Hotel rectification plan

In order to ensure the safe and smooth progress of things or work, it is necessary to make plans in advance, which generally include guiding ideology, main objectives, work priorities, implementation steps, policies and measures, specific requirements and other matters. What problems should we pay attention to when making a plan? The following is my hotel rectification plan, for reference only, I hope it will help you.

I. Theme of the event

Opening ceremony of xx hotel

Second, the activity time

20xx June x day

Third, the venue.

Room 10# 1 17, School of Law, Nanyang Institute of Technology (to be determined)

Four. Activity background

How to maximize the cognitive influence of "xx Hotel", transform the "potential energy" created by the brand into the driving force of the same industry in Nanyang, and use the opportunity of this opening ceremony to expand the visibility of the hotel and improve its reputation, so as to give itself a good start, is the core problem to be solved in the opening of the new store.

Verb (short for verb) Moderator:

Participants of intransitive verbs (see appendix 1 for details):

1, hotel board of directors and all staff.

2. Relevant personnel of major media in Nanyang City.

3. Relevant leading guests from Nanyang City and Wancheng District.

4. Other relevant business partners.

Seven, planning ideas:

1. Carefully create the activity atmosphere at the opening ceremony site, which will have a strong visual impact on the target audience and improve the audience's cognition and memory of the bank.

2. Intensify advertising integration and publicity to enhance communication effect and social influence.

3. The opening ceremony site strives to be atmospheric, fashionable and active, and strives to render the festive atmosphere of the opening ceremony.

Eight. The purpose and significance of the activity

Officially announced the opening of the hotel, which attracted the attention of Nanyang market peers, target consumers and media friends;

Let the target customers and potential users of competitors in Nanyang market further fully understand the unique services provided and have a strong desire to experience.

Further strengthen the interaction and communication with Nanyang media to create a good public opinion environment for the sales and promotion of regional markets;

With the opening opportunity, we will establish a benign relationship with relevant government departments and partners in Nanyang market, paving the way for subsequent market operation and promotion.

Let people have a preliminary understanding of xx Hotel.

Participants: city and county leaders, company leaders, external friends and related media.

Nine, site layout:

Including off-site layout and on-site layout:

1. Set up two welcoming guests on both sides of the hotel gate (10# 1 17), and make appropriate arrangements with balloons and other materials.

2. There is a banner hanging beside the hotel gate, which reads: Opening Ceremony of xx Hotel;

3. Set up a reception desk (10# 1 17) in the lobby of the hotel, where there is a guest, accompanied by X ceremonial ladies in festive cheongsam (as the case may be) to guide the guests to sign in and wear VIP flowers at the event site, and start the ceremony to guide the guests to enter the venue to cooperate with the ceremony;

4. The name of the on-site etiquette service personnel is responsible for maintaining the order at the scene and pouring tea for the guests.

5. A pair of outdoor remote control stereos will be placed on both sides of the rostrum. At the beginning of the event, festive music will be played, and the host and related leading guests will speak and amplify.

X. Personnel arrangement for relevant celebrations: (See Annex 2 for details)

XI。 Implementation process of opening ceremony

20xx 10 month, X: XX hotel staff arrived at the scene to make preparations, and security personnel officially secured the scene.

Twelve. Celebration process:

XX: Everything is ready for XX activities, and festive music is played;

Xx:xx hostess welcomes guests (wear VIP flowers, please sign the leader, and guide relevant leaders and guests to the lounge);

Xx: The host of XX introduced relevant activities and invited relevant leaders and guests to sit in front of the rostrum;

XX: The host of XX announced the official start of the ceremony of XX Hotel and introduced the leaders and guests present.

Xx:xx items 1: firecrackers (download firecrackers music instead)

Xx:xx Item 2: Invite relevant leaders of Nanyang City to speak; Play music when you go on stage, and play light music when you speak. )

Xx:xx Item 3: Invite the leaders of Wancheng District to give a congratulatory message: (Play music on stage, and play light music when speaking).

Xx:xx Item 4: The chairman or general manager of the hotel speaks and introduces the company; Play music when you go on stage, and play light music when you speak. )

Xx:Xx Item 5: The host invited relevant leaders to cut the ribbon for xx Hotel; (courtesy escort, fireworks, festival music)

Xx:xx Item 6: The host announced the successful conclusion of the opening ceremony, and the chairman or general manager of the hotel bid farewell to relevant leaders and guests.

Thirteen. anticipated/desired/intended effect

The news of the opening of 1.xx hotel was widely spread, attracting more target consumers to participate in this activity.

2. Deepen consumers' impression of xx Hotel.

No matter from pre-planning or post-implementation, we should strive to make this opening ceremony achieve an unprecedented sensational effect.

4. Enhance the confidence of internal employees in the company.

5. Be a latecomer in the same industry and become a dark horse in the industry.

Fourteen Activity budget funds

1. Site layout: banners, balloons, salutes, fireworks, etc. * * * * *.

2. The fare and other expenses for inviting relevant leaders to attend the meeting are RMB * * * * *.

3. At the end of the event, the gifts given to relevant guests and journalists are RMB * * * * *.