What preparations should be made in the process of hotel brand change?

Brand planning, brand experience, finding unique innovation, online operation, etc.

1. It's too late to design before brand planning.

Never turn your customer into a one-time business. If you want to run a hotel, you must first find out who your customers are, what problems they encounter, what value you can provide them, how this value is different from your competitors, and how to prove your value;

2. Brand is experience

In the hotel industry, we must distinguish between brand experience design and brand visual design. Visual design is only a small part of the brand experience. A truly powerful brand will turn customers into regulars and regulars into advocates. No matter how well designed, it's useless.

3. Work closely with your partner

Partners are not only your suppliers, your service providers, your franchisees, but also your team and your employees.

4. Do what your competitors can't do.

For users, there is no difference in the service, experience and products of the hotel. Brands must find unique innovations that are different from competitors and can convey brand value;

5. Do a good job in online operation

Especially for small and medium-sized hotel brands, when they can't form enough market influence, they can spread their brands through OTA. Of course, the layout of private domain traffic in advance is very important. After the brand influence reaches a certain level, you have the right to speak.