Why can't hotels do e-commerce?

Tourism is now a $2 trillion market in China. Divided into overseas and domestic. It can also be divided into business travel and self-funded. Can also be divided into long-term and short-term, and so on. However, the total scale of e-commerce in the tourism market is only about 3 billion yuan. The degree of electronization is still very low. Great potential. At present, the most important form of tourism e-commerce is OTA (like Ctrip, e-dragon; There are also tuniu and so on. ) and SP's e-commerce platform (such as Air China). Although music and hornet's nest are becoming more and more important, they have less income and less user stickiness. They haven't reached the stage of outbreak, and they can continue to endure it. China's tourism market is very backward. User demand is also very low. For example: western tourists go to hotels, do spas and bask in the sun; China tourists take the bus to the hotel at 6: 30 in the morning. As a beginner, I haven't been out much before, so I mainly focus on sightseeing. And save money; Going abroad is also cheap, saving half the money to buy LV and cosmetics. Then the next stage of this demand evolution is leisure. So in the west, hotel e-commerce is very popular. In China, it has not yet reached that stage. Some people will ask, Ctrip has booked many hotels. That's true. Explain that Ctrip is oriented to business users, and its income accounts for the vast majority. Because business travel spends public funds, it is not sensitive to price. They don't need annual leave to travel, because traveling is work. People with high incomes are sent out by companies and institutions at first, and those who have money first in the future are at their own expense. Therefore, Ctrip eLong's website for business users is the website that will make money in the future. Then now the small website can do well and be acquired by them. So is there no future for tourism e-commerce in China? Of course not. Some needs can still be tapped. And it's quite possible. We can analyze and discuss together.