Chongqing "Four Little Dragons" were born.

Chongqing's home improvement was revived and the "Four Little Dragons" were born.

The million-dollar guarantee fund pays first, and the development of the group accelerates the reshuffle of the industry.

2065438+On May 26th, 2007, under the leadership of the Complete Assembly Committee of Chongqing Building Materials Association, four local decoration enterprises with good development momentum-

Ouye decoration, poetic decoration, micro-enjoyment home decoration and Youle decoration are people-oriented, full of the heart of serving the citizens, and work together to create. Chongqing "Four Little Dragons" Alliance Festival was held in the Westin Jie Fangbei, announcing the birth of "Four Little Dragons". While sending "safety and integrity" to consumers, the four major packaging enterprises will jointly incite the market, which will also accelerate the standardization and standardization of the whole industry.

■ events

The "Four Little Dragons" were formally established, setting a new trend in the industry.

On the evening of May 26th 17:30, the inaugural meeting of the "Four Little Dragons" Alliance was held. Xiao, President of Chongqing Building Materials Association, Zhou Longlin, President of Chongqing Overall Decoration Professional Committee, Ouyang Zhixing, General Manager of Ou Ye Decoration, He Mingrui, General Manager of Youle Decoration, Jiang Yurong, General Manager of Shiyu Decoration, and Tang, General Manager of Weixiangjia Decoration. All present, as well as Chongqing TV Science and Education Channel, Chongqing Daily, Dayu.com, SouFun.com, Sina Leju,

Dozens of mainstream media representatives such as Pan Home Network and Today's Headlines, as well as nearly 100 representatives of home building materials businesses were present to witness this historic moment.

"Standardizing the industry and promoting development has always been the purpose of the All-China Association. Last year, we put forward the slogan of "Rectifying the name of the whole house" in the whole industry, and formulated the Code for the Overall Decoration of Residential Buildings in Chongqing. Through this activity, the chaos in the whole house has been contained to a certain extent. This year, we once again promoted four self-contained enterprises: VIO decoration, home improvement, Youle decoration and poetic decoration, and established the' Four Little Dragons' alliance. Rest assured, quality is self-contained' will become the mission of the alliance, and' Four Little Dragons' will provide consumers with truly assured, worry-free and happy self-contained services with a series of tangible measures. " Zhou Longlin, chairman of the General Committee of Chongqing Building Materials Association, said this at the inaugural meeting.

At the meeting, Xiao, president of Chongqing Building Materials Association, delivered a congratulatory message. Four self-assembled enterprises, European leaf decoration, poetic decoration, Weixiangjia decoration and Youle decoration, signed a strategic cooperation agreement. Tang, general manager of Weixiangjia, delivered a speech on behalf of four Xiaolong Alliance enterprises, and the bosses of the other three enterprises cooperated with Chongqing Kaienyun Technology Co., Ltd., Xilegou and Jiameng Furniture respectively. Sign a strategic cooperation framework agreement. At the meeting, the four dragons officially announced that they would invest 2 million yuan to set up a quality assurance fund to protect consumers' home improvement and reassure customers 100%.

The advance payment of 2 million yuan is safe, which guarantees peace of mind.

As the only planned assembly alliance in Chongqing assembly market at present, the "assured assembly" proposed by the "Four Little Dragons" will not only stay in words, but will guarantee the implementation of "assured assembly" with stricter measures. First of all, four * * * companies contributed 2 million yuan as a "rest assured package" deposit, which was supervised and used by the association. If there are quality problems on the construction site, pay unconditionally at the first time; The four enterprises implement the joint guarantee responsibility system. No matter which enterprise has problems, whether subjectively or objectively, the other three enterprises have the obligation to fulfill the contract and decorate the owner's house in good condition.

Secondly, the four enterprises fully integrate the product resources of hundreds of enterprises in the supply chain, tap the upstream and downstream supply potential of the industry, optimize the supply of products and materials, and reduce the procurement cost of customers. We chose Jiameng Furniture (including Jiameng Mattress), "Xilegou" building materials, and Chongqing famous furniture store Kane International Home Buyer APP as quality suppliers to ensure "safe assembly" from the supply chain.

At the same time, the association will also conduct irregular spot checks on the decoration sites of these four enterprises, and check the quality of at least 8 construction sites and indoor air quality every month, forcing the construction quality to meet the standards.

It is reported that after the establishment of the "Four Little Dragons", it will not only integrate media resources, enhance the right to speak with confidence, and let consumers know the true self-confidence, but also jointly promote investment and develop in many fields.

