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I. Analysis of the present situation

In recent years, with the acceleration of the old city reconstruction and urban expansion in xiangcheng district, the living environment of urban residents has changed greatly, the function of community service has been greatly improved, community commerce has developed rapidly, the number of community commercial outlets has been increasing, and the business format and service fields have been further broadened. According to the survey, at present, there are 69 communities in xiangcheng district. There are nearly 1, commercial outlets in various communities, operating in restaurants, supermarkets, various intermediaries, convenience stores, logistics, grocery stores, laundries, repair shops, recycling stations, bookstores, print shops, pharmacies, family service stations and public baths. The development of community commerce mainly presents the following characteristics:

1. The development of community commercial outlets is rapid, and the service targets of the "Double Access Project" are constantly expanding. With the development of economy and the continuous expansion of the central city, the clients of community businesses are also expanding. The clients are not only for the residents, but also for the social vulnerable groups such as the elderly, children, the disabled, and the entitled groups, as well as for the laid-off and unemployed.

2. Community commercial outlets are developing in multi-formats. In the past, community commerce was dominated by commercial retail outlets, which were limited to food, daily necessities, beauty salons and other industries. In recent years, a number of new forms of community commercial outlets have emerged, and now they have developed into dozens of service projects, such as babysitting, cleaning and maintenance, property greening, tutoring, skills training, network services, wedding etiquette, catering, health care, community medical care, agency and intermediary services.

3. The supporting service facilities and functions of the new community are relatively complete. With the continuous expansion of the central urban area, the construction of new communities has been accelerated, and the construction of new communities has promoted the development of community commerce and the development of surrounding commercial centers. Its commercial facilities, network distribution, commodity structure and service functions are relatively complete, which is obviously superior to the old communities.

4. Traditional commerce and service industry have been fully developed in the construction of community commerce. In recent years, the marketization process in the circulation field has been accelerating, and community commerce has developed rapidly in response to market demand. Large and small commercial outlets have penetrated into the streets of the community and formed a certain scale in and around the community. At the same time, various small commodity markets along the street in the community have been developed, including vegetable market, dried fruit market, aquatic product market, etc., which has provided convenience for community residents to consume and shop.

Second, the main problems

1. The development of community commerce lacks scientific planning and effective guidance. At present, many commercial outlets in the development of community commerce are mixed with community houses, which seriously affects the normal life of residents and causes potential safety hazards and environmental pollution. Among them, restaurants, hotels and various service organizations built on the ground floor of residential buildings or in buildings have great influence, resulting in more disputes between private enterprises. There is a lack of scientific planning, reasonable division of labor and effective supervision in the functional orientation of community commerce and regional commercial centers.

2. The development of community commerce is unbalanced, and the development of commercial outlets in old communities is slow and the foundation is poor. In this survey, we can see that some old communities have poor commercial facilities and incomplete functions. Generally, they are run by self-owned houses, temporary structures or even illegal buildings. These small shops are mainly engaged in non-staple food, with single goods, poor quality, poor shopping environment and sanitation, which makes it inconvenient for community residents to shop, and many daily consumption needs to run a long way, and the service function of the community is not perfect, which is far from the development goal of community commerce put forward by the construction of "convenient consumption into the community and convenient service into the family".

3. The community commercial infrastructure is poor and the modern service industry is underdeveloped. With the improvement of people's living standards, residents' consumption demand has generally increased, showing diversified and multi-level consumption characteristics, and the low-level and low-level service situation of community commerce is incompatible with it and needs to be improved urgently. In the survey, some people reported that there was no parking lot in the community, and the phenomenon of vehicle parking and misplacing was more serious. Some people say that there is no vegetable market in the community, so it is inconvenient for residents to buy food. Some report that the domestic service industry has not been formed, and it is inconvenient for residents to seek domestic service. Some reaction community commercial outlets can not only rely on small shops and vendors to provide goods and services, but also improve the grade and ensure the quality. Judging from the reaction, the service function of community commerce generally lags behind the consumer demand of residents. Therefore, strengthening the planning and construction of community commercial infrastructure and expanding the function of community commercial services are the key tasks to implement Scientific Outlook on Development and complete the community double-entry project.

III. Promotion measures and development direction

1. Reasonable planning should be made to improve the business format of the community. * * * should take the lead, in conjunction with the business, planning, construction, housing management, finance, urban areas, industry and commerce, taxation and other departments, to study and formulate the network transformation plan. For example, the scale, structure, layout, standards and classification of community commerce are clearly defined. There are about 1 kinds of business types, and suggestions include distribution catering chain stores, small supermarkets, vegetable markets, grocery stores, beauty salons, repair shops, dyeing shops, photo studios, waste recycling stations, family services, book and video stores, pharmacies and so on.

