What is the reason for Haier's success? Specific point

This is a big problem. Simply put, channel is the best, service is the highest, innovation is the highest, people are the best, and benevolent people are the highest.

Walking into the door of Shunde Haier, I saw an eye-catching slogan: Haier only starts a business.

Keep doing business. This is the Haier concept that Haier people will always pursue. Looking back on March 1997, Haier entered Guangzhou.

Shunde Haier Electric Appliance Co., Ltd., a joint venture between Shunde Household Appliances Kingdom and Aide Group of the Eastern Province, once had

People exclaimed, "Shunde people lead wolves into the room!" Now more than three years have passed, but what we see is another scene.

A scene of prosperity.

■ Our reporter Zhao Wangxiao Xia Zhen

Haier culture "settled" in Rong Gui

Shunde washing machine factory under Aide Group was established in 1988, and only produces 1997.

70,000 washing machines, in fact, Shunde Washing Machine Factory at that time was the only washing machine in Foshan.

Factories, machines, equipment and workshops are all good, but because I am bent on putting many famous washing machines abroad.

Concentrate on the advantages of the brand, but ignore the quality problems, leading to long-term losses. and

After Haier's joint venture, Haier returned to Qingdao with Aide washing machine for investigation, and the new product was released in April 1997.

Production began to turn losses in July, and the supply of products was in short supply. In that year, it exceeded 6,543,800 units, and it is expected to be the same this year.

Production of 450,000 vehicles.

Why does Haier take a fancy to Ed? The reporter interviewed the general manager of Shunde Haier electric appliance co., ltd.

Richard Zhao Zhenzhong. Zhao Zhenzhong said that the cooperation between Haier and Ed is a strong alliance. Competition in home appliance industry

Very fierce, if enterprises only focus on the domestic market and strive for that limited market share,

There is no point in trying to be a leader. China is a big producer and consumer of household appliances, but

Up to now, no home appliance enterprise can enter the world's top 500, Haier, Kelon and Changhong.

The total output value is not as good as the last in the world's top 500. So Haier Group's

Ambition is to expand outward and hit the world's top 500. It is accidental to choose to set up a factory in Rong Gui, Shunde

It is no accident that Guangdong was thought to have been reforming and opening up for more than 20 years. First of all, it is possible to build a factory in Guangdong.

Prepare for setting up factories overseas. Second, the town leaders at that time were sincere and had reform and opening up.

Consciousness, so Haier threw the hydrangea to Ed.

However, what caused Shunde Haier Electric Appliance Co., Ltd. to turn losses into profits within three months?

What if I lose money and earn money?

"When I first came to Shunde to start a business, the group leaders repeatedly warned me:' Lao Zhao, can you do it?

We can mechanically apply the Haier model of Qingdao to Shunde, and the Haier spirit can be taken away. "tryon

Said the middle. Corporate culture is the soul of an enterprise. It is very important for an enterprise to implement strict management and scientific management.

It will be on the right track soon. So he integrated Haier's corporate culture and management model into Shunde Haier.

In the management of. In the early days of the company, we used Haier's spirit and concept to educate employees.

Let employees establish confidence in the enterprise. Most employees are willing to share joys and sorrows with the enterprise and work hard.

Good enterprise. After putting into production, the company set the goal of producing 500 washing machines a day with positive incentives as the main factor.

If there are more than 500 units and reach 600 units, all personnel will be rewarded, but from now on, it cannot be less than 600 units.

. The company then set a target of 700 units. At that time, many people thought it was a fantasy, such as

Today, Shunde Haier has been able to produce 1800 units.

It is understood that Qingdao Haier only sent four people at the beginning, and now the company is still the majority of employees.

It's old ed. In Haier, these people became production experts. This reminds us of Shunde.

A sentence that can be seen everywhere in Haier is "Huck fish in the past, now it enters Haier and flies to Yuelongmen!"

It is easy to learn Haier culture, but difficult to do it well.

