What industries in Kunming are more promising now?

The hotel industry in tourist cities is quite popular. According to the analysis report 20 16-202 1 on the development prospect and investment strategic planning of the hotel industry in China, the prospective industry research institute shows that with the explosive growth of the tourism market in recent years, scenic hotels, as a necessary consumption in the process of tourists' travel, are also favored by the market and investors, and various inns, hotels, star-rated hotels and large-scale holiday complexes have mushroomed. With the change of supply and demand, the competition in the hotel industry in scenic spots is becoming increasingly fierce, and all kinds of melee, such as price war, soliciting and channel war, are no less than the competition in the city hotel market. So, what kind of scenic hotels can gain a competitive advantage? In this regard, the reporter visited the relevant experts of wuyue scenic hotel chain, who focused on the operation of scenic hotels, and got the following enlightenment:

Mid-range scenic hotels are more profitable.

Any commodity is divided into high, middle and low end, and scenic hotels are no exception, ranging from tens of yuan/night hotels to hundreds of yuan/room.

Mid-range hotels at night, and then to high-end hotels with thousands of dollars per night, can be said to have their own ways. However, with the rise of the middle class in China and the general improvement of tourists' consumption level, mid-range hotels with both quality and economy have become the mainstream of tourists' demand. In addition, considering the unique off-season, average house price, room occupancy rate and other factors of scenic hotels, mid-end scenic hotels are more profitable, with shorter return on investment cycle and larger profit space.

The tourist source structure of the tourism market is divided into two parts: group tour and self-help tour. For scenic hotels, although travel agencies can bring a large number of group tourists, the price of single rooms is very low. Self-help (self-driving) individual travelers can get a relatively reasonable single room income by booking through OTA or staying at home directly. Through the data analysis of wuyue Scenic Spot 17 direct-operated sample stores, it is not difficult to find that hotels with high proportion of group customers such as Xishuangbanna, Zhangjiajie, Shangri-La and Wuyuan have low comprehensive income, while hotels with relatively high proportion of individual customers such as Lushan, Yangshuo, Jiuzhaigou and Hengshan have strong comprehensive income and profitability. With the advent of the era of individual travelers, under the dual role of single room price and travel agency, hotels located in self-help individual travelers will have more competitive advantages.