2. Public bidding and other forms should be adopted to ensure that powerful enterprises can participate in community business construction. First, select and cultivate powerful distribution catering enterprises (from the central kitchen to the community chain stores) to enter the community commercial demonstration area, and implement popular catering including the "breakfast project" to ensure that residents can conveniently eat guaranteed and good quality breakfast and fast food in the community. Second, encourage agricultural and sideline products circulation enterprises to build and transform chain stores of assured meat, assured bean products and pollution-free vegetables and fruits in the community, and build a life-guaranteed commodity distribution center to solve the problems of inconvenient life, uneasy consumption and insecurity of residents. The third is to support chain enterprises to enter the community to build or transform convenience family service outlets, and to carry various convenience and benefit services, so that community residents can solve many aspects of life needs such as maintenance, beauty salons, laundry and family services at their doorsteps. . Fourth, support and guide leading enterprises in recycling renewable resources to enter the community, and form a recycling system of renewable resources with community, recycling enterprises and distribution markets as carriers, which is in line with urban construction and development planning, reasonable layout, sound network, complete service functions and scientific management. Fifth, practical measures should be taken to encourage enterprises to integrate scattered community commercial resources in various forms such as acquisition, merger and franchise through a series of support policies such as funds and outlets, standardize small stores in the community, and realize the comprehensive utilization of resources.

3. We should encourage and support the use of modern technology to innovate the service system. Actively build an information service platform for community services, encourage qualified enterprises to use information technology to carry out community convenience services, develop online transactions and services, and supplement the shortcomings of existing outlets. Encourage qualified enterprises to establish customer demand information systems, collect, analyze and store customer information in time, and provide targeted, fast and thoughtful services for residents. Vigorously promote the backbone enterprises in the community to carry out the "three-door" service of door-to-door, door-to-door delivery and door-to-door repair, extend the service function and improve the service level. Advocate and encourage community commercial enterprises to set up full-time convenience comprehensive service teams for home service, establish stable and smooth communication channels with community neighborhood committees and community residents, and carry out paid convenience services for the purpose of solving problems for community residents.

Business Survey Report (II)

The commercial services in Beijing streets and communities have gone from version 1. of the street couple shop to version 2. of the large commercial complex, and now to version 3. of the community combination form. In the future, with the in-depth application of e-commerce, the 4. version of community commerce has gradually taken shape. So what is the community commerce in Beijing in 213 and what are the problems?

Brand service is scarce

Community commerce, which originally existed with spontaneous growth, is becoming one of the best options for urban commercial development with the acceleration of urbanization.

In order to explore the basic needs of community residents, the hot spots and remaining gaps in community commerce, the North Commercial Research Institute recently selected 12 representative large communities, including Hepingli Community, shaoyaoju Community, Wangjing Community, Tongzhou Community, Fangshan Changyang Community and Dahongmen Community, from the east, west, south, north and central parts of Beijing. Among these 12 samples, there are both established communities and new urban communities such as Tongzhou and Fangshan.

According to the questionnaire survey, with the change of shopping habits, 92% of the respondents said that the frequency of shopping and spending at home increased, and at the same time they would regularly go shopping and spending in the bustling business district. With the rapid penetration of e-commerce, community commerce in Beijing has gradually developed from a single-function grocery store to a service system integrating traditional catering, supermarket convenience stores, life service industry and emerging online shopping. Couples' shops, reception rooms or guard rooms in some communities actively or passively help residents collect express mail.

Based on the survey and interview of residents in 12 communities, Beishang Commercial Research Institute found that 9 communities have the greatest demand for chain catering, and 7 communities have higher demand for domestic service, followed by vegetable shops, which represents the current situation of low branding faced by community businesses as a whole, and there are problems in beauty salons, dyeing, housekeeping and convenience stores.

In fact, Beijing has been encouraging chain stores to accelerate their development to the community, encouraging brand chain stores to participate in community commercial construction, and integrating scattered community commercial resources by means of acquisition, merger, direct chain stores or franchising. As early as 2**, more than 1 enterprises such as Wumart and Jingkelong were selected as chain enterprises recommended by the Municipal Commission of Commerce to enter the community.

