencies are engaged in the planning and management of large-scale activities and exhibitions; Exhibitor enterprises, engaged in enterprise participation planning, display design and advertising promotion; Exhibition education, scientific research, consulting and publishing institutions, engaged in research, teaching organization, consulting and research; It is especially suitable for the operation of international large-scale exhibition projects.
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