Traditional Culture Encyclopedia - Hotel franchise - What points should be paid attention to in the preparation of hotel joining?
What points should be paid attention to in the preparation of hotel joining?
Matters needing attention in opening a catering franchise store:
1. Select a store.
To open a restaurant franchise, we must first choose a good place. First, there are many office buildings in the company, and second, there are crowded places where business can be guaranteed at noon and at night. There are many channels for choosing a store. You can talk to the landlord through media advertisements, pre-store resale advertisements, or directly find a newly developed house. Another way is to contact the store directly after choosing the general location, no matter what the other party is doing now. Although this method is tired, it works well.
In addition, you can take advantage of the effect of Duo Long. Don't think that places with many shops are not suitable for entry. If there are many small restaurants with characteristics in a street, it will cause the Duo Long effect, and it is easier to do business than to go it alone. The key is to distinguish so many stores from other stores.
2. Product positioning
After selecting the facade, we will start the product positioning. Take opening a 300-square-meter hotel as an example. A safer way is to follow the food trends in a city. Jinhua casserole, for example, was very popular three years ago. A casserole shop of more than 300 square meters can do business of 654.38+0 million a day. Gross profit can reach 50% and net profit 30%-35%. Since last year, the business of Hang Cheng Restaurant has been booming. Seeing this consumer market, some bosses specialize in local spicy dishes in Quzhou, Jiangshan and Longyou provinces. For example, there is a "Quzhou Hometown Cuisine" on Wen Hui Road, which caters to the tastes of many people who like spicy food and has its own local characteristics.
By positioning, you can determine the name of the store and customize the menu. It is simple and clear to name the store directly with the special main course or place name. For example, "roast chicken", "boiling fish" and "Tonglu hometown dishes", or directly naming the shop after the place name, both of these effects are good.
decorate
After determining the storefront and positioning of the catering franchise store, it can be renovated. The consumer demand of customers is rising, and the status of storefront environment in restaurants is becoming higher and higher. A good environment can sometimes be a key factor in the success or failure of opening a store. What's the store environment like? It's not that the more you invest, the better. It is more about design. Sometimes designing a mud wall that reflects the positioning of Tujia cuisine with little money can attract customers.
Decoration is a very complicated process. Restaurant decoration is different from ordinary family decoration, and it also involves professional issues such as environmental protection and fire protection. Please hire professionals during the decoration process. It's best to find a chef or someone with experience in restaurant management before the renovation begins. They can offer many suggestions.
recruit personnel
Talent is also the key to the success of catering franchisees. The staff in the restaurant is divided into two parts, one is the chef, and the other is the waiter, who is responsible for kitchen production and front office service respectively.
5. Customize catering equipment
6. Procurement of food and beverage raw materials
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