Traditional Culture Encyclopedia - Hotel franchise - The Value of Jinjiang Hotel in China District

The Value of Jinjiang Hotel in China District

The way of thinking and behavior with enterprise values as the core is based on cultural and technical literacy.

Jinjiang Hotel (China District) was established in May 2020, with dual headquarters in Shanghai and Shenzhen. Jinjiang Hotel (China District) is mainly engaged in the mid-to-high-end and light-to-mid-end hotel industry of Jinjiang International Group in China market, focusing on the "limited service hotel" market segment.

Jinjiang Hotel (China District) is an important layout of Jinjiang International Group's global brand strategy of "deeply cultivating domestic, global layout and transnational operation". Its hotel brands cover multiple markets and are committed to providing consumers with high-quality and diversified travel experiences. At present, the brands of Jinjiang Hotel (China District) are Jinjiang Capital, Jinjiang Star, Magnolia, 7 Days, Tulip, Compaq, Khalid, Lipper, Li Rui, Lipper, Vienna International, Vienna, Vienna No.3, Vienna Zhihao, Venus Royal, Vienna Sleep International, Venus International, _ Feng, _ Coffee, Xi 'an and Vienna No.3. _ Pavilion, Fengdu, Yunju, Yuantuo, Shuyu, Yue Bin, Ruipin, Yu Hui, Li Jing and Yilan form a brand-new brand matrix, and the cohesion effect of brand aircraft carriers is gradually emerging.