How does Xiaohongshu promote hotels?

Xiaohongshu has more than 300 million users, and nearly10 billion traffic is exposed every day. Many successful drainage and realization cases of Xiaohongshu Hotel have deeply attracted many hotels to promote brand and product operation on Xiaohongshu platform. Little Red Book is an active gathering place for young people. Every day, users share various lifestyles on Little Red Book. In addition to shopping, the hotel's experiential lifestyle is also very popular with users. How does Xiaohongshu promote hotels? How does the hotel do a good job in marketing with the help of little red book? Today Bole Network Media will explain it to you. 1, Little Red Book Planting Grass Marketing If you want to improve brand awareness, that is to say, you only need to find some little red book amateurs to plant grass, which is a process of communication. It is best to show the product content with the ideas and experiences of the buyer's program, so that it is easier to obtain high exposure and high audience acceptance; In order to realize the transformation of sales, we need to find some talented people with fan base. Daren has a good influence among fans and a good communication effect, which can play a certain guiding role in user consumption. Choosing a realistic and cost-effective tail goods talent is a common strategy in the brand launch of small red books in hotels. 2. Users who promote Xiaohongshu in Xiaohongshu Discovery Store have higher aesthetic requirements. After reading it, most of the hotels in Little Red Book have high value and good experience. Just patting them is a good place for blockbusters. Nowadays, store exploration and promotion has become a trend. Merchants look for KOL to open a store to explore, and KOL drives the profit transformation of merchants according to its own private domain traffic and platform traffic. If you have enough confidence in the value and service of your hotel, you might as well give it a try. 3. Open your own little red book account. If the hotel doesn't have much promotion funds, you can choose to operate the hotel's own little red book account for fancy grass planting, and constantly brush the platform traffic with different copywriting, pictures and labels. This method takes a long time and the effect is not necessarily obvious, but it is a good way as planting grass is accepted by more and more people. If you want to be an amateur, or a hotel talent, but don't have suitable resources, welcome to communicate with Bole online media. We have amateur talent resources with high cost performance ~