How to prepare the hotel for opening (1)

For a new hotel, the pre-opening stage is not only facing severe challenges, but also accompanied by great opportunities. The number of hotel opening and closing is increasing rapidly, especially in emerging markets and tourist hotspots. Many hotels try to avoid making some common mistakes before opening. Below, we list some problems that need to be paid attention to before the hotel opens. Many people have seen the movie Dreamland (starring kevin costner), and they all agree with the classic sentence in the movie: "If you build it, they will come". I think it's time to remind them, because we are different from the situation in the movie. We are not building a baseball field in a cornfield in the midwest of the United States to meet the legendary baseball players. I want to remind you that we are talking about running a hotel, and our goal is to make money. Investors want to see the rate of return after investing in a project, so hotels must generate income as soon as possible. The sooner we start to realize the benefits, the sooner we can make the hotel profitable. Hotel owners, investors and developers should pay attention: customers will not stay because you have built a new hotel, nor will they stay because you have put forward innovative accommodation concepts. Therefore, we will need to work hard to attract these customers, and more importantly, we need to carry out this work in time. How early do we need to start marketing, public relations and other strategies to attract customers? Let's analyze several key points: public relations. In fact, you should start publicity from the first day of hotel construction. You can put up a large billboard that says "Opening soon" and show your hotel through some beautiful photos, so that passers-by can pay attention to this information. The process of building a hotel is divided into several stages. You must use different information and photos at these stages to let people know the latest progress in building hotels. You can also make full use of the time from the construction to the opening of the hotel to attract media attention. The local and industry media are very concerned about the opening of the new hotel. You can use this to promote your hotel. What you have to do is not only issue the most basic press release, but also ensure that the content you provide to the media is interesting and must show the future and concept of the hotel. You should also invite the media to visit the construction site and model/demonstration room of the hotel. You should make them excited about the hotel plan, and you can share some interesting stories with them.