Traditional Culture Encyclopedia - Hotel franchise - What is the nature of serviced apartments?
What is the nature of serviced apartments?
Hotel-style apartment is an apartment that provides hotel-style management services. It integrates the functions of residence, hotel and clubhouse, and has two functions of "self-use" and "investment", but it is still an apartment in essence.
Hotel-style apartment not only absorbs the service function and management mode of star-rated hotels, but also absorbs the characteristics of office buildings in the information age. With good communication conditions, it can provide secretarial, information, translation and other business services.
The purchaser owns the property right of the unit and can live, rent or resell it. It is a comprehensive property that not only provides hotel professional services, but also has the privacy and lifestyle of private apartments. Related formats include serviced apartments, white-collar apartments, entrepreneurial apartments, youth SOHO, youth inns and so on.
Extended data:
Service objectives:
The target market of serviced apartments is mainly foreigners who are engaged in business activities and live in China for a long time. Although there are no specific standards, the definition of long-term residence is generally more than 4 days. The main customers in this market are business people who have been in China for a long time, managers of foreign companies and families who have come to China for a long vacation.
Serviced apartments attract lazy people and busy people. In a serviced apartment, you can not only enjoy the hospitality provided by the hotel, but also enjoy the happiness of living at home. Residents not only have separate bedrooms, living rooms, bathrooms, cloakrooms, etc. And you can cook delicious home cooking in the kitchen. You can have breakfast in the hotel restaurant in the morning; The room is cleaned by the apartment attendant; If you need to deliver food to your room and book a business flight, just call the service desk.
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