Traditional Culture Encyclopedia - Hotel franchise - How to do marketing promotion?
How to do marketing promotion?
Marketing promotion refers to a business activity in which industrial and commercial institutions promote products to customers in various ways to stimulate customers' desire and behavior to buy and expand product sales.
Marketing promotion can be divided into online marketing, offline promotion and integrated marketing according to the characteristics of enterprises and products and different marketing methods and tools.
From the traditional TV newspaper media to the "fan economy" in the Internet era, the channels of marketing and promotion are more diversified. The core of marketing in the Internet era is to take users as the center and produce high-quality content. According to the content of marketing promotion, there are advertising marketing promotion and non-advertising marketing promotion. According to the time span of marketing promotion, it can be divided into regional promotion, aging promotion, lasting promotion and comprehensive promotion.
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