Haier's success benefits from its corporate culture. Many enterprises want to steal their skills by visiting,

But Zhao Zhenzhong proudly told us: "Haier is not afraid of others robbing teachers, because Haier culture is not easy to learn."

Good persistence! Walking into the production workshop of Shunde Haier, a strong cultural atmosphere came to my face.

The slogan of promoting Haier culture can be seen everywhere: dedication to the country, pursuit of Excellence, quick response and immediate results.

Action, Haier will always be sincere and users will always be right. Browse the blackboard newspaper and publicity column in the workshop,

It is full of Haier people's understanding and perception of enterprises, markets and Haier brands.

Haier's Haier Building in Qingdao, which is round outside, is said to have integrated the charm of Haier culture.

. The so-called foreign capital, Haier is a market economy, brave enough to participate in market competition and protect in the competition.

Maintain a stable position; Internally, Haier implements a "planned economy" with strict planning and standardized management.

Form a harmonious, fair and upward development atmosphere within the group.

Zhao Zhenzhong told us that Haier's management mode is OEC management method, that is, on the same day, Nissin,

The day has passed, and the day is high. Today's work must be finished today; What we have to do today is

A qualitative improvement over yesterday; The goal of tomorrow must be higher than today. According to this requirement, production

* * * There are 156 working procedures and 545 responsibility areas, which are broken down and implemented by everyone at Haier.

Everyone's goal is improving every day and every month, so that the whole work can be orderly.

Pre-development

There is also the 80/20 principle, that is, the responsibility allocation principle between managers and employees. If there is a quality inspector

The clerk missed an unqualified washing machine and fined 50 yuan according to the original treatment. But according to

Haier's 80/20 principle requires that although managers are only a few, they are the key and workers.

People are the majority, and they are subordinate from the management point of view. So, if there's a problem,

Managers must first take responsibility, starting with punishing managers.

Accompanied by a good corporate atmosphere comes the rapid development of Shunde Haier. 1March, 999

The first batch of washing machines were exported to the United States, becoming the first washing machine manufacturer in China to export to the United States.

This has led to an influx of foreign orders in the international market. In those days, Shunde Haier * * * 37,000.

Taiwan Province's washing machines are exported to more than 40 countries and regions in Asia, Africa and Latin America. * * * Realized profit for the whole year.

1020,000 yuan, paid tax11320,000 yuan, and it is a large taxpayer in Ronggui Town.

Do something, do something.

Shunde Haier is located in Ronggui Town, Shunde City. Zhao Zhenzhong, the general manager, thinks that he came here to set up a factory in cooperation with the mainland.

The biggest difference is that the town government does not interfere with the development of enterprises, and never acts like a mother.

Foreign enterprises and local enterprises are treated equally, and there is no local protectionism. In Ronggui Town, Haier

Like many local enterprises, they can enjoy the services provided by the government.

There is a service mechanism for enterprises to do practical things, but they never interfere with the behavior of enterprises and respect the enterprises themselves.

Your own decision. It can be said that it is doing something.

Zhao Zhenzhong told reporters that the leaders of Shunde City and Ronggui Town visited the company many times and kissed each other.

Since organizing a visit to Shunde enterprises, a municipal party Committee leader once proudly said, "Not necessarily."

Go to Qingdao to see Haier, and you can see it in Shunde! This shows that the government is very supportive of Haier.

Yes

The success of Shunde Haier is inseparable from its environment. Said Haier was lying.

There are also branches in Yang, Wuhan and Guizhou, but the matching parts must be bought from Qingdao, but now it is different.

There are supporting factories everywhere, and the supporting facilities around the company are complete. It has been more than 20 years since the reform and opening up.

The quality of workers here is generally higher, and it is easier to recruit skilled workers than in the mainland.

When we finished the interview, it was already half past five in the afternoon, and we saw Shunde Haier.

Our managers started their daily Nissin Fair again.