Model Collection of Summary Report of Promotion Activities

Promotional activities can be seen everywhere in life. We can buy cheaper goods through promotional activities. So, do you have any summary of the promotion activities? The following is a collection of "Model Articles on Summary Report of Promotion Activities" compiled by me for your reference only. Welcome to read this article.

Summary report of promotion activities (I) 1. At the beginning of the business, make a second visit every morning and try to sign all the agreements back.

2. Make a strange visit in the afternoon, divide the area by industry, company and geographical location through the inquiry in the yellow pages, make 50 strange phone calls every day, and visit customers in need.

3. Take the hotel as the center, make strange visits and sweep the building within the radius of Fiona Fang 1km, especially in the initial stage of hotel opening, and all employees Qi Xin need to work together to participate in the sales team, especially in the off-season. It is necessary to publicize the pictures of the meeting as soon as possible, and as many publicity pages and pictures as possible.

4, xx network publicity as a long-term basic content, considering that the promotion price of xx standard room in the early stage of opening is X yuan/day, but other rooms on the network can be used as selling points.

5. Other hotel salesmen should try their best to understand the customer types and companies of the surrounding hotels, and get to know this information through certain channels, including getting through internal relations to understand the prices, room types, grades, star ratings, restaurants, conference rooms, etc. of peer hotels, and make a detailed comparison of hotel locations.

6. During the opening period, five sets of free trial rooms (according to the total number of rooms x 1) should be prepared for free distribution to customers with certain potential.

7, according to the customer data of each visit, the system classifies, especially for customers with certain potential, according to X people to prepare.

8. Those with a better image can be popular.

9. Decorating the room includes placing flowers, writing VIP cards and turning on the TV in the room.

10. Play promotional pictures in the lobby of the hotel, including the introduction of the rooms, equipment and facilities, catering and hotel services of the head office or hotel.

1 1. The general manager gave a welcome speech.

12. To play meaningful games, you need to conceive.

13. Give a business card, visit for the second time, and effectively promote customers.

Summary Report of Promotion Activities (II) With the support of leaders at all levels of the company and the cooperation of Qi Xin, this activity has achieved good results. Xx, X to X are exciting three days, through these three exciting promotional activities! I benefited a lot, not only improved my physical ability, enhanced my understanding of various drugs, but also understood the people-oriented service concept. At present, promotional activities are often ignored by consumers, and consumers' enthusiasm for participation is not high, which easily leads to poor promotional effects. In fact, it is not that the promotion itself is unattractive, but that there are too many promotion activities at present, and some activities do not clearly express the core interests of the promotion activities in the publicity, and the publicity and implementation are not enough. However, our three-day activity overcame the above shortcomings and achieved the goal of stabilizing loyal consumers. On-site prize promotion increased the desire to buy and attracted the popularity of the event site. The specific feelings are as follows:

The special pavilion can use pop posters and discount cards to publicize the price and discount information, which will make the atmosphere lively and the theme will be unified as "one" ceremony! (The department manager cooperates with the implementation)

First, adequate preparations have laid a good foundation for the promotion of publicity activities.

This activity used leaflets, beer promotion and high-density throwing by residents. * * * A total of about 10000 leaflets were placed and promotional advertisements were issued. Banners and slogans with activities as the main content are hung in pharmacies. After the event site was arranged, in order to make the event orderly and attract more people to participate, a free outpatient testing service desk, a consultation desk, a gift distribution desk and a lottery box were set up at the entrance of the pharmacy. What is even more sensational is the performance effect of the Northeast Errenzhuan, acrobatic troupe, drama and other stage forms, which crowded through the crowd, mastered the rhythm of the activities, maintained the order at the scene, guided customers into the store to participate in the activities, distributed materials and prizes, and registered their signatures in time. This new marketing model has brought some new ideas to consumers, made the citizens of Shan County have a full understanding of Yutian, strengthened the external image of pharmacies and expanded their popularity.

Second, the people-oriented service concept won the applause of customers.

The main targets of this promotion are: community residents, factory employees and shop residents around our store. In specific operations, special prices and discounts have the greatest impact on some sensitive consumer groups, especially the special prices of some sensitive drugs are easy to get twice the result with half the effort. The corresponding delivery can make consumers enjoy the value of their consumption and achieve the goal of stabilizing loyal consumer groups. On-site prize promotion is an important means to increase the desire to buy and attract popularity at the event site, and it is also the guarantee for the success of the event. In particular, the first 100 customers gave 6 eggs to buy medicine for the lottery, and the first impression of customers when they entered the door was "Wow, what a bargain! Something to send! " This people-oriented service concept has won applause from customers. The growth of this activity is mainly to grasp the customer's demand for gifts, and the only way out is to rush the customer's unit price. What can affect the unit price of customers? Gifts, only gifts can affect the customer unit price. Such activities have played a great role in promoting pharmacies, taking the opportunity to publicize and strengthen the influence of our pharmacies.

