Traditional Culture Encyclopedia - Hotel franchise - How to manage the wine market?

How to manage the wine market?

In fact, there are many methods, but one of all methods is necessary, and that is diligence! Run more, make more phone calls, accumulate more, and make orders at any time. Sometimes it is normal for a customer to follow up for 2~3 years! Then I recommend some methods to introduce!

(1) Sweeping the streets is very traditional, relying on feet, screening street by street, looking for Red Hotel, investigating and consulting, making phone calls, accumulating, looking for sales opportunities, which is the most tiring, arduous and basic. Everyone started like this!

(2) Internet inquiry, enterprise yellow pages, wine websites, even recruitment websites, customs data network, to see which wines are sold and which are imported, telephone recording and tracking, meeting and talking about business, the normal process still has a long way to go.

(3) Industry exhibitions and luxury exhibitions, which are generally found in cities. In the convention and exhibition center, we should look at both exhibitions and sales opportunities. Generally, tea and luxury goods are more or less related to red wine, and exhibitors and visitors may become your customers in the future.

(4) Customer introduction. Generally speaking, if you are familiar with red wine, he will introduce you to some sales opportunities and help you make orders, but don't hold out too much hope, because you can't rely on customers alone, you still have to rely on yourself.

Sweeping the streets is very common now, but there are also some labor-saving methods. I used to sweep the streets by bus, all the way. Where is the red hotel? I recorded it and then came back by car to sweep it one by one. Now there are also cyclists, rich people driving to sweep the streets, and even Niu B, who directly sweeps the streets with Google Maps and WeChat live maps. The technology is very developed, saving a lot of energy.

If you want to run the wine market, you won't get it at home without wearing out a few pairs of leather shoes. The key is to run a word, which is diligence!