Traditional Culture Encyclopedia - Hotel franchise - What can hotel cultural and creative products do?
What can hotel cultural and creative products do?
1 contains novel elements, such as the joint gift box of White Rabbit Butterfly X Deep Pit Hotel, White Rabbit+Deep Pit, and two distinctive IP combinations, which are presented in innovative and unconventional product packaging to get rid of the sameness and make consumers shine.
2. Give emotional elements, such as Mr. yeyu and Miss Lan of Jinjiang Group Yulan Hotel; What is the best factor to trigger group emotions? Me too? When consumers see the characteristics that match themselves in Mr. Yu and Miss Lan, the image of the hotel as an IP carrier will be greatly deepened in consumers' minds, resulting in more extension and interaction.
3. Products with local cultural characteristics are endowed with cultural connotations in form, which is the significance of the creative process, such as local culture, historical allusions, character stories and so on. Can be reflected in hotel daily necessities.
4. IP cross-border and IP co-branding, such as Xi 'an W Hotel IP-Tang Tang Feifei, Xi 'an W Hotel designed IP characters and cultural and creative co-branded products with fashion sense and feelings according to the history and culture of the ancient capital Xi, which improved the hotel's product line and enriched the brand culture and brand soul.
- Related articles
- Where is the seaside of Ninghai Long Street?
- Beijing Erhuan Hotel
- How to cook steamed fish?
- What are the specialties of Danyang?
- What are the interesting places in Foshan, Guangdong? 10 attractions are not only fun, but also free.
- Which entrance of Beijing Ruierwei Hotel is in Beijing West Railway Station?
- I want to know where there is a good hotel with a training meeting room in Dalian, which is cheap and has a good venue. We usually go to 30-50 people. please
- How about Qingdao Huaou Ye Wei Trading Co., Ltd.
- What about Dongguan Yatao Industrial Co., Ltd.?
- Hua Mao Group's Group Industry