What marketing methods can enhance the credibility of the hotel?

Hello, there are several ways: although people are not allowed to travel during the epidemic and many hotels are closed, hotels can still keep in touch with old customers and potential customers through social communication, e-mail and content marketing, thus increasing entertainment and customer value and maintaining a strong brand relationship. Pay attention to brand awareness, use reasonable CPC and CPM to promote new guests to join, increase people's desire to re-book and plan holidays, formulate flexible cancellation policies, and master sensitive information related to the epidemic. Shift the marketing focus to market segments and provide them with appropriate information and packages. Adjust the strategy in time through market research to adapt to the growing travel demand and the changes in off-season. Be alert to changes in consumer behavior. The epidemic has changed consumers' behavior. The following trends should be considered when formulating short-term and long-term digital marketing strategies: 1. Middle-class consumers pay more and more attention to quality, because they want to make their travel choices valuable under the condition of safe travel. After the epidemic subsides, many consumers not only plan to travel, but also choose rich experiences to make up for lost time to a greater extent.