Traditional Culture Encyclopedia - Hotel franchise - Brief introduction of rural residence
Brief introduction of rural residence
Villagers' guest houses can be divided into several categories if they are carefully divided. Village cluster type, fishing and hunting extension type, characteristic amplification type, star effect type and scenic spot attachment type.
From another perspective, villagers' accommodation is a mature tourism market, a standardized tourism industry, a replicable business model and a novel economic format. It is to let tourists enjoy the tranquility in the green hills, stroll and breathe in the blue sky and white clouds, appreciate the magic in the local culture and spend their holidays in the rural farmhouse.
In the new economic format that indicates the direction of rural development in the future, rural residential economy undoubtedly has huge growth space. The fiery stage of B&B has made the originally decaying and barren village develop into a vibrant B&B tourism professional village.
Before the concept of early homestay appeared, we knew it was a noun of farmhouse music. Rural tourism, starting from the farmhouse, and then down is the homestay. If farmhouse music is the primary version of rural tourism, it is an initial, shallow and single rural tourism, then the homestay tour is an upgraded version of rural tourism, which is a deep, leisure and diversified rural tourism. The boundary between the two is still difficult to clarify in the current rural tourism, but the homestay tour is definitely a rural tourism with higher format and better connection with the future trend.
In terms of rural economic growth, homestays provide a considerable contribution to economic growth. When characteristic villages grow into homestays, they can boost rural economic construction.
Village house construction should have operating points, that is, characteristic points. Some of the introductions mentioned above should not be affected by the characteristics and beautification of village houses. Villager accommodation is a good investment point, but the restrictions on the market are extremely limited. B&B pays attention to characteristics and personalization. Compared with rural homestays, urban homestays dilute the concept and strengthen the concept.
The entry point, site selection, cultural construction and perfect infrastructure of village dwellings.
For village hostels, the first point of operation is the traffic problem. The existence of rural hostels means serving urban residents and tourists, and good traffic conditions are the first point in the construction of rural hostels. Natural resources are the key to attracting tourists. Without rich natural environment and beautiful rural scenery, tourists can't feel the feeling of returning to nature. How can we attract tourists? Characteristic products are also the most important point. Brand-name products can be green agricultural products or special snacks, which can create a point. Taking this product out will better enhance the sense of belonging to rural tourism; Traditional cultural resources are also an indispensable part. If there is a cultural festival or other festivals in the B&B, it will be very fresh for foreign tourists, and it will also be one of the means to attract tourists. Infrastructure, the four points mentioned above are all factors that attract tourists. The factor of infrastructure determines the return rate of tourists. On the basis of striving for characteristics and individualization, hotels should maintain standardized things, and infrastructure belongs to standardized maintenance. No one will like a hotel that lacks water, electricity, sanitation and security.
The most famous homestay is Moganshan B&B, which is rich in natural resources. When one of them is prominent enough, it becomes a selling point of business. There is no need to have any special products or snacks. When you go out to play, you say you went to Moganshan and lived in Moganshan B&B.
The profit of rural residential quarters is considerable, but the investment scale is also predictable. Compared with the single room rental and modification of urban homestays, rural residential quarters need to be built in groups. Therefore, the investment cost of village houses is relatively high. Of course, marginal effect can also be used here. The more houses you build, the lower the investment cost of your single room, but relatively speaking, the more houses you build, the lower the unit price and the higher the cost.
Rural management should not only consider accommodation costs, but also consider the construction of catering and entertainment facilities. For small-asset investors, it is not recommended to try to invest in village houses.
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