The survey found that under the pressure of high cost and the impact of e-commerce, (a) the traditional retail industry found two development paths in embracing e-commerce and sinking communities. In the survey, a prominent change is that well-known traditional commercial enterprises such as 7-11, Yoshinoya and KFC began to appear in the community. However, the market incubation period of community commerce will be longer than that of the bustling business district, and the sales scale will not be comparable to that of regional centers in the short term. However, the frequency of consumption around the community is high, and more attention is paid to convenience and cost performance.

Catering ranks first in community commerce

In the selected interview samples, catering accounts for the highest proportion in all forms of community commerce, with an average proportion of 32%; Followed by life services (including housekeeping, washing and dyeing industries), accounting for 27.5%; The third place is the beauty salon industry, accounting for 13.33%.

however, judging from the various business formats surveyed, the spontaneous characteristics of community business development are obvious. Although the catering industry has become the main force of community commerce, these restaurants are mainly unknown small shops, which not only have high replacement frequency, but also have unstable service quality.

Based on the survey of young consumers in new communities such as Changyang and Tiantongyuan, it is found that preschool education is rapidly taking root in the community, with the highest proportion reaching 9%, becoming a new member of the community business format. Previously, many brands of early childhood education would choose the regional business center. However, with the arrival of the baby boom, many young residents in emerging communities have been upgraded to families of three. The huge children's consumer market has become a new starting point for businesses to dig gold. It can be predicted that after the implementation of the separate second child policy, early childhood education will usher in a bigger market. In addition, with the increase of the elderly population and the change of consumption habits, the demand for community home delivery, housekeeping, collection and payment services has increased.

in addition, the property of community business mainly comes from the bottom business of the community, which is limited by the planning and setting of the original developer. This has also caused the problem of lack of planning in community commerce.

The coverage of vegetable shops needs to be improved

In view of the problems found in the community business survey, beijing business today official Weibo conducted a survey activity of "helping community businesses to make new moves" for nearly 5, fans. Among the netizens in Weibo who participated in the survey, 42% were not satisfied with the agricultural products market in their community, and more than half of them thought that the community vegetable market was too far away to meet the daily needs. There are also nearly 3% netizens who are dissatisfied with the quality and price of fruits and vegetables provided by the community vegetable market.

3% of netizens are not satisfied with the existing community convenience stores. Reflect the problem is more prominent mainly concentrated in Tongzhou, Tiantongyuan and Changyang and other remote suburban counties of netizens. Some netizens reported that the number of small convenience stores and couples' shops around the community was limited and the updates were not timely.

according to the development law of convenience stores, every 3, people need a convenience store. For example, there are nearly 37 million people in Tokyo, and the total number of major convenience store brands exceeds 4,. The resident population in Beijing has exceeded 2 million in 2 years. According to this calculation, Beijing needs at least 6,7 convenience stores. According to relevant surveys, there are less than 2, convenience stores in Beijing, which is far from the ideal number of stores. Not only that, but the distribution of shops is also extremely uneven. Take the official data released on July 11th as an example, more than 13 shops are concentrated in Chaoyang District, Haidian District and Dongcheng District, only 5 in Xicheng District and 1 in Tongzhou District, while other areas have not yet opened stores.

in the survey, we also found that in the communities near the regional center, all kinds of service facilities are relatively perfect, but in some old communities, due to property facilities and traffic restrictions, some convenience formats cannot enter.

business investigation report (3)

I. Research background of community business

(1) Basic concepts of community business

1. Definition of community business

Community business refers to a territorial business that serves the residents in the community, aims at facilitating the people and benefiting the people, and aims at optimizing the living environment, improving the quality of life of residents and satisfying their comprehensive consumption. The service object of community commerce is mainly the residents in the community, which should have the characteristics of complete industries and supporting services. With advanced business formats and beautiful business environment, while meeting the daily needs of community residents, it pays more attention to providing diversified and personalized comprehensive consumption such as cultural entertainment and leisure services.

2. Classification of community commerce

3. Functions of community commerce

(II) Overview of the development of community commerce abroad

Because a large number of foreign urban residents live in suburbs, community commerce is very developed. For example, the retail sales of community commerce in the United States accounted for 4% of the total retail consumer goods in the country in 2 years, while China currently accounts for less than 1%. Community commerce in foreign countries mainly appears in the form of shopping centers, especially community shopping centers. Shopping center is a modern retail format, which is a group of stores composed of retail stores and their corresponding facilities. As a whole, it is developed and managed, and generally has one or several core stores, surrounded by many small stores. Shopping