Traditional Culture Encyclopedia - Hotel franchise - The difference between Maotai welcome wine and Tian Fei Maotai.

The difference between Maotai welcome wine and Tian Fei Maotai.

The difference between Maotai welcome wine and Tian Fei Maotai is as follows:

1, quality and production technology: Tian Fei maotai is a high-end product with Khun Sa technology, that is, 12987 technology, which has been based on wine for five years; Maotai welcome wine is a kind of sand-turning technology, that is, the remaining distiller's grains after the production of Tian Fei Maotai are cooked with new grain and distiller's yeast, and then blended into sand-turning wine, which belongs to low-end wine.

2. Price: Maotai welcome wine is close to the people and suitable for daily consumption, while Tian Fei Maotai is usually used in high-end occasions or as a gift because of its high quality and strong scarcity.

3. Taste: Tian Fei Maotai has a strong and mellow sauce flavor, while Maotai Yingbin Liquor has obvious sauce flavor and harmonious and mellow taste, which is slightly inferior to Tian Fei Maotai.

4. Packaging and labeling: Maotai welcome wine uses the wheel five-star label, which is a normal circulation product with commodity bar code, while Tian Fei Maotai (including Tian Fei welcome wine) uses the Tian Fei label, which is a non-circulation product without commodity bar code, and the packaging is more refined and tasteful.

5. Market Positioning: Maotai Yingbin Liquor is positioned as a low-end product, suitable for consumers' daily drinking, while Tian Fei Maotai is positioned as a high-end product, mainly for high-end markets and consumers.