Hotel marketing plan

Model essay on hotel marketing planning book

The rich working life has passed carelessly, and we have entered a new working stage. To set new goals, we need to write a planning book seriously. Let's refer to how the planning book is written. The following is a sample of the hotel marketing planning book I collected. Welcome to learn from it and hope to help you.

model essay on hotel marketing plan 1

1. Hotel background

1. The hotel is a 4-star hotel with good location, decoration and star service. If the food is guaranteed, you will love an affordable one.

3. The number of tourists is less than half from Monday to Thursday, and it is full on Friday, Saturday and Sunday.

4. The age groups of tourists range from more than 2 to more than 5, with the most young people in Shanghai.

5. The settled customers go to the boathouse to eat instead of staying at the hotel.

6. The crabs eaten in the boathouse are all bathing crabs, not authentic hairy crabs. The consumer price of the boathouse is higher than the authentic hairy crab price of the hotel.

7. The intermediary pulls the guests to the boathouse to get the commission, and some leaders who have settled in the team also receive the commission.

8. The psychology of eating in the boathouse: regular customers who think hairy crabs are more authentic, like the feeling of farmhouse music, and keep a good relationship with the boathouse owner.

9. It has become a habit for many guests to eat in the boathouse for several years.

1. The hotel price is around 3, which is not high in tourism consumption.

11. Most people who come to our hotel are mainly companies and groups, and usually stay for one night at the opening meeting. These companies usually come through travel agencies or meet with companies or marketers.

second, hotel analysis

1. The advantage of a 4-star hotel is that it is the only one. It is definitely inevitable to come to this place to settle in. After all, the tourist areas chosen for traveling and going out for meetings should have high-quality service and sleeping environment to ensure their sufficient energy.

2. With the arrival of the tourist season, the occupancy rate will automatically increase. After all, the service is in place, the environment is good, the venue is large and so on. This is the first choice for tour groups or something.

3. The hairy crabs sold in the hotel are authentic and affordable. It can't be done elsewhere.

4. The hotel lacks the tourist atmosphere of farmhouse music. After all, a four-star hotel and farmhouse music are two different things.

5. The farmhouse food in the hotel can't reach the atmosphere of farmhouse music. The habit of eating has caused the loss of a group of guests.

6. Customers usually stay in the hotel for one day. Guests who are used to traveling are looking for special features to eat, and they are not told about the dishes.

III. Planning purpose

1. Improve the room occupancy rate from Monday to Thursday

2. Increase the number of in-house guests who choose to eat in our hotel

3. Improve the sales of hairy crabs in the hotel

4. Marketing strategy

1. Dishes

① 1% of the tourists come here for hairy crabs, so this dish must be made. Be careful when tasting hairy crabs in Hangzhou, and provide it for your reference. What you need to taste for this reference is the vinegar with hairy crabs. As a four-star hotel, it must be red vinegar. This is a guess. My suggestion is to change it to rice vinegar (transparent). According to my personal feeling, the red vinegar of hairy crabs can not only flavor but also increase the aesthetics. But the taste is not as good as rice vinegar. If you want guests to eat more hairy crabs, it is recommended to change rice vinegar. You can try it yourself, compare it and make a decision. If guests want to eat hairy crabs, they must be better than others, and that is taste.

② No matter how other people's crabs are, they are authentic and delicious after eating too much, and then make good seasoning vinegar. Is the point, the point is not to say that others are not good, but to do your own thing well. This is the premise.

(3) Other dishes ensure the quality and taste. As long as the food is better than others', there is no fool in the guest. This must be done.

2. Guest rooms (key points)

③ The cost of guest rooms is 2 yuan, and the profit of catering is above 5%. Therefore, no matter how the promotion is, it is a steady profit. After all, the room is empty at this time. The purpose of this profit-making promotion is to spread the word of mouth among the people who live in it, and to form the habit of staying from Monday to Thursday.

④ You can enter the hotel to taste hairy crabs with the voucher, so that the truly authentic taste and the delicious food cooked by a good chef can attract customers. No matter whether you are an expert or not, you can tell the difference between the authentic and the non-authentic. But this must make the chef ensure that the food is delicious. Otherwise, it is reversed.

⑤ The coupons should be printed with good taste, which has collection value, commemorative value and price advantage. No matter whether it is rich or not, as long as it is a coupon, it will be put in the wallet.

3. In-store

① When posting large posters and banners in the store, be sure to let the guests know the promotion information.

② edit and publish a booklet (key points) on the restaurant environment and dishes (especially dishes) and put it in the hotel rooms, one in each room.

This book should not be made into a menu form, so that no one will read it. It should reflect the culture of the hotel and the environment and culture of the restaurant, and be typeset with a fashionable eye. The content should be dishes and classic stories (the story of dishes). Just like a magazine, in fact, this magazine is to let everyone know what the restaurant in this hotel is like, how it is, what it has, cultural sense, and good things to show off. (The cost won't be high, but don't make a menu.)