According to the requirements of Publicity Department of the Communist Party of China, the Propaganda Department of the Provincial Party Committee and the Propaganda Department of the Municipal Party Committee to carry out the "three whatevers" theme education activities, since the activities were launched, we have insisted on carrying out the "three major activities" of big discussion, grass-roots action and innovative practice activities, paid attention to carrying out study and education from beginning to end, went deep into the masses and served them from beginning to end, solved problems and improved their work from beginning to end, and carried out theoretical research and system innovation from beginning to end, thus ensuring the healthy and normal operation of the activities.

Third, take this opportunity to make a smile my beautiful business card.

Through this activity, I fully understand that there is no end to care and service. For every customer who enters the store, we should send the most cordial smile and the warmest caring greetings at the first time. Talk to customers in a civilized language and friendly tone, and consciously use "service terms", with the word "please" first and then "thank you". From caring for customers' details to endless service etiquette. Our Yutian store will always keep "care" in mind. Especially in this activity, I took the initiative to strengthen communication with customers and understand what customers are thinking and need! In this way, I can actively introduce and publicize the company's drugs and contraceptives, take the initiative to answer customers' questions, and let customers know more about drugs in the process of purchasing drugs! And I can also find my own shortcomings in sales, especially my understanding of drugs, and there are still some blind spots. Taking this as an opportunity, I will study the knowledge of medical drugs in my future work, understand the uses and precautions of each drug, work with peace of mind, exercise hard, standardize services, improve service quality, and make smiles my beautiful postcards.

Archer walks with Yutian Pharmacy. Eagle's ideal is lofty, soaring in the sky; Bird's career is heroic, fighting the sky. The greatest energy in my life is the pursuit of beautiful ideals, and the most exciting thing is the heroic career of fame and fortune. I am full of longing and hope for the future, and I am full of enthusiasm for Uta's career. I am proud of entering Uta's dream company, and I am excited to finally have a stage where I can practice myself. I will devote myself to this hot land I love, closely link my life value with Yutian's career, and compose a youth movement of Yutian workers with high voice and magnificent brilliance.

Mid-Autumn Festival and National Day are the days of family reunion and affection, and also the golden sales period of health care products. The market will carry out promotional activities around key pharmacies, and a series of market construction behaviors such as promotional policies and terminal display will be exchanged for preferential or free support from pharmacies to increase the sales of health care products.

Summary Report of Promotion Activities (III) Cosmetic promotion plan. Good products will be known to more customers. If you don't know how to promote them, it will affect the profits of enterprises. At the moment, there are many promotion schemes for cosmetics, which are also in use, because in order to sell cosmetics better, our promotion schemes should also be differentiated.

At present, there is a great demand for cosmetics, which is commonly used by both women and men, and the market competition is fierce. Besides creating differentiation from the perspective of brand, why do customers choose you instead of other brands? In business activities, we should also do promotional activities.

First, the illusion of mental state: change direction and discount

Illusion discount can bring different psychological feelings to customers. For example, a skin care shop can change the "30% discount" to "130 yuan 100 yuan" equivalent to the discount, but it tells consumers that "I am selling special goods, not discounted goods".

Second, the optical illusion: the critical price

It is a common promotion method used by most cosmetics stores, such as changing "10 yuan" to "9.9 yuan", which leads to consumers' optical illusion, and then produces preferential psychological feelings.

Third, the illusion between the eyes: money in an instant

Formulate 1 short-term preferential promotion activities. For example, when a specialty store is "double 1", it can carry out short-term timely promotion of "1 hour special products 1 discount". Although the time for consumers to buy is limited, the passenger flow can be accompanied by the "O limit" of entrepreneurial opportunities.

Fourth, the illusion of limited time buying: the price of the steps

To put it bluntly, the ladder price is consumers' automatic anxiety, and commodity prices change in the form of F ladder with the change between R, such as 50% off on the first day, 60% off on the second day, 30% off on the fifth day, 20% off on the fourth day and 10% off on the fourth day, which leads to consumers' sense of crisis.

