Who is the old man in KFC?

Founder of KFC

The world-famous KFC fast food restaurant is the largest fast food chain in the world. At present, KFC fast food restaurants have spread all over the world in more than 70 countries, and the total number of restaurants has reached tens of thousands. Do you know that such a large-scale fast food chain enterprise was actually developed step by step by an unemployed person, Harland Sanders, who lived on a meager monthly social welfare fund? ?

Harland Sanders of Louisville, Kentucky, USA, the late founder and tireless pioneer of KFC fast food restaurant, can be said to be the most familiar bearded American celebrity since President abraham lincoln. People can see the smiling faces of the old people on the road, on many billboards in front of KFC fast food restaurants, and even on TV advertisements and boxes of KFC hometown chickens sold in fast food restaurants. ?

Sandoz's life experience can really be said to be a heroic legend of American self-reliance and self-improvement. ?

Sandoz used to be a farm boy. 1890 was born in Henriville, Indiana, USA. At the age of six, my father died and my mother went out to work. Harlan, the oldest of the three children in the family, has become a small master who undertakes all the housework such as cooking and taking care of his siblings. At the age of eight, he was able to cook all kinds of American dishes. /kloc-When he was 0/2 years old, his mother remarried, so Harlan went to work as a farm worker. Later, he worked as a tram conductor and served as a soldier in Cuba. Soon, I returned to the United States and spent another 38 years. In those years, he worked as a railway fireman, a road builder, an insurance agent, a steamboat salesman, a gaslight manufacturer and a tire salesman. Finally, I worked as an operator at the gas station in Cowing City, KFC. This last job brought him a turning point in his career success: in order to make up for the shortage of gas station income, he tried to open a snack bar beside the highway to supply snacks to hungry passers-by. This time, I was lucky. A few years later, his snack bar actually expanded into a famous restaurant. At this time, Sandoz felt that we should consider solving such a problem: how to meet the needs of those specific customers and let them eat delicious fried chicken in half an hour. It was not until 1939 that he found the answer to this question. That year, he finally bought a pressure cooker, and after processing and modification, he finally fried the original chicken nuggets in that pot within 8 minutes. He called that kind of fried chicken "KFC Hometown Chicken" to distinguish it from the southern fried chicken in other restaurants. Soon, his restaurant expanded into a large restaurant with 142 seats and a parking lot, with a total asset value of 164000 USD. ?

Who knows that in June and July of 1950, Sandoz restaurant was doomed: the restaurant located between two expressways was bypassed by a newly-built expressway, and the restaurant was remote, so the business closed down. Sandoz was heavily in debt and had to sell restaurant utensils to pay off his debts. ? Faced with the plight of $65,438+005 monthly social welfare, Sandoz is not discouraged. 1956, at the age of 66, he is determined to go out and create a new situation. ?

Sandoz's trick is to fry KFC's hometown chicken. That year, he put a bucket of 50 kg seasoning, together with his beloved modified digester, into his 1946 Ford, and then ran to the highway. Along the way, he said to the restaurant owner along the way, "Let me fry chicken for you and your staff!" " ! If you like this kind of fried chicken, I can sell you this bucket of seasoning and teach you how to fry it. However, for every fried chicken you sell in the future, you will have to pay me a 4% royalty. "As a result, the sales of chickens in Kendeji's hometown have really increased. By 1960, 400 restaurants in the United States and Canada have obtained sales licenses. When invited to participate in a "TV interview" program on Colorado TV, Sanders wore a white suit, a black collar with a grape-sized diamond around his neck, a pair of black high-top shoes on his feet and a stick in his hand, which was completely the costume of a white-collar worker in Palm Beach, a famous tourist town in southeastern Florida. As a result, people associated his western costume with KFC's hometown chicken, and the commercial logo of KFC's fast food restaurant "KFC" was born. By 1964, this fast food restaurant has grown to 638 chain stores in the United States and Canada, with an annual output value of $37 million. ?

At this time, a 29-year-old lawyer named John Brown Jr of KFC and a 60-year-old financier named York Massey of Nashville paid Saunders $2 million, which made him agree to transfer all the business rights of KFC fast food restaurants except Florida, Judea, Montana, Canada and England, and also agreed to be a quality consultant of fast food restaurants and receive lifelong salary. ?

During the period of 1968, Brown Jr. and Messi spent $7 million advertising for Sandoz and KFC fast food restaurants, resulting in total annual sales of $700 million. Three years later, with the consent of Sandoz, they transferred all the management rights of KFC fast food restaurant to Hoyberland Food & Beverage (Group) Company. This time, Brown Jr. got $35 million in cash and stock, while Messi got a little less than Blandeau Jr. As for how much Sandoz got, no one knows except the IRS. However, according to relevant data, during the eight years from 1964 to 197 1, at least 125 restaurant employees and special salesmen also became millionaires. The company's share capital soared from 15 USD to 500 USD; Every few years, an investment of $5,000 will actually appreciate to $3 million. Among these beneficiaries, there are company employees and office workers. ?

In order to thank the founder and tireless pioneer of KFC fast food restaurant for their contribution to KFC cooking, the governor of this state specially conceived a revered title "Colonel Sanders" for him. ?

The reason why KFC's fast food restaurant business has developed so rapidly and the chicken market in KFC's hometown has developed so smoothly is mainly because the growth period of each hen in Sandoz is consistent, about 8 weeks, weighing 2.5 pounds, enough to be cut into 9 pieces and distributed to 3 customers on average. It is also stipulated that the cookware he designed must be used and fried according to his secret recipe of seasoning synthesized with 1 1 spices (this secret recipe is of course limited to a few loyal people). He once said to others more than once: "Whether in Iowa or Tokyo, Japan, I ask KFC fast food restaurants there to sell hometown chicken just like fried with my own ingredients." In addition, thanks to Sanderson's undamaged and unusually sensitive taste. He never smokes or drinks, so he can tell the smell of rooster in his hometown from any slightly different dishes. No matter where he goes, he will make unannounced visits to KFC fast food restaurants there for a few days on weekdays to check the quality of chickens in his hometown. Besides, he always travels to several countries in summer and winter every year. On the one hand, he understands the foreign operation of KFC fast food restaurants and checks the quality of chickens in his hometown. On the other hand, he also gave overseas restaurant customers a chance to see his true colors. In fact, customers who have seen him can better feel the deep impression that Sandoz left on people, just as he did on billboards and in front of restaurants. ?

He is about 6 feet tall, with a chubby body and a white suit. From a distance, he looks like a gentle and kind polar bear. ?

Asked why he always works hard, he said, "Work will never hurt anyone, but many people would rather be idle than work hard. I don't want to be like those people, otherwise, I would have finished! "