Traditional Culture Encyclopedia - Hotel franchise - The hotel industry needs a membership-based customer management system _ Hotel Member Management Scheme
The hotel industry needs a membership-based customer management system _ Hotel Member Management Scheme
CMS(ContentManagementSystem) is a content management system, which usually mainly manages the basic information of hotels and hotel rooms, such as hotel business circle, address, service facilities, pictures, etc.
CRS(CentralReservationSystem), Chinese full name is Central Reservation System. The main module is to support booking, that is, to support the overall booking process from hotel inquiry to order.
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Specifically, there is usually some coupling between these systems. Generally speaking, the ordering process is from C-end to PMS through CRS. If there is a separate CMS system, improve the basic information in the CMS system, and then push it directly to the C terminal for display.
Hotel systems usually include SPM marketing system, CRM membership system and RMS revenue management system. These systems can probably understand their functions by looking at their names.
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