Jesuli Chen, secretary general of the All-Assembly Association, told the reporter that in order to widely promote "assembly with confidence", the association will collect 10 sets of home improvement projects in the whole city every month to conduct quality supervision and air quality acceptance for consumers free of charge. At the same time, I also hope that more self-contained enterprises will join the "rest assured self-contained" family, so that the self-contained market in Chongqing can grow healthily. "Let consumers get reliable and affordable services. This is the initial intention of our association and all member units. "

■ influence

The industry has accelerated the reshuffle and the Matthew effect has intensified.

According to the data of Chongqing Machine Association, the market share of machine increased by 100%. In 20 16 years, the overall equipment accounted for more than 60% in Chongqing's home improvement market, and the overall equipment is replacing the traditional basic equipment with overwhelming advantages.

Behind the rapid development, industry chaos emerges one after another, and related enterprises are mixed. Some insiders said that the whole package has also entered the reshuffle period in the past two years. However, due to the small gap in the comprehensive strength of various enterprises, the reshuffle is slightly deadlocked, which is unfavorable to the industry, enterprises and consumers. The emergence of the "Four Little Dragons" alliance has gathered the strength of four enterprises, which can quickly stand out among many enterprises, set norms and set an example, greatly inciting the existing market of the whole assembly and accelerating the reshuffle of the whole assembly industry. "

"The voice of" Four Little Dragons "

The monopoly of resources and the gap between markets need like-minded allies to overcome. At the other end of the mountain, we are better equipped and better equipped. The four companies are very similar in customer orientation, output scale and standardization degree, and their business philosophy is also very consistent, and they are all located in four core areas: Jiangbei, Yubei, Jiulongpo and Nan 'an District. Work together to provide quality, guaranteed and complete services to more citizens. Together, the four enterprises will create industry norms, integrate superior resources, provide consumers with cost-effective products, and implement joint guarantee and responsibility, which will lead more small and medium-sized decoration enterprises to develop in a large scale and standardize, and at the same time make consumers more rational.

—— Jiang Yurong, General Manager of Poetic Decoration

Our current home improvement market, especially the whole market, has become an ideal world for all kinds of "God of Wealth" to launder cash. The emergence of the "four little dragons" is to establish industry norms. For the whole decoration industry, we can resist trap marketing and late addition and advocate transparent consumption; Promote the positive development of local decoration enterprises; Form industry standards and norms that the industry * * * abides by; Drive packaging enterprises to form a seamless docking mode directly with suppliers. For consumers, the four alliance enterprises jointly guarantee that the owners have no risk and no worries; Assembled associations and quality supervision stations of the Municipal Construction Committee carry out third-party quality supervision to create better and more reliable projects; Media supervise the construction site, so that the decoration can enter worry-free 2.0; Through the alliance with excellent suppliers such as Kane, Jiameng and West Tesco, the owners have more advantages and cheaper choices in furniture and other products.

—— Ouyang Zhixing, General Manager of Ou Ye Decoration

In the past year or two, the whole assembly industry in Chongqing has been in a melee situation. As time goes by, it will gradually show the Matthew effect of "the strong are stronger and the weak are weaker". The development of four self-contained enterprises will bring huge power generation energy, which can not be underestimated for the industry and the market. The appearance of the whole assembly four little dragons is likely to become an accelerator for the reshuffle of the whole assembly industry, and the reshuffle of the whole assembly industry may intensify. The pursuit of confidence in the whole package has brought us together, and then we will do our best to bring consumers a different and truly reassuring high-quality whole package consumption experience. At the same time, the sound of healthy and honest assembly advocated by our four companies will also receive attention and support from the industry to promote the healthy development of the industry.

—— Tang, General Manager of Weixiangjia Decoration

A large amount of capital has entered the whole assembly industry, and some enterprises with deep pockets monopolize the media, making it impossible for consumers to receive many voices fairly. We will work together to make the most standardized voice for consumers. We should establish industry norms and set an example. From reception to design, from quotation budget to contract, from entry to construction, and then to after-sales service, we need to establish a standard to improve customer satisfaction. We are not putting on a show. Real money and silver will take out 2 million yuan as a quality guarantee. If there are quality problems in the construction site, we can make compensation immediately through the association. The four companies are jointly responsible for each other. If one company breaches the contract subjectively or objectively, the other three companies will be duty-bound to fulfill the contract and decorate the owner's house according to the contract, so as to reassure the owner.

—— He Mingrui, General Manager of Youle Decoration