Five, give up the small and take the big: special price 1 yuan.

This is a common promotion method in many skin care stores, which is similar to "time-limited spike", that is, taking "special price 1 yuan" as the theme activity, registering several products with the use value of 10 yuan for promotion. Although these goods seem to be losing money, they can attract consumers to produce and sell together with the market, which will make profits rise instead of falling.

Six, two-way cost-effective: price reduction+discount

Seven, change the gift to "any good luck"

For example, the theme activity of Christmas promotion, consumers can enjoy the theme activity of this Christmas gift when they buy 88 yuan, and it becomes an opportunity to shake the Christmas tree to extract Christmas gifts. Every time you shake the tree, you lose a number plate, and each number plate often has a relative gift. In this kind of gift, other gifts can be basically delivered after 88 yuan, and only the number 1 with the lowest winning rate in the lottery is set, such as the number representing Christmas.

The promotion plan of cosmetics is shared there. Cosmetics industry has a long history and considerable profits. With the improvement of people's living standards, the cosmetics market is definitely getting bigger and bigger, with broad development space, which is also very important for cosmetics promotion activities.

Summary report of promotion activities (4) The headquarters of chain stores or supermarkets comprehensively analyzes the business information fed back by each branch and the residences that have a * * * impact on sales. After careful consideration and careful planning, a unified promotion plan is formulated and distributed to each branch. To make a promotion plan, we must master the following points:

First of all, the purpose of promotional activities must be clear.

1. Establish corporate image and participate in market competition. Chain stores or supermarkets should give full play to the advantages of multi-branch scale operation and formulate unified promotion measures. In this way, some branches with poor business performance can get the support of the advertising industry and win consumers. Through large-scale promotional activities and corporate image publicity, chain enterprises can improve their visibility, expand their influence in the minds of consumers and gain consumers' sense of identity with the enterprise.

2. Stimulate consumption and increase sales. In the normal sales stage, enterprises increase sales by adopting one or several promotion methods.

3. Optimize the commodity structure and sell unsalable goods, so as to adjust the inventory structure and accelerate the capital turnover.

4. Introduce new products to customers. Joint manufacturers can directly recommend new products to consumers in promotional activities. Strong commodities promote new consumption concepts, new fashions, new lifestyles and corresponding new products, which shortens the process of people accepting a certain life concept, not only promotes new products but also makes businesses profitable.

Second, determine the scale of promotion.

Calculate the promotion expenses and carry out various promotion activities. The cost is in direct proportion to the promotion scale. Most of these necessary expenses are used to stimulate sales. For example, discounts, gifts, price cuts, etc. Since these expenses should be compensated from sales, the actual affordability of the enterprise must be considered when formulating the promotion plan.

Third, determine the scope of beneficiaries of promotional activities.

Promotional activities can be aimed at any customer who enters the store to shop, or at some selected people who participate in shopping. For example, profit-making sales, the overall price reduction of shopping malls is aimed at all customers who come to the store to shop; If a large amount of purchase is adopted, the customer must reach a specified amount to enjoy the profit; If some special activities are organized, only those who participate in them can benefit. In short, no matter which way is adopted, the promotion plan should be clearly and specifically stipulated, and at the same time, there should be eye-catching tips in the advertisement to let customers understand the contents of the promotion activities.

Fourth, the preparatory work is in place in time.

Every promotion, regardless of its scale and duration, should be fully prepared in advance.

1, planning and formulation.

2. Modification of commodity price labels.

3. Writing, printing and distributing Chinese character propaganda materials;

4. Design, production and delivery of advertisements;

5, the deployment of business premises personnel and work arrangements.

6, the implementation of commodity inventory quantity and sales forecast.

Verb (abbreviation of verb) setting of promotion time

The time of promotional activities should be adapted to local conditions according to the characteristics of promotional goods.

1. Promotional activities are generally arranged on holidays, and the start and end times are basically synchronized with holidays, or start a few days in advance and end a few days later.

Generally speaking, it is appropriate to choose 7 days for the promotion of one or several commodities.

3. The promotional activities with prominent themes adopted by large department stores usually take a long time, usually about one month.

Summary report of promotion activities (V) The survival time of this time is from xx to xx, the activity time is ***x days, the total sales amount is xx yuan, and the chain growth rate is x%.

The schedule of activities is closely related to the New Year holiday. Similarly, the average turnover of xx yuan for three consecutive days also appeared between X and 1x, and this pattern continued to X.

