Traditional Culture Encyclopedia - Hotel franchise - The difference between Maotai welcome wine and Tian Fei Maotai.
The difference between Maotai welcome wine and Tian Fei Maotai.
1, quality and production technology: Tian Fei maotai is a high-end product with Khun Sa technology, that is, 12987 technology, which has been based on wine for five years; Maotai welcome wine is a kind of sand-turning technology, that is, the remaining distiller's grains after the production of Tian Fei Maotai are cooked with new grain and distiller's yeast, and then blended into sand-turning wine, which belongs to low-end wine.
2. Price: Maotai welcome wine is close to the people and suitable for daily consumption, while Tian Fei Maotai is usually used in high-end occasions or as a gift because of its high quality and strong scarcity.
3. Taste: Tian Fei Maotai has a strong and mellow sauce flavor, while Maotai Yingbin Liquor has obvious sauce flavor and harmonious and mellow taste, which is slightly inferior to Tian Fei Maotai.
4. Packaging and labeling: Maotai welcome wine uses the wheel five-star label, which is a normal circulation product with commodity bar code, while Tian Fei Maotai (including Tian Fei welcome wine) uses the Tian Fei label, which is a non-circulation product without commodity bar code, and the packaging is more refined and tasteful.
5. Market Positioning: Maotai Yingbin Liquor is positioned as a low-end product, suitable for consumers' daily drinking, while Tian Fei Maotai is positioned as a high-end product, mainly for high-end markets and consumers.
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