What are the market segments of the hotel industry?

Mainly to receive guests to engage in business activities, but to serve business activities. This kind of guests have higher requirements on the geographical location of the hotel, and require the hotel to be close to the urban area or business center. Its passenger flow is generally not affected by seasons and changes greatly. The business hotel has complete facilities and thoughtful service.

2. Holiday wine

It mainly receives holiday guests and is mostly built near the seaside, hot springs and scenic spots. Its operation is seasonal. Holiday Inn needs better entertainment facilities.

3. Theme hotels

It is based on a specific theme, reflecting the architectural style, decorative art and specific cultural atmosphere of the hotel. General history, culture, cities, nature, myths and fairy tales can all be themes, such as only love boutique fashion theme hotels.

4. Stay in a hotel for a long time

Provide long-term accommodation services for renters. Most of these hotel rooms are family-style, mainly suites. The largest room can be used by a family, and the smallest room has a single room. It not only provides general hotel services, but also provides general family services. Conference hotel.

This is a hotel that mainly receives conference tourists. In addition to accommodation and entertainment, it also provides conference delegates with pick-up and drop-off stations, conference materials printing, video recording, tourism and other services. It is required to have relatively perfect conference service facilities (conference room, simultaneous interpretation equipment, projector, etc.). ) and fully functional entertainment facilities.

5. Tourist hotels

Mainly for sightseeing tourists, it is built in a scenic spot. Its business features not only meet the needs of tourists for food and shelter, but also require public service facilities to meet the comprehensive needs of tourists for rest, entertainment and shopping, so that the tourism life can be colorful and enjoyed spiritually and materially.

6. Economy hotels

Budget hotels are mostly prepared for tourists, with low prices and convenient service. The characteristics can be said to be "coming and going quickly", and the overall rhythm is faster, achieving a mutually beneficial model for tenants and merchants.

7. Hotel chains

Chain hotels can be said to be the boutique of budget hotels, such as Motel, Home Inn and other well-known brand hotels, occupying an increasing market share.

8. Apartment Hotel

Apartment hotels attract lazy people and busy people. Hotel-style service apartments originated in Europe 1994, which means "hotel-style service, apartment-style management". At that time, it was rented to tourists in the tourist area for their temporary rest, and was managed by a special management company. This is both a hotel and a personal "temporary residence". These properties have become the embryonic form of serviced apartments. ?

Extended data:

Services and facilities

The basic facilities of hotel rooms include beds, wardrobes, sofas, telephones, televisions and alarm clocks. There is also a refrigerator with all kinds of drinks, wine and snacks. All of them need extra charge (except hotels), and they will be paid at checkout. Hot water bottles (or electric kettles), water cups, instant coffee, tea bags, creamer and sugar are also provided in the room for guests to use free of charge.

Except for very cheap hotels, rooms usually have separate bathrooms with toilets, bathtubs and showers. Nowadays, more and more hotels are equipped with WIFI and Internet access services, which are free or extra.

grade

The price and quality of a hotel are usually determined by the services it provides. Since the end of the 20th century, the number of tourists around the world has greatly increased, and the service level of hotels has also improved a lot. Generally, all countries in the world take the hotel rating standard (from one star to five stars) as the hotel star.

Burj Khalifa in Dubai, the second largest city in the United Arab Emirates, claims to be the only seven-star hotel in the world, providing all kinds of top services, equipment and international boutique brand products (five stars according to hotel grade standards).

A five-star hotel is the highest-level hotel, which generally includes many ancillary facilities, such as swimming pools, spas and high-end restaurants. The service level of a five-star hotel is called the highest level of service, so the word "five-star service" often appears in life, which refers to the highest level of enjoyment and living standard.

References:

Baidu encyclopedia-hotel