The publicity expenses in the early stage of this activity are xx yuan for the back cover of xx magazine, X yuan for the display board and X yuan for the display shelf, and the sales of publicity expenses account for x%.

From the distribution of gifts, unit consumption has increased, but consumption is relatively concentrated.

The number of gifts distributed is less than the actual expected number by x%.

Judging from the above situation.

1, media selection

There are some shortcomings in the choice of media platform for this event, and the turnover on New Year's Eve should increase, especially driven by promotional activities. From the data point of view, in our media selection, the scope of publicity is narrow and the target group is biased.

Our main theme is the slogan of fashion and leisure, which is aimed at fashionable women and young people, and we should also choose a platform with high visibility in the media. Meet the needs of shopping malls and target groups.

2. Lack of planning

Promotion activities are organized and implemented under time pressure. Although they all have a certain market base, the overall development direction and annual plan of a single activity or enterprise are quite different. A single activity can't help the accumulation of corporate brands, but it will affect the pace of brand accumulation. For example, this activity refers to the sales records of best-selling brands in the formulation of prizes. However, several best-selling brands did not participate in this activity, which not only affected the activity, but also affected the cohesion of the mall.

3. The coordination between the for-profit sector and the non-profit sector is poor.

The promotion activities of each floor pavilion can not be regularly fed back to the planning department that publicizes this information. The promotion information of the special store has become a domestic sales document, which can not increase the brand customers, and the purpose of small profits but quick turnover has become wishful thinking. The planning department has lost the support of this information. When making an activity plan, we can't combine shopping mall activities with special pavilion activities, which will not only be independent, but also isolate the activities. When the sales department negotiates the proportion of activities with agents or manufacturers, it loses its position.

4. Poor implementation of activities

Regardless of the size of an activity, "strategy accounts for three strokes and seven styles", which shows the importance of activity implementation. Even if no one implements the optimal strategy, he will still wait for zero. Employees do not know enough about the promotion knowledge of activities, lack service enthusiasm, and lack skills and vitality in promoting promotional activities. In the minds of employees, there is no concept of "activities have greatly increased in turnover, and there is a lot of capital and manpower input". In addition, there is no radical plan in the sales process, and the sales tasks are not subdivided. "General management, probably sales" also limits the growth of sales.

5, forward-looking and fashion performance is not enough

Members of the planning department should often go out to learn the latest market information, do a good job of sorting out the information and learn more about the cutting-edge fashion information.

Summary report of promotion activities (6) This promotion activity also ends with the end of the holiday. Looking back on this promotion activity, colleagues from all departments have worked very hard to do it well. I also want to sum up this activity.

Colleagues from all departments have been working hard since the preparatory activities in the early stage. From the preparation of goods, the preparation of published materials, to the psychological attention to this activity, everyone also completed the preliminary work together and was affected by the epidemic. Compared with the same period last year, the sales performance of supermarkets also showed some gaps, especially in February. However, as the epidemic subsided, the sales volume also improved to some extent in April, but there was still a certain gap compared with last year. Therefore, we attach great importance to this May Day promotion, hoping to do a good job and let sales pick up. In the preparatory work, everyone is also trying to do their job well. The goods are fully prepared and placed in advance. At the same time, we are also actively promoting, and both advertisements and logo are actively cooperating and doing a good job together.

In the promotion process, the shelves are empty and colleagues will actively supplement them. Some promotional products sell well, and they will also prepare to make up their positions in advance. All colleagues are actively cooperating with the promotion work. Now that the holiday is over, looking back on the promotion work these days, we have lived a full life, and at the same time we have achieved the promotion goals set at the beginning, which is not bad compared with previous years and makes us more determined. Although the epidemic still has a certain impact, it is not that big. We also believe that through this promotion, the sales of subsequent supermarkets will pick up, reach the level of previous years, and do a good job in turnover.

Of course, there are also some minor problems in the promotion process. Although it has not affected the business, it still needs reflection and improvement. Some work can be done more carefully, and some preparations can be done more fully. We should also pay attention to the next promotion, and continue to play a good role this time. Through promotion, we can also see better prospects, and the flow of people in supermarkets has also increased. At the same time, it also makes me feel that this kind of promotional activities can be done more, especially on holidays or weekends, and more small promotional activities can be done to promote sales, increase turnover and make supermarket sales better. But also need to be constantly optimized and improved. In the past, some promotion methods were somewhat outdated. There should be some new ways to attract customers better and make the promotion effect of supermarkets better.