Traditional Culture Encyclopedia - Hotel franchise - Development course of luoyang luobai tobacco and alcohol co., ltd.

Development course of luoyang luobai tobacco and alcohol co., ltd.

Before 1999, Luo Bai was formerly the Tobacco and Alcohol Department of Luoyang Department Store, and Ms. Geng Jing was the manager.

During the period of 1999, Luoyang department store implemented independent management, and Ms. Geng Jing responded to the call and was recognized.

19965438+In February, Ms. Geng Jing led more than 20 employees of the former sugar and liquor department and raised 300,000 yuan to establish Luo Yang Luobai Tobacco and Alcohol Co., Ltd.

In 2000, Maotai Liquor Store, Wuliangye Store and Jiannanchun Store were established one after another, and the marketing network gradually expanded.

In April 2002, the second national liquor Maotai store was established in Kaixuan West Road, Luoyang City, and the famous liquor chain was developed with the company headquarters as the core.

In May, 2002, we successfully cooperated with the Arc de Triomphe Hotel in Luoyang, and set up the first direct selling hotel of Maotai, and gradually cooperated with Han Ji Hotel in Luoyang to set up direct selling outlets of Maotai.

In September, 2005, a comprehensive storefront integrating Maotai, Wuliangye and Jiannanchun specialty stores was established at the intersection of Wangcheng Avenue and Administrative Office in Luoyang City, which gradually created an omni-channel operation situation of specialty stores, group buying, famous shops, supermarkets, county sales and external sales.

In 2005, we established national liquor Maotai stores in Xin 'an County, yanshi city County and Yichuan County respectively, and took this opportunity to expand county sales channels.

At the beginning of 2006, a national liquor Maotai store was established in Jinghua Road, jianxi district, Luoyang, and the first Wuliangye flagship store (classic version) and Jiannanchun store in Luoyang were also established.

In the second half of 2007, Songxian Maotai Liquor Store was established.

In 2008, Wuliangye Flagship Store (Classic Edition) and Jiannanchun Store were established in Jiyuan City, Henan Province.

In 2009, according to the requirements of Guizhou Maotai Liquor Sales Co., Ltd., our company reformed Xiaxia Maotai Liquor Store, and established Zhenghe Road Maotai Liquor Store, Wuliangye Flagship Store (Modern Edition) and Jiannanchun Store in Luoyang New District.