4. Publicity

① If the hotel has money, it can carry out publicity in the city of the target tourists. The purpose of publicity is the promotion held at this stage, but the media should be targeted, especially enterprises and travel agencies. (The main price depends on your own situation)

② Hold an activity, especially what happened in this area in the eyes of Shanghainese, and find an activity held in cooperation with the government or independently, such as a hairy crab tasting meeting, in order to let customers know how to distinguish bathing crabs from hairy crabs, distinguish authentic ones from non-authentic ones, look at the color and size, and taste practices. Invite Shanghai media to interview, taste and stay in the hotel for free, including newspapers, magazines, TV and Internet. All provide computer online services. Let them send the manuscript in time.

③ Cooperate with mobile. Anyone who enters this tourist area with a mobile phone will receive this information about hotel activities, including reservation phone numbers, and the intersection of expressways must be covered. (It is also necessary to negotiate. Most bosses will look at their mobile phones. )

④ Young people in Shanghai generally like surfing the Internet, so these activities are posted in the forums of large websites, so just arrange people to send them. Witkey also has someone to post information. Anyway, it will be posted at the forum. It is not only the activity information and promotion confidence, but also some culture, especially the hairy crabs they care about. They must be integrated into their eating and drinking psychology. It's easy for young people to influence the decisions of some people in their company. )

V. Special emphasis:

① The promotion must be real promotion, and don't treat customers as fools. They know how to spend and how not to spend. Treat people sincerely, and ensure that the business will be pulled over.

② We should constantly study the customer psychology, observe from the words, deeds, actions and stops of customer life, and find a breakthrough. Many people have the same weaknesses, just as everyone likes delicious food. In-depth and detailed analysis, find * * * similarities.

Chen Yijun: writer, poet and media person.

six years of media experience, good at in-depth media reports and interviews with people.

He has rich experience in marketing, government investment, business finance, advertising and corporate culture. Model essay on hotel marketing plan 2

1. Establishing a hotel marketing public relations communication network

One of the key tasks this year is to establish a perfect customer file, classify and file the guests according to the key customers who sign the bill, the customers who receive the meeting, and the customers with development potential, and record in detail the customer's unit, contact person's name, address, annual consumption amount and discounts given to the unit, etc., and establish and maintain cooperation with government agencies, organizations, enterprises and institutions. Business contacts of businessmen, celebrities, entrepreneurs and other important customers, in order to consolidate old customers and develop new customers, in addition to daily regular and irregular sales visits to customers, at the end of the year or major holidays and customers' birthdays, we will send our blessings to customers by telephone, sending information and other platforms. This year, we plan to hold a large-scale customer appreciation liaison meeting at an appropriate time to strengthen emotional communication with customers and listen to their opinions.

Second, blaze new trails and establish a flexible incentive marketing mechanism. Open up the market and strive for customers

This year, the marketing department will cooperate with the new marketing system of the hotel as a whole, re-formulate and improve the implementation rules of the sales task plan and performance appraisal management of the marketing department in ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The marketing representative shall keep a diary, and must complete the second, third and fourth steps of visiting two new customers, three old customers and four contact numbers every working day, and comprehensively evaluate the marketing representative according to the monthly marketing task completion and the diary. Supervise marketing representatives to win over group and individual customers through various means, stabilize old customers and develop new customers, and timely understand and collect guests' opinions and suggestions during the visit and feed them back to relevant departments and general manager's office.

Emphasize team spirit, combine the salary distribution of department managers and marketing representatives with the overall tasks of the whole department, and emphasize mutual cooperation and help to create a harmonious and positive working group.

3. Warm reception and thoughtful service

When receiving groups, conferences and customers, we should follow the service all the time, provide "all-weather" service, pay attention to the service image and appearance, be warm and thoughtful, and provide special and targeted services for all kinds of guests to meet their spiritual and material needs to the maximum extent. Make a questionnaire on conference activities, solicit opinions from customers, understand customers' needs, and adjust marketing plans in time.

Fourth, do a good job in market research and promotion planning

Organize relevant personnel of departments to collect and understand the information of tourism, hotels, hotels and their corresponding industries, grasp the trends of their management and reception services, and provide comprehensive, true and timely information for the general manager's office of hotels, so as to make marketing decisions and flexible promotion plans.

5. Close cooperation and active coordination

Close cooperation with other departments of the hotel, and take the initiative to closely contact and cooperate with other departments of the hotel according to the needs of guests, so as to give full play to the overall marketing vitality of the hotel and create the best benefits.

strengthen the relationship with the relevant publicity media and other units, make full use of various advertising forms to recommend hotels, promote hotels, strive to improve the visibility of hotels, and strive for the support and cooperation of these public units in hotel work.

in ×, under the correct leadership of hotel leaders, the marketing department will strive to complete the annual sales tasks, blaze new trails, unite and work hard, and create a new image and a new realm